Marketing methods for electronic resources in medical libraries: a study on the application of the analytical hierarchy process.

Eskrootchi, Rogheyeh; Boroumand, Mohammad Ali

Eskrootchi, Rogheyeh; Boroumand, Mohammad Ali.

Afiliação

Eskrootchi R; eskrootchi.r@iums.ac.ir, Department of Medical Library and Information Science, School of health management and information sciences, Iran University of Medical Sciences, Tehran, Iran; Department of Management Information system, College of Business Administration, California State University San Marcos, CA, USA.
Boroumand MA; boroumand.m@iums.ac.ir, Department of Medical Library and Information Science, School of health management and information sciences, Iran University of Medical Sciences, Tehran, Iran.

J Med Libr Assoc ; 110(3): 332-339, 2022 Jul 01.

Article em En | MEDLINE | ID: mdl-36589300

Assuntos

Processo de Hierarquia Analítica; Bibliotecas Médicas; Marketing; Software

Palavras-chave

AHP; Databases as topic; information services; libraries; library materials; library services; marketing; marketing of health services; medical

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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Assunto principal: Processo de Hierarquia Analítica / Bibliotecas Médicas Tipo de estudo: Prognostic_studies Idioma: En Ano de publicação: 2022 Tipo de documento: Article

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