Magic Power: changing gender dynamics and sex-enhancement practices among youths in Makassar, Indonesia.
Anthropol Med
; 22(1): 49-63, 2015 Apr.
Article
en En
| MEDLINE
| ID: mdl-25765288
This paper examines changing sexualities and gender relations as they are reflected in the use of sexual enhancement products by young women and men in the eastern Indonesian city of Makassar. To examine the relationships between the use of these products and socially sanctioned gender roles, their 'gender scripts' were studied--the assumptions embedded in the products' design and advertising. What kinds of femininity and masculinity are expressed through their use? It was found that the most popular products--'magic tissues' that promise to prolong erections and a 'neotraditional' vaginal wash that promises to cleanse, perfume, and tighten vaginas--espouse the dual purpose of promoting sexual pleasure and hygiene. While it was found that the images in advertising to reflect changing gender relations in the field site, this research also points to enduring gender scripts in Indonesian culture: men should be virile, women should be clean and attractive.
Palabras clave
Texto completo:
1
Colección:
01-internacional
Banco de datos:
MEDLINE
Asunto principal:
Conducta Sexual
Límite:
Female
/
Humans
/
Male
País/Región como asunto:
Asia
Idioma:
En
Revista:
Anthropol Med
Asunto de la revista:
ANTROPOLOGIA
/
MEDICINA
Año:
2015
Tipo del documento:
Article
País de afiliación:
Países Bajos