Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users' perspective.

Hu, Yuchen; Tang, Qingbo; Wang, Xuan; Ali, Shahid

Hu, Yuchen; Tang, Qingbo; Wang, Xuan; Ali, Shahid.

Afiliação

Hu Y; School of Business Administration, Jiangxi University of Finance and Economics, Nanchang, China.
Tang Q; School of Business Administration, Jiangxi University of Finance and Economics, Nanchang, China.
Wang X; Jiangxi Power Transmission and Transformation Engineering Co., Ltd, Nanchang, China.
Ali S; Department of Management Science, College of Management, Shenzhen University, Shenzhen, China.

Front Psychol ; 13: 894505, 2022.

Article em En | MEDLINE | ID: mdl-36160585

Palavras-chave

corporate image; corporate social responsibility; electronic word of mouth; social networking sites; structural equation modeling

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Tipo de estudo: Prognostic_studies Idioma: En Ano de publicação: 2022 Tipo de documento: Article

Texto completo

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PubMed Links

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Tipo de estudo: Prognostic_studies Idioma: En Ano de publicação: 2022 Tipo de documento: Article