1.
J Hosp Mark
; 4(2): 71-83, 1990.
Artículo
en Inglés
| MEDLINE
| ID: mdl-10109102
RESUMEN
Demographic conditions are a major component of the business environment in which health care marketers must compete. The following study assesses the impact of demographic factors on health care supply and finds that population size, population change, age structure, and income are important predictors of physician, hospital, and hospital bed supply. The results are discussed in the context of marketing implications.