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1.
Appetite ; 81: 277-83, 2014 Oct.
Article in English | MEDLINE | ID: mdl-24972133

ABSTRACT

Studies regarding the advancing challenges of obesity in many countries are beginning to converge on the importance of early food exposure and consumption patterns. Across two studies (Study 1, 34 boys, 35 girls; Study 2, 40 boys, 35 girls, ages 3-6), child knowledge of brands offering products high in sugar, salt and fat was shown to be a significant predictor of child BMI, even after controlling for their age and gender and when also considering the extent of their TV viewing. Additionally, two different collage measures of brand knowledge (utilized across the two studies) performed similarly, suggesting that this measure may be serving as a surrogate indicator of an overall pattern of product exposure and consumption. Policy implications are discussed.


Subject(s)
Body Mass Index , Fast Foods , Health Knowledge, Attitudes, Practice , Nutrition Policy/legislation & jurisprudence , Advertising , Child , Child, Preschool , Dietary Carbohydrates/analysis , Dietary Fats/analysis , Female , Food Packaging/legislation & jurisprudence , Humans , Linear Models , Male , Motor Activity , Obesity/prevention & control , Sedentary Behavior , Sodium, Dietary/analysis , Television
2.
J Fish Biol ; 85(1): 52-80, 2014 Jul.
Article in English | MEDLINE | ID: mdl-24766645

ABSTRACT

This study evaluated estuarine habitat use, life-history composition, growth and survival of four successive broods of coho salmon Oncoryhnchus kisutch in Salmon River, Oregon, U.S.A. Subyearling and yearling O. kisutch used restored and natural estuarine wetlands, particularly in the spring and winter. Stream-reared yearling smolts spent an average of 2 weeks in the estuary growing rapidly before entering the ocean. Emergent fry also entered the estuary in the spring, and some resided in a tidal marsh throughout the summer, even as salinities increased to >20. A significant portion of the summer stream-resident population of juvenile O. kisutch migrated out of the catchment in the autumn and winter and used estuary wetlands and adjacent streams as alternative winter-rearing habitats until the spring when they entered the ocean as yearling smolts. Passive integrated transponder (PIT) tag returns and juvenile life-history reconstructions from otoliths of returning adults revealed that four juvenile life-history types contributed to the adult population. Estuarine-associated life-history strategies accounted for 20-35% of the adults returning to spawn in the four brood years, indicating that a sizable proportion of the total O. kisutch production is ignored by conventional estimates based on stream habitat capacity. Juvenile O. kisutch responses to the reconnection of previously unavailable estuarine habitats have led to greater life-history diversity in the population and reflect greater phenotypic plasticity of the species in the U.S. Pacific Northwest than previously recognized.


Subject(s)
Animal Migration , Estuaries , Oncorhynchus kisutch/growth & development , Animals , Oregon , Population Density , Rivers , Seasons
3.
Appetite ; 62: 203-8, 2013 Mar.
Article in English | MEDLINE | ID: mdl-22595286

ABSTRACT

Adults and children are repeatedly exposed to the pairing of food and drink as found in meal deals and "combos". There may arise from this indoctrination, a contingent relationship between drink context and food preference. Our multi-method research examines food and drink combining. A survey-based study examines the food and drink pairing preferences of adults (N=60), while a laboratory study with young children (N=75, aged three to five) examines the role of drink context on vegetable consumption. The adult survey finds strong food and drink combining preferences. The pairing of soft drinks with calorie dense foods is regarded favorably, while the pairing of soft drinks with vegetables is not. In child food trials, vegetable consumption is not influenced by the child's fussiness but is influenced by the drink accompaniment. In limited contexts, these findings demonstrate the contingent relationship between drink context and food consumption. Both palate preference and associative learning may be mechanisms driving the effects of drink context on food consumption. The findings suggest simple consumer strategies that might be employed to change dietary patterns (e.g., drink water with meals), and hold straightforward policy implications (e.g., increase water as the default option in meal deals).


