Popular Culture and Shaping HIV Perception.

ABSTRACT

The Gilead COMPASS Initiative® used celebrity partnerships to highlight HIV prevalence in the Southern U.S. and support Southern HIV and Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ) organizations. Using various media platforms, HIV organizations engaged with popular culture in collaboration with national media advocacy and public relations organizations to campaign against stigmatization and raise awareness about HIV.