The mediating role of social media fatigue on social media usage behaviour of the ageing society during the COVID-19 pandemic

ABSTRACT

At the peak of the COVID-19 pandemic, research on social media in the Malaysian context focused on its benefits and overlooked its drawbacks. To investigate this, we looked at an ageing society whose psychological health was severely affected during the pandemic. This study developed a model based on the Stressor-Strain-Outcome (SSO) framework that predicts factors that prompt passive social media use in Malaysia's ageing society during the COVID-19 pandemic. Convenient sampling was utilised to collect responses from 389 Malaysian older adults through an online survey. The direct effects of stressors, including information overload, communication overload, complexity, privacy, and fear of missing out on the strain of social media fatigue, and indirect effects on the outcome of passive social media use were investigated. For the assessment of the study model, partial least squares structural equation modelling (PLS-SEM) was applied. Out of 11 hypotheses, four direct and three indirect hypotheses were accepted. The study findings did not support the direct and indirect effects of privacy and fear of missing out on social media fatigue and passive social media use, respectively. Findings reveal complexity as the more significant factor influencing social media fatigue, and indirectly, contributing towards the passive use of social media. This study contributes to understanding how social media interaction affects an ageing society during the pandemic lockdown. Despite widespread interest in this field, research on ageing populations concerning social media effects and pandemics is still in its early stages in Malaysia. The study's conclusion offers a thorough examination of its limitations and provides valuable recommendations for future research endeavours. © SEARCH Journal 2023.