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How Fear Appeal Approaches in COVID-19 Health Communication May Be Harming the Global Community.
Stolow, Jeni A; Moses, Lina M; Lederer, Alyssa M; Carter, Rebecca.
Afiliación
  • Stolow JA; Tulane University School of Public Health and Tropical Medicine, New Orleans, LA, USA.
  • Moses LM; Global Outbreak Alert and Response Network, Geneva, Switzerland.
  • Lederer AM; Tulane University School of Public Health and Tropical Medicine, New Orleans, LA, USA.
  • Carter R; Global Outbreak Alert and Response Network, Geneva, Switzerland.
Health Educ Behav ; 47(4): 531-535, 2020 Aug.
Article en En | MEDLINE | ID: mdl-32527161
As health professionals develop health communication for coronavirus disease 2019 (COVID-19), we implore that these communication approaches do not include fear appeals. Fear appeals, also known as scare tactics, have been widely used to promote recommended preventive behaviors. We contend that unintended negative outcomes can result from fear appeals that intensify the already complex pandemic and efforts to contain it. We encourage public health professionals to reevaluate their desire to use fear appeals in COVID-19 health communication and recommend that evidence-based health communication be utilized to address the needs of a specific community, help people understand what they are being asked to do, explain step-by-step how to complete preventative behaviors, and consider external factors needed to support the uptake of behaviors. To aid health professionals in redirecting away from the use of fear appeals, we offer a phased approach to creating health communication messages during the COVID-19 crisis.
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Texto completo: 1 Colección: 01-internacional Banco de datos: MEDLINE Asunto principal: Neumonía Viral / Salud Global / Infecciones por Coronavirus / Miedo / Comunicación en Salud Tipo de estudio: Etiology_studies / Risk_factors_studies Límite: Humans Idioma: En Revista: Health Educ Behav Asunto de la revista: CIENCIAS DO COMPORTAMENTO / EDUCACAO / SAUDE PUBLICA Año: 2020 Tipo del documento: Article País de afiliación: Estados Unidos

Texto completo: 1 Colección: 01-internacional Banco de datos: MEDLINE Asunto principal: Neumonía Viral / Salud Global / Infecciones por Coronavirus / Miedo / Comunicación en Salud Tipo de estudio: Etiology_studies / Risk_factors_studies Límite: Humans Idioma: En Revista: Health Educ Behav Asunto de la revista: CIENCIAS DO COMPORTAMENTO / EDUCACAO / SAUDE PUBLICA Año: 2020 Tipo del documento: Article País de afiliación: Estados Unidos