A public health framework for the regulation of marketing.
J Public Health Policy
; 40(1): 66-75, 2019 Mar.
Article
em En
| MEDLINE
| ID: mdl-30546111
ABSTRACT
Cross-sectional, longitudinal, and experimental studies have found a link between youth exposure to cigarette marketing and youth initiation of smoking. These decisive research findings led to regulations of cigarette marketing to youth-including no television or radio ads, prohibitions on the use of cartoons, bans on transit and billboard advertisements, and disallowing tobacco brand sponsorships of sporting events or concerts. Similar products that may cause more harm than benefits include alcohol, electronic cigarettes, and opioids. We review the evidence linking problematic use of these products with exposure to marketing and discuss standards for assessing the potential harmfulness of marketing. We next address how public health agencies might apply regulatory principles to these harmful products similar to those applied to cigarette advertising, in the advancement of public health.
Palavras-chave
Texto completo:
1
Coleções:
01-internacional
Base de dados:
MEDLINE
Assunto principal:
Administração em Saúde Pública
/
Consumo de Bebidas Alcoólicas
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Publicidade
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Bebidas Alcoólicas
/
Prevenção do Hábito de Fumar
Tipo de estudo:
Prognostic_studies
Limite:
Adolescent
/
Humans
Idioma:
En
Revista:
J Public Health Policy
Ano de publicação:
2019
Tipo de documento:
Article
País de afiliação:
Estados Unidos