Jugaad: An indi-genius problem-solving approach.

ABSTRACT

Jugaad, "an inexpensive innovation to meet an expensive need" has caught the attention of the global industry as a frugal innovative concept worth exploring. Relevant literature was reviewed to understand psychosocial factors related to Jugaad. A conceptual framework was developed based on available evidence. Jugaad is an effective approach aimed at functional problem-solving in a resource-constrained environment. Possible drawbacks need to be kept in mind while utilizing this approach.