Perceived customer journey innovativeness and customer satisfaction: a mixed-method approach.

Vo-Thanh, Tan; Zaman, Mustafeed; Thai, Trung Dam-Huy; Hasan, Rajibul; Senbeto, Dagnachew Leta

Vo-Thanh, Tan; Zaman, Mustafeed; Thai, Trung Dam-Huy; Hasan, Rajibul; Senbeto, Dagnachew Leta.

Afiliação

Vo-Thanh T; Department of Marketing, Excelia Business School, CEREGE (UR 13564), 102 Rue de Coureilles, 17024 La Rochelle, France.
Zaman M; Department of Marketing, EM Normandie Business School, Métis Lab, 20 Quai Frissard, 76600 Le Havre, France.
Thai TD; International School of Business, University of Economics Ho Chi Minh City, Ho Chi Minh City, Vietnam.
Hasan R; School of Business, Maynooth University, Maynooth, Ireland.
Senbeto DL; School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Rd, Tsim Sha Tsui, Kowloon, Hong Kong.

Ann Oper Res ; : 1-26, 2022 Nov 30.

Article em En | MEDLINE | ID: mdl-36471800

Palavras-chave

AHP; Customer journey innovation; Customer satisfaction; Customer-generated data; Fine-dining restaurants; Fuzzy-TOPSIS; Perceived innovativeness

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Tipo de estudo: Qualitative_research Idioma: En Ano de publicação: 2022 Tipo de documento: Article

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Tipo de estudo: Qualitative_research Idioma: En Ano de publicação: 2022 Tipo de documento: Article