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User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform.
Haushalter, Keally; Pritschet, Sara J; Long, John W; Edwards, Caitlyn G; Boyland, Emma J; Evans, Rebecca K; Masterson, Travis D.
Afiliação
  • Haushalter K; Department of Nutritional Sciences, College of Health and Human Development, The Pennsylvania State University, 226 Henderson, University Park, PA16802, USA.
  • Pritschet SJ; Department of Nutritional Sciences, College of Health and Human Development, The Pennsylvania State University, 226 Henderson, University Park, PA16802, USA.
  • Long JW; Department of Nutritional Sciences, College of Health and Human Development, The Pennsylvania State University, 226 Henderson, University Park, PA16802, USA.
  • Edwards CG; Department of Nutritional Sciences, College of Health and Human Development, The Pennsylvania State University, 226 Henderson, University Park, PA16802, USA.
  • Boyland EJ; Department of Psychology, University of Liverpool, Liverpool, UK.
  • Evans RK; Department of Psychology, University of Liverpool, Liverpool, UK.
  • Masterson TD; Department of Nutritional Sciences, College of Health and Human Development, The Pennsylvania State University, 226 Henderson, University Park, PA16802, USA.
Public Health Nutr ; : 1-9, 2023 Jan 16.
Article em En | MEDLINE | ID: mdl-36645264
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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Idioma: En Ano de publicação: 2023 Tipo de documento: Article
Texto completo
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Texto completo: 1 Coleções: 01-internacional Base de dados: MEDLINE Idioma: En Ano de publicação: 2023 Tipo de documento: Article