Measuring dlPFC Signals to Predict the Success of Merchandising Elements at the Point-of-Sale - A fNIRS Approach.

Gier, Nadine R; Strelow, Enrique; Krampe, Caspar

Gier, Nadine R; Strelow, Enrique; Krampe, Caspar.

Afiliação

Gier NR; Faculty of Business Administration and Economics, Chair of Marketing, Heinrich Heine University Düsseldorf, Düsseldorf, Germany.
Strelow E; Faculty of Business Administration and Economics, Chair of Marketing and Sales, Justus Liebig University Gießen, Gießen, Germany.
Krampe C; Shopper Science, Ferrero Deutschland, Frankfurt am Main, Germany.

Front Neurosci ; 14: 575494, 2020.

Article em En | MEDLINE | ID: mdl-33328849

Palavras-chave

DLPFC; consumer neuroscience; cortical relief effect; fNIRS; merchandising elements; point-of-sale

Texto completo

Imprimir

XML

PubMed Links

Buscar no Google

Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Tipo de estudo: Prognostic_studies / Risk_factors_studies Idioma: En Ano de publicação: 2020 Tipo de documento: Article

Texto completo

Imprimir

XML

PubMed Links

Buscar no Google