Neurophysiological Evidence for Semantic Processing of Irrelevant Speech and Own-Name Detection in a Virtual Café.

The well-known "cocktail party effect" refers to incidental detection of salient words, such as one's own-name, in supposedly unattended speech. However, empirical investigation of the prevalence of this phenomenon and the underlying mechanisms has been limited to extremely artificial contexts and has yielded conflicting results. We introduce a novel empirical approach for revisiting this effect under highly ecological conditions, by immersing participants in a multisensory Virtual Café and using realistic stimuli and tasks. Participants (32 female, 18 male) listened to conversational speech from a character at their table, while a barista in the back of the café called out food orders. Unbeknownst to them, the barista sometimes called orders containing either their own-name or words that created semantic violations. We assessed the neurophysiological response-profile to these two probes in the task-irrelevant barista stream by measuring participants' brain activity (EEG), galvanic skin response and overt gaze-shifts.SIGNIFICANCE STATEMENT We found distinct neural and physiological responses to participants' own-name and semantic violations, indicating their incidental semantic processing despite being task-irrelevant. Interestingly, these responses were covert in nature and gaze-patterns were not associated with word-detection responses. This study emphasizes the nonexclusive nature of attention in multimodal ecological environments and demonstrates the brain's capacity to extract linguistic information from additional sources outside the primary focus of attention.

An ecological investigation of the capacity to follow simultaneous speech and preferential detection of ones' own name.

Many situations require focusing attention on one speaker, while monitoring the environment for potentially important information. Some have proposed that dividing attention among 2 speakers involves behavioral trade-offs, due to limited cognitive resources. However the severity of these trade-offs, particularly under ecologically-valid circumstances, is not well understood. We investigated the capacity to process simultaneous speech using a dual-task paradigm simulating task-demands and stimuli encountered in real-life. Participants listened to conversational narratives (Narrative Stream) and monitored a stream of announcements (Barista Stream), to detect when their order was called. We measured participants' performance, neural activity, and skin conductance as they engaged in this dual-task. Participants achieved extremely high dual-task accuracy, with no apparent behavioral trade-offs. Moreover, robust neural and physiological responses were observed for target-stimuli in the Barista Stream, alongside significant neural speech-tracking of the Narrative Stream. These results suggest that humans have substantial capacity to process simultaneous speech and do not suffer from insufficient processing resources, at least for this highly ecological task-combination and level of perceptual load. Results also confirmed the ecological validity of the advantage for detecting ones' own name at the behavioral, neural, and physiological level, highlighting the contribution of personal relevance when processing simultaneous speech.