Subject(s)
Association , Diet , Dietary Sucrose/administration & dosage , Food Preferences , Marketing , Restaurants , Vegetables , Adult , Carbonated Beverages , Child, Preschool , Diet Surveys , Energy Intake , Female , Humans , Male , Meals , Taste , Young Adult
4.
Appetite ; 56(2): 428-39, 2011 Apr.
Article in English | MEDLINE | ID: mdl-21238522

ABSTRACT

Food marketers are at the epicenter of criticism for the unfolding obesity epidemic as societies consider banning advertising to children and taxing "junk" foods. While marketing's role in obesity is not well understood, there is clear evidence that children are regularly targeted with calorie-dense, nutrient-poor food. Much of the past research seeks to understand how marketing influences brand preference and child requests. The authors argue that understanding palate development offers new insights for discussion. Two studies consider whether a sugar/fat/salt (SFS) palate is linked to children's knowledge of food brands, experience with products, and advertising. In study 1, the authors develop a survey measure of taste preferences and find that a child's SFS palate (as reported by parents) relates significantly to children's self-reported food choices. Study 2 examines how knowledge of certain branded food and drinks is related to palate. Findings show that children with detailed mental representations of fast-food and soda brands--developed via advertising and experience--have higher scores on the SFS palate scale.


Subject(s)
Child Behavior/psychology , Feeding Behavior/psychology , Food Preferences/psychology , Obesity/epidemiology , Taste , Advertising , Carbonated Beverages , Child, Preschool , Dietary Fats/standards , Dietary Sucrose/standards , Energy Intake , Female , Health Knowledge, Attitudes, Practice , Humans , Male , Marketing , Obesity/prevention & control , Pilot Projects , Sodium Chloride, Dietary/standards
5.
Br J Dev Psychol ; 29(Pt 1): 1-17, 2011 Mar.
Article in English | MEDLINE | ID: mdl-21288252

ABSTRACT

Two studies were used to examine the collecting behaviour of preschool children. Prior studies of collecting have defined the behaviour as exhibited by older children and adults. To understand childhood collecting, existing theoretical perspectives were discussed in terms of how they might apply to children's behaviour as collectors. Results showed that some preschool children are motivated to engage in collecting and possess the developmental capacities required for successful collecting. Individual differences in executive functioning (Study 1, N= 57) and theory of mind (Study 2, N= 46) explained why some preschoolers were more oriented towards collecting than others. Study 2 showed that the motivational pull of collectible toys can be very strong, with some children agreeing to pay the 'cost' of sharing with a confederate child in order to obtain a collectible toy. This research highlights similarities and differences between adult and child collecting. Suggestions are provided for parents and for policy considerations regarding the appropriateness of marketing collectible toys to preschoolers.


Subject(s)
Association Learning , Child Behavior , Cooperative Behavior , Decision Making , Play and Playthings , Set, Psychology , Attention , Child, Preschool , Communication , Executive Function , Female , Humans , Individuality , Interpersonal Relations , Language Development , Male , Motivation , Theory of Mind
6.
Science ; 245(4915): 263-9, 1989 Jul 21.
Article in English | MEDLINE | ID: mdl-17834677

ABSTRACT

Closure phase is a number measured by triplets of Michelson interferometers that is completely independent of certain types of otherwise severe instrumental errors. In the 30 years since closure phase was invented, it has been applied to a diverse number of different problems in astronomical imaging. Methods based on the closure phase now allow imaging of complex objects in the presence of severe aberrations and are vital to the success of modern, high-resolution astronomical imaging both at radio and at optical wavelengths. Over the past 10 to 15 years, the concept of closure phase has been extended and generalized. One of the most important advances has been the development of automatic or self-calibration techniques. This article reviews closure phase methods and some of the many spin-offs and related ideas.

7.
Science ; 365(6453): 565-570, 2019 08 09.
Article in English | MEDLINE | ID: mdl-31249136

ABSTRACT

Fast radio bursts (FRBs) are brief radio emissions from distant astronomical sources. Some are known to repeat, but most are single bursts. Nonrepeating FRB observations have had insufficient positional accuracy to localize them to an individual host galaxy. We report the interferometric localization of the single-pulse FRB 180924 to a position 4 kiloparsecs from the center of a luminous galaxy at redshift 0.3214. The burst has not been observed to repeat. The properties of the burst and its host are markedly different from those of the only other accurately localized FRB source. The integrated electron column density along the line of sight closely matches models of the intergalactic medium, indicating that some FRBs are clean probes of the baryonic component of the cosmic web.

