Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions.

Folkvord, Frans; Roes, Elze; Bevelander, Kirsten

Folkvord, Frans; Roes, Elze; Bevelander, Kirsten.

Afiliação

Folkvord F; Open Evidence Research, Barcelona, Spain. fransfolkvord@gmail.com.
Roes E; Tilburg School of Humanities and Digital Sciences, Tilburg University, Tilburg, the Netherlands. fransfolkvord@gmail.com.
Bevelander K; Radboud Institute for Health Sciences, Radboud University and Medical Centre, Nijmegen, the Netherlands.

BMC Public Health ; 20(1): 1677, 2020 Nov 10.

Article em En | MEDLINE | ID: mdl-33167953

Assuntos

Comportamento do Consumidor; Intenção; Adulto; Atitude; Alimentos; Humanos; Adulto Jovem

Palavras-chave

Attitude; Healthy foods; Intention; Marketing; Public health; Social influencers

Texto completo

Imprimir

XML

PubMed Links

Buscar no Google

Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Comportamento do Consumidor / Intenção Tipo de estudo: Clinical_trials Limite: Adult / Humans Idioma: En Ano de publicação: 2020 Tipo de documento: Article

Texto completo

Imprimir

XML

PubMed Links

Buscar no Google