Like/Dislike Prediction for Sport Shoes With Electroencephalography: An Application of Neuromarketing.

Zeng, Li; Lin, Mengsi; Xiao, Keyang; Wang, Jigan; Zhou, Hui

Zeng, Li; Lin, Mengsi; Xiao, Keyang; Wang, Jigan; Zhou, Hui.

Afiliación

Zeng L; School of Business, Hohai University, Nanjing, China.
Lin M; College of Environment, Hohai University, Nanjing, China.
Xiao K; School of Automation, Nanjing University of Science and Technology, Nanjing, China.
Wang J; School of Automation, Nanjing University of Science and Technology, Nanjing, China.
Zhou H; School of Business, Hohai University, Nanjing, China.

Front Hum Neurosci ; 15: 793952, 2021.

Article en En | MEDLINE | ID: mdl-35069157

Palabras clave

brain asymmetry; electroencephalography; machine learning; neuromarketing; preference prediction

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Texto completo: 1 Colección: 01-internacional Banco de datos: MEDLINE Tipo de estudio: Prognostic_studies / Risk_factors_studies Idioma: En Revista: Front Hum Neurosci Año: 2021 Tipo del documento: Article País de afiliación: China

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