8.
J Exp Psychol Appl ; 24(2): 125-144, 2018 06.
Article in English | MEDLINE | ID: mdl-29389163

ABSTRACT

Brands engaged in sponsorship of events commonly have objectives that depend on consumer memory for the sponsor-event relationship (e.g., sponsorship awareness). Consumers however, often misattribute sponsorships to nonsponsor competitor brands, indicating erroneous memory for these relationships. The current research uses an item and relational memory framework to reveal sponsor brands may inadvertently foster this misattribution when they communicate relational linkages to events. Effects can be explained via differential roles of communicating item information (information that supports processing item distinctiveness) versus relational information (information that supports processing relationships among items) in contributing to memory outcomes. Experiment 1 uses event-cued brand recall to show that correct memory retrieval is best supported by communicating relational information when sponsorship relationships are not obvious (low congruence). In contrast, correct retrieval is best supported by communicating item information when relationships are obvious (high congruence). Experiment 2 uses brand-cued event recall to show that, against conventional marketing recommendations, relational information increases misattribution, whereas item information guards against misattribution. Results suggest sponsor brands must distinguish between item and relational communications to enhance correct retrieval and limit misattribution. Methodologically, the work shows that choice of cueing direction is critical in differentially revealing patterns of correct and incorrect retrieval with pair relationships. (PsycINFO Database Record


Subject(s)
Communication , Consumer Behavior , Cues , Marketing/methods , Mental Recall/physiology , Adult , Female , Humans , Male , Sports , Young Adult
9.
J Clin Invest ; 100(10): 2580-7, 1997 Nov 15.
Article in English | MEDLINE | ID: mdl-9366573

ABSTRACT

A key component of the nitric oxide-cyclic guanosine monophosphate (cGMP) pathway in smooth muscle cells (SMC) is the type I GMP-dependent protein kinase (PK-G I). Activation of PK-G I mediates the reduction of cytoplasmic calcium concentrations and vasorelaxation. In this manuscript, we demonstrate that continuous exposure of SMC in culture to the nitrovasodilators S-nitroso-N-acetylpenicillamine (SNAP) or sodium nitroprusside (SNP) results in approximately 75% suppression of PK-G I mRNA by 48 h. PK-G I mRNA and protein were also suppressed by continuous exposure to cGMP analogues 8-bromo- and 8-(4-chlorophenylthio) guanosine-3,5-monophosphate or the cAMP analogue dibutyryl cAMP. These results suggest that activation of one or both of the cyclic nucleotide-dependent protein kinases mediates PK-G I mRNA suppression. Using isoform-specific cDNA probes, only the PK-G I alpha was detected in SMC, either at baseline or after suppression, while PK-G I beta was not detected, indicating that isoform switch was not contributing to the gene regulation. Using the transcription inhibitor actinomycin D, the PK-G I mRNA half-life in bovine SMC was observed to be 5 h. The half-life was not affected by the addition of SNAP to actinomycin D, indicating no effect on PK-G I mRNA stability. Nuclear runoff studies indicated a suppression of PK-G I gene transcription by SNAP. PK-G I suppression was also observed in vivo in rats given isosorbide dinitrate in the drinking water, with a dose-dependent suppression of PK-G I protein in the aorta. PK-G I antigen in whole rat lung extract was also suppressed by administration of isosorbide or theophylline in the drinking water. These data may contribute to our understanding of nitrovasodilator resistance, a phenomenon resulting from continuous exposure to nitroglycerin or other nitrovasodilators.


Subject(s)
Cyclic AMP/physiology , Cyclic GMP-Dependent Protein Kinases/biosynthesis , Cyclic GMP/physiology , Gene Expression Regulation, Enzymologic/drug effects , Muscle, Smooth, Vascular/enzymology , Transcription, Genetic/drug effects , Vasodilator Agents/pharmacology , Animals , Aorta/drug effects , Aorta/enzymology , Bucladesine/pharmacology , Cattle , Cell Nucleus/metabolism , Cells, Cultured , Colforsin/pharmacology , Cyclic GMP/analogs & derivatives , Cyclic GMP/pharmacology , Isosorbide/pharmacology , Kinetics , Male , Muscle, Smooth, Vascular/drug effects , Nitroprusside/pharmacology , Penicillamine/analogs & derivatives , Penicillamine/pharmacology , RNA, Messenger/biosynthesis , Rats , S-Nitroso-N-Acetylpenicillamine , Theophylline/pharmacology , Thionucleotides/pharmacology
10.
Arterioscler Thromb Vasc Biol ; 20(10): 2192-7, 2000 Oct.
Article in English | MEDLINE | ID: mdl-11031203

