Price Competition in Drug Retail Market Viewed from Perspective of Pharmacy Service Idea / 中国药房
China Pharmacy
; (12)2007.
Article
in Zh
| WPRIM
| ID: wpr-529558
Responsible library:
WPRO
ABSTRACT
OBJECTIVE:
To provide references for the retail pharmacies on market competition.METHODS:
The customer satisfactory idea and the customer delivered value theory were analyzed and the ways to enhance the customer delivered value were discussed. RESULTS &CONCLUSIONS:
Decreasing drug price is just one among the multi-methods to enhance the pharmacy customer satisfaction. The pharmacies should analyze multi-factors influencing the customer delivered value before making correct marketing strategies.
Full text:
1
Index:
WPRIM
Type of study:
Health_economic_evaluation
Language:
Zh
Journal:
China Pharmacy
Year:
2007
Type:
Article