Behavioral Economics and Parent Participation in an Evidence-Based Parenting Program at Scale.

Evidence-based and culturally relevant parenting programs strengthen adults' capacity to support children's health and development. Optimizing parent participation in programs implemented at scale is a prevailing challenge. Our collaborative team of program developers, implementers, and researchers applied insights from the field of behavioral economics (BE) to support parent participation in ParentCorps-a family-centered program delivered as an enhancement to pre-kindergarten-as it scaled in a large urban school district. We designed a bundle of BE-infused parent outreach materials and successfully showed their feasibility in site-level randomized pilot implementation. The site-level study did not show a statistically significant impact on family attendance. A sub-study with a family-level randomization design showed that varying the delivery time of BE-infused digital outreach significantly increased the likelihood of families attending the parenting program. Lessons on the potential value of a BE-infused approach to support outreach and engagement in parenting programs are discussed in the context of scaling up efforts.

Examining the relationship between intergroup relations and head start use in the south.

This study examines how Black and Hispanic parents' report of intergroup relations measured through group identity, linked fate, competition, and conflict are related to their utilization of Head Start services in a region that experienced Hispanic population growth. Surveys were conducted with 227 Black and 130 Hispanic parents in poverty in a mid-sized city in the South. For Hispanic parents, a sense of linked fate within their ethnic group is associated with a lower likelihood of enrollment, however, measures of intergroup relations are not related to the Head Start enrollment status of Black parents. Implications for policies on preschool expansion are discussed.

Pride-Based Self-Affirmations and Parenting Programs.

We newly apply the concept of self-affirmation typically used in the domain of health and education to the domain of parenting. Recruiting parents of children age 13 or younger (n = 1,044), we test how eliciting positive self-concept affects interest in receiving parenting materials and participating in a parenting program. We find that an adapted, pride-based written self-affirmation exercise increased parents' positive self-concept and their interest in parenting programs and resources, particularly among parents with a high baseline fear of judgment associated with seeking help. Implications for applying insights from psychology as a strategy to mitigate fear of judgment to optimize participation in an evidence-based parenting program at scale are discussed.