ABSTRACT

Arterial smooth muscle cells undergo phenotypic and proliferative changes in response to balloon catheter injury. Nitric oxide (NO) and cGMP have been implicated in the inhibition of vascular smooth muscle cell proliferation and phenotypic modulation in cultured-cell studies. We have examined the expression of the major cGMP receptor protein in smooth muscle, cGMP-dependent protein kinase I (PKG), in response to balloon catheter injury in the swine coronary artery. On injury, there was a transient decrease in the expression of PKG in neointimal smooth muscle cells when compared with medial smooth muscle cells. The decrease in PKG expression was observed in the population of proliferating cells expressing the extracellular matrix protein osteopontin but not in cells present in the uninjured portion of the media. Coincident with the suppression of PKG expression in neointimal cells after injury, there was a marked increase in the expression of type II NO synthase (inducible NOS [iNOS], NOS-II) in the neointimal cells. These results suggest that PKG expression is transiently reduced in response to injury in the population of coronary arterial smooth muscle cells that are actively proliferating and producing extracellular matrix proteins. The reduction in PKG expression is also correlated temporally with increases in inflammatory activity in the injured vessels as assessed by iNOS expression. Coupled with our current knowledge regarding the role of PKG in the regulation of cultured cell phenotypes, these results imply that PKG may also regulate phenotypic modulation of vascular smooth muscle cells in vivo as well.


Subject(s)
Coronary Vessels/injuries , Cyclic GMP-Dependent Protein Kinases/metabolism , Muscle, Smooth, Vascular/metabolism , Angioplasty, Balloon , Animals , Arteriosclerosis/metabolism , Arteriosclerosis/pathology , Autopsy , Blotting, Western , Catheterization , Cell Division , Cells, Cultured , Coronary Vessels/metabolism , Coronary Vessels/pathology , Down-Regulation , Extracellular Matrix Proteins/metabolism , Humans , Immunohistochemistry , Models, Animal , Muscle, Smooth, Vascular/pathology , Nitric Oxide Synthase/metabolism , Nitric Oxide Synthase Type II , Staining and Labeling , Swine , Time Factors , Tunica Intima/metabolism , Tunica Intima/pathology , Wound Healing
11.
Cell Calcium ; 10(1): 47-55, 1989 Jan.
Article in English | MEDLINE | ID: mdl-2731227

ABSTRACT

The effects of different concentrations of the fluorometric Ca2+ probes, fura-2 and indo-1, on Ca2+ transients in cultured rat aortic smooth muscle cells were examined. When stimulated with the agonists, angiotensin II and arginine vasopressin, cells incubated with low concentrations of fura-2 or indo-1 (less than 1 microM) produced Ca2+ transients characterized by a small increase followed by a dramatic decrease in fluorescence below the original baseline. This effect of agonists was concentration-dependent, reversible, and blocked by receptor antagonists. In contrast to the agonists, stimulation of Ca2+ transients with depolarizing concentrations of K+ or with caffeine did not produce decreases in fluorescence and Ca2+ levels at any loading concentration of probe. The decrease in Ca2+ observed with agonists was dependent on the presence of extracellular Na+. These data suggest that under certain loading conditions, fluorescent Ca2+ indicators measure agonist-stimulated Ca2+ efflux mediated by a Na+/Ca2+ exchange mechanism.


Subject(s)
Benzofurans , Calcium/metabolism , Indoles , Sodium/pharmacology , Animals , Aorta , Fluorescent Dyes , Fluorometry/methods , Fura-2 , Muscle, Smooth, Vascular/cytology , Muscle, Smooth, Vascular/drug effects , Muscle, Smooth, Vascular/metabolism , Rats
12.
Hypertension ; 23(6 Pt 2): 1141-7, 1994 Jun.
Article in English | MEDLINE | ID: mdl-8206604

