Vulnerable but aloof versus naughty and nice: contrasting the presentation of male and female nude models in Viva and Playboy.

The current research examined contested meanings of nudity by comparing images of nude men and women that appeared in Viva, a 1970s women's magazine founded with the intention of foregrounding male nudity, to corresponding issues of Playboy. A major difference was obtained between male models and Playboy Playmates regarding direction of gaze and nudity. Although gