Faster might not be better: Pictures may not elicit a stronger unconscious priming effect than words when modulated by semantic similarity.

It has been suggested that unconscious semantic processing is stimulus-dependent, and that pictures might have privileged access to semantic content. Those findings led to the hypothesis that unconscious semantic priming effect for pictorial stimuli would be stronger as compared to verbal stimuli. This effect was tested on pictures and words by manipulating the semantic similarity between the prime and target stimuli. Participants performed a masked priming categorization task for either words or pictures with three semantic similarity conditions: strongly similar, weakly similar, and non-similar. Significant differences in reaction times were only found between strongly similar and non-similar and between weakly similar and non-similar, for both pictures and words, with faster overall responses for pictures as compared to words. Nevertheless, pictures showed no superior priming effect over words. This could suggest the hypothesis that even though semantic processing is faster for pictures, this does not imply a stronger unconscious priming effect.

Exploring lateralization during memory through hemispheric pre-activation: Differences based on the stimulus type.

The original approach of the Hemispheric Encoding/Retrieval Asymmetry model (HERA) was aimed at the operations of encoding and retrieving episodic memories. However, whether HERA presumptions can apply to different types of stimuli (e.g., words and pictures) continues to be a matter of debate. Therefore, in order to analyse the effects of brain pre-activation on subsequent memory, HERA was tested through a hand-clenching paradigm using four types of stimuli: words, fractal images, silhouettes of common objects, and pseudowords. Results revealed that only the memory of words and pseudowords was enhanced by hand-clenching pre-activation, according to HERA predictions. Since the cognitive processes underlying recognition of verbal stimuli are considered to follow a cognitive route involving grapheme-morpheme conversion, it could be hypothesized that hand-clenching pre-activation might be associated with a selective pre-activation of the brain circuits participating in that pathway. Hence, the present work broadens possible interpretations behind the effects of hand-clenching on memory, based on the process engaged and the type of stimulus to be remembered.