ABSTRACT

Cyclic GMP (cGMP) mediates vascular smooth muscle relaxation in response to nitric oxide and atrial natriuretic peptides. One mechanism by which cGMP decreases vascular tone is by lowering cytosolic Ca2+ levels in smooth muscle cells. Although mechanisms by which cGMP regulates cytosolic Ca2+ are unclear, an important role for the cGMP-dependent dependent protein kinase in regulating Ca2+ has been proposed. Cyclic GMP-dependent protein kinase has been shown to regulate several pathways that control cytosolic Ca2+ levels: inositol 1,4,5-trisphosphate production and action, Ca(2+)-ATPase ATPase activation, and activation of Ca(2+)-activated K+ channels. The pleiotropic action of cGMP-dependent protein kinase is proposed to occur through the phosphorylation of important proteins that control several signaling pathways in smooth muscle cells. One potential target for cGMP-dependent protein kinase is the class of okadaic acid-sensitive protein phosphatases that appears to regulate K+ channels among other potentially important events to reduce cytosolic Ca2+ and tone. In addition, cytoskeletal proteins are targets for cGMP-dependent protein phosphorylation, and it is now appreciated that the cytoskeleton may play a key role in signal transduction.


Subject(s)
Cyclic GMP-Dependent Protein Kinases/physiology , Muscle Tonus , Muscle, Smooth, Vascular/physiology , Animals , Calcium/metabolism , Calcium/physiology , Cell Division , Cyclic GMP/physiology , Humans , Intracellular Membranes/metabolism , Muscle, Smooth, Vascular/cytology
13.
J Clin Endocrinol Metab ; 86(8): 3981-8, 2001 Aug.
Article in English | MEDLINE | ID: mdl-11502842

ABSTRACT

Excessive or premature contractions of uterine smooth muscle may contribute to preterm labor. Contractile stimuli induce myosin and actin filament interactions through calcium-dependent myosin phosphorylation. The mechanisms that maintain myometrial quiescence until term are not well established, but may include control of calcium levels by nitric oxide and cGMP signaling and thin filament (caldesmon and calponin) regulation. Previously, we reported that myometrial tissues from pregnant rats are not responsive to cGMP due to decreases in cGMP-dependent protein kinase. Considering the well documented differences in the endocrinology of parturition among species, this study was conducted to test the hypothesis that the levels and subcellular distribution of caldesmon, calponin, and cGMP-dependent protein kinase are regulated with the hormonal milieu of human pregnancy. Whereas cGMP-dependent protein kinase was significantly reduced in the human uterus during pregnancy, caldesmon expression was significantly increased, and both caldesmon and calponin were redistributed to a readily extractable subcellular pool. These data suggest that cGMP-dependent protein kinase does not mediate gestational quiescence. Redistribution of thin filament-associated proteins, however, may alter uterine smooth muscle tone or the cytoskeletal framework of myocytes to maintain gestation despite the substantial distention that accompanies all intrauterine pregnancies.


Subject(s)
Actin Cytoskeleton/metabolism , Cyclic GMP-Dependent Protein Kinases/metabolism , Myometrium/metabolism , Pregnancy/physiology , Uterine Neoplasms/enzymology , Uterine Neoplasms/pathology , Uterus/metabolism , Actin Cytoskeleton/ultrastructure , Adult , Aged , Animals , Calcium-Binding Proteins/metabolism , Calmodulin-Binding Proteins/metabolism , Female , Humans , Immunohistochemistry , Microfilament Proteins , Middle Aged , Myometrium/cytology , Myometrium/pathology , Racial Groups , Rats , Reference Values , United States , Uterus/cytology , Uterus/pathology , Calponins
14.
Neuroscience ; 76(3): 665-72, 1997 Feb.
Article in English | MEDLINE | ID: mdl-9135041

ABSTRACT

Nitric oxide mediates diverse functions in development and physiology of vertebrate skeletal muscle. Neuronal type nitric oxide synthase-mu is enriched in fast-twitch fibers and binds to syntrophin, a component of the sarcolemmal dystrophin glycoprotein complex. Here, we show that cyclic GMP-dependent protein kinase type I, a primary effector for nitric oxide, occurs selectively at the neuromuscular junction, in mice and rats, and both neuronal type nitric oxide synthase-mu and cyclic GMP-dependent protein kinase type I remain at skeletal muscle endplates at least two weeks following muscle denervation. Expression of neuronal type nitric oxide synthase-mu and cyclic GMP-dependent protein kinase type I are up-regulated following fusion of cultured primary myotubes. Interestingly, the highest levels of neuronal type nitric oxide synthase-mu in muscle are found complexed with dystrophin at the sarcolemma of intrafusal fibers in muscle spindles. Localization of neuronal type nitric oxide synthase-mu and cyclic GMP-dependent protein kinase type I at the neuromuscular junction suggests functions for nitric oxide and cyclic GMP in the regulation of synaptic actions of intra- and extrafusal muscle fibers.


