Collective Identity: Making the Case for a Stage Model Approach to Addressing Water Quality in the Chesapeake Bay Watershed.

ABSTRACT

The Chesapeake Bay watershed encompasses six states and the District of Columbia. Consequently, the people within it display great diversity in terms of values, allegiances, and experiences. That diversity may help to explain an apparent inability to coordinate actions aimed at redressing the dismal water quality throughout the watershed. In this paper, we bridge theory to an applied scenario to examine the importance of developing a collective identity within the watershed to bring about changes in individual behavior and policies. We present the current conditions of the Chesapeake Bay watershed, propose a stage model for the development of a collective watershed identity, outline theoretically grounded determinants of each stage, and discuss the challenges in developing a collective identity. We further suggest several guiding questions for future research.