Narrative Messages, Information Seeking and COVID-19 Vaccine Intention: The Moderating Role of Perceived Behavioral Control.
Am J Health Promot
; 36(6): 923-933, 2022 07.
Article
en En
| MEDLINE
| ID: mdl-35081757
ABSTRACT
PURPOSE:
The main purposes of the current study are to examine 1) the influence of narrative vs statistics messages on COVID-19 related information seeking and COVID-19 vaccine intention and 2) the moderating role of perceived behavioral control (PBC).DESIGN:
Data for a between-subject randomized experiment were collected online. The manipulation messages were presented as screenshots from the CDC's Facebook page.SETTING:
The participants were recruited from Amazon MTurk.SUBJECTS:
A total of 300 subjects participated in the study, who were 18 years and above (M = 38.40).MEASURES:
Intention to seek information, COVID-19 vaccine intention, and PBC.ANALYSIS:
To test the hypotheses, we utilized Hayes's (2014) PROCESS for SPSS (Model 1). For intention to seek information, the main effect of the message manipulation (narrative vs statistics) [b = -2.10, t (300) = -4.14, P < .001] and the interaction [b = .41, t (300) = 3.88, P < .001] were significant. For vaccine intention, the main effects of message manipulation [b = 1.64, t (300) = -2.61, P < .005] and the interaction [b = .34, t (300) = 2.64, P < .005] were significant.RESULTS:
Our research found that narrative messages were more persuasive for both information seeking and vaccine intention. But this was true only in the case of individuals whose PBC was low.CONCLUSIONS:
Our findings have critical implications for vaccine promotion research.Palabras clave
Texto completo:
1
Colección:
01-internacional
Banco de datos:
MEDLINE
Asunto principal:
Vacunas contra la COVID-19
/
COVID-19
Tipo de estudio:
Clinical_trials
/
Prognostic_studies
Límite:
Adolescent
/
Adult
/
Humans
Idioma:
En
Revista:
Am J Health Promot
Asunto de la revista:
SAUDE PUBLICA
Año:
2022
Tipo del documento:
Article
País de afiliación:
Estados Unidos