Subject(s)
Cyclic GMP-Dependent Protein Kinases/metabolism , Motor Endplate/enzymology , Nitric Oxide Synthase/metabolism , Animals , Blotting, Northern , Fluorescent Antibody Technique, Direct , Immunohistochemistry , Mice , Mice, Inbred C57BL , Mice, Inbred mdx , Microtubules/enzymology , Muscle Contraction/physiology , Muscle Denervation , Muscle Fibers, Skeletal/enzymology , Muscle, Skeletal/innervation , Muscle, Skeletal/physiology , Rats , Rats, Sprague-Dawley , Sarcolemma/enzymology
15.
Semin Perinatol ; 21(5): 351-66, 1997 Oct.
Article in English | MEDLINE | ID: mdl-9352609

ABSTRACT

Since the discovery that at least one form of endothelium derived relaxing factor is nitric oxide (NO), numerous studies have uncovered diverse roles for this free radical in a variety of physiological and pathophysiological processes. NO production, a process mediated by a family of enzymes termed NO synthases, has been detected in most cell types. Many of the effects of NO are thought to be mediated through its direct interaction with specific and defined cell signaling pathways. The nature of such interactions are highly dependent on the concentration of NO and cell type. Furthermore, specific NO derived reaction products, such as peroxynitrite, also have the potential to effect cell signal transduction events. As with NO, this can occur through diverse mechanisms and depends on concentration and cell type. It is perhaps not surprising that the reported effects of NO in different disease states are often conflicting. In this brief overview, a framework for placing these apparently disparate properties of NO will be described and will focus on the effects of NO and peroxynitrite on signaling pathways.


Subject(s)
Nitrates/metabolism , Nitric Oxide Synthase/metabolism , Nitric Oxide/metabolism , Oxidants/metabolism , Signal Transduction , Animals , Humans , Nitric Oxide Synthase/classification , Oxidation-Reduction
16.
Am J Health Behav ; 37(4): 478-90, 2013 Jul.
Article in English | MEDLINE | ID: mdl-23985229

ABSTRACT

OBJECTIVES: To investigate predictors of behavior change intention and discuss potential implications for practitioners. METHODS: Health risk appraisal (HRA) data from 2 organizations were used to develop and confirm a path analysis model for predictors of intention to change behavior. RESULTS: Lower self-rated health perception and higher ratings of stress corresponded to higher behavior-change intention scores. Stress was associated with poorer health perception. CONCLUSIONS: Higher stress and lower perception of health status were directly associated with intention to change behavior. Incorporating stress management and awareness of health perception into health promotion strategies could enhance wellness programs by aligning programs with motivating factors.


Subject(s)
Behavior Control/psychology , Health Behavior , Health Status Indicators , Intention , Adult , Female , Health Promotion , Humans , Male , Middle Aged , Stress, Psychological/psychology
17.
J Exp Psychol Appl ; 16(1): 96-108, 2010 Mar.
Article in English | MEDLINE | ID: mdl-20350047

ABSTRACT

Corporate sponsorship of sports, causes, and the arts has become a mainstream communications tool worldwide. The unique marketing opportunities associated with major events also attract nonsponsoring companies seeking to form associations with the event (ambushing). There are strategies available to brands and events which have been ambushed; however, there is only limited information about the effects of those strategies on attainment of sponsorship objectives. In Experiment 1, university staff and students participated by studying paragraphs linking a sponsor to a novel event. Relative to each sponsor-event pair, they then studied one of three different messages about a competitor. Results find a message which linked the competitor and the event increased competitor recall given the event as a cue and event recall given the competitor as a cue. These effects were moderated if there was information about the competitor not being the sponsor. In Experiment 2 ambushing and counter-ambushing information was presented over 2 days. Both types of messages increased competitor recall given the event as a cue and event recall given the competitor as a cue. In addition, "not sponsor" information was not always used even when it should have been recallable. The results can be explained if participants are using three cues: a specific cue such as a brand name, a contextual cue, and a category cue, such as the concept of an event. Findings suggest to sponsoring firms and event properties that counter-ambushing communications may have the unintended effect of strengthening an ambusher-event relationship in memory.


Subject(s)
Community-Institutional Relations , Helping Behavior , Memory/physiology , Social Support , Sports , Adolescent , Adult , Cues , Female , Humans , Male , Middle Aged , Young Adult
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