RESUMEN
Effective approaches for the prevention and reduction of obesity and obesity-related chronic diseases are urgently needed. Food store-centered programs represent one approach that may be both effective and sustainable. The authors developed a food store-based intervention in the Marshall Islands using qualitative and quantitative formative research methods, including a store usage survey (n = 184) and in-depth interviews with large-store managers (n = 13), small-store managers (n = 7), customers (n = 10), and community leaders (n = 4). This process was followed up by development and piloting of specific intervention components and workshops to finalize materials. The final intervention combined mass media (newspaper articles, video, radio announcements) and in-store components (shelf labels, cooking demonstrations, posters, recipe cards) and had high store-owner support and participation. High levels of exposure to the intervention were achieved during the 10-week period of implementation. This model for developing food store-based interventions is applicable to other settings.
Asunto(s)
Conducta Alimentaria , Servicios de Alimentación , Promoción de la Salud/métodos , Obesidad/prevención & control , Mercadeo Social , Implementación de Plan de Salud , Humanos , Medios de Comunicación de Masas , Micronesia , Proyectos Piloto , Desarrollo de ProgramaRESUMEN
To improve diet and reduce risk for obesity and chronic disease, we developed, implemented and evaluated a pilot intervention trial with 23 large and small food stores in the Republic of the Marshall Islands (12 intervention, 11 control). The intervention included both mass media (radio announcements, newspaper ads, video) and in-store (cooking demonstrations, taste tests, shelf labeling) components. Consumer exposure to the mass media components was high (65% had heard half or more of the radio announcements, 74% had seen at least one of the newspaper ads). Consumer exposure to the in-store components of the intervention was moderate (61% attended at least one cooking demonstrations, 59% received at least one recipe card). After adjustment for age, sex and education level, increased exposure to the intervention was associated with higher diabetes knowledge (p<0.05) and label reading knowledge (p<0.05), but not with increased self-efficacy for performing promoted healthy behaviors. The intervention was associated with increased purchasing of certain promoted foods (p<0.005), including oatmeal, turkey chili, fish, canned fruit and local vegetables. It was also associated with improvements in healthiness of cooking methods (p<0.05). Food store centered interventions have great potential for changing cognitive and behavioral factors relating to food choice and preparation, and may contribute to lessening the burden of diet-related chronic disease worldwide.
Asunto(s)
Comercio/organización & administración , Abastecimiento de Alimentos/normas , Educación en Salud , Conocimientos, Actitudes y Práctica en Salud , Obesidad/prevención & control , Salud Pública , Estudios de Casos y Controles , Femenino , Conductas Relacionadas con la Salud , Humanos , Masculino , Medios de Comunicación de Masas , Micronesia , Encuestas Nutricionales , Obesidad/etiología , Proyectos Piloto , Factores de Riesgo , Encuestas y CuestionariosRESUMEN
Despite its relative isolation from the world stage and lack of resources, the Marshall Islands serve as an example of the interaction between global political power, macroeconomic forces and local cultural factors. At the national level, patterns of food importation and government programs encourage the consumption of high fat foods. These factors have fostered dependency on Western foods and a loss of traditional food practices. Beliefs come into play as microlevel factors that influence food choice and aspects of lifestyle. Nearly three quarters of women are overweight or obese in this setting. Obesity in women is associated with greater age, higher education and more imported food consumption. Over a third of children ages 1-5 y are stunted, with stunting associated with worse economic status, less active feeding, increased consumption of imported foods and urban residence. What can be done at the microlevel is constrained by macrolevel factors of disempowerment. In this way, issues of power and belief are played out in the bodies of individuals.
Asunto(s)
Dieta , Conducta Alimentaria , Estado Nutricional , Adulto , Niño , Diversidad Cultural , Femenino , Humanos , Masculino , Micronesia/epidemiología , Obesidad/epidemiologíaRESUMEN
Rapidly increasing tobacco use in developing countries will result in a large and increasing burden of tobacco-related illnesses as their populations age. The Republic of the Marshall Islands (RMI) is an island nation in the Pacific with a 1999 census population of 50,840, of whom more than fifty percent were under twenty years of age. There are limited data on the prevalence of smoking among youth in the RMI. A school survey of 3,294 RMI students in grades 5 through 12 was conducted in 2000. Urban and outer atoll schools were included in the sample. Demographic data and information on tobacco use and risk factors were collected. The overall smoking rate in this school sample was 10.6%. There were significantly higher smoking rates in the high school age group; the rate of smoking among 18 year olds was 33.5%. Smoking rates were higher among males compared to females (18.7% vs. 3.4%) and higher among outer atoll students compared to urban students (14.5% vs. 9.4%). The most prominent risk factors for smoking were: age, male gender, receiving or wearing tobacco-labeled equipment or clothing and willingness to participate in other high-risk behaviors. The survey provides an estimate of smoking rates among Marshallese school students and identifies and quantifies significant risk factors for smoking. This information can assist in guiding a comprehensive tobacco control strategy in the Republic of the Marshall Islands.