Can behavior change techniques be delivered via short text messages?

Identifying ways to support people to make changes to their behavior is central to many of the grand challenges facing science and society. Ninety-three unique behavior change techniques (BCTs) have been identified; however, it is hard to reliably deliver these techniques to large populations in an efficient and cost-effective way. We developed a list of short text messages to deliver each of the 93 BCTs to promote cycling. Fifteen experts agreed that 66 of the messages delivered their intended BCT and that these messages would be easily understood by people and be easily modified to target different behaviors.