Self-prioritization effect in the attentional blink paradigm: Attention-based or familiarity-based effect?

The self-prioritization effect (SPE) refers to the advantage in processing stimuli associated with oneself. Here, we addressed the SPE in an attentional blink (AB) task. In Experiment 1, shapes associated to you, friend, or stranger served as T1, and letter X as T2. The AB effect was larger for you than the other label conditions, and larger for friend condition than for stranger condition. We suggest that self-associated shape increased its perceptual salience, producing greater attentional capture. In Experiment 2 participants trained with a shape-label matching task to increase familiarity with the shape-label associations before performing the AB task. The difference between friend and stranger conditions disappeared, suggesting that the difference between the two conditions observed in Experiment 1 was mainly due to differences in familiarity or frequency of use. Importantly, the advantage of you over friend and stranger conditions remained, suggesting that the SPE is a genuine effect.