1.
J Hosp Mark
; 3(1): 37-48, 1988.
Artigo
em Inglês
| MEDLINE
| ID: mdl-10293690
RESUMO
There is more to the operation of health care than patients and doctors. Alternative sources of income may be derived from taking a broader view of the marketing function. The overall success of a health facility's total operation may be affected by the administrator's view of the role and view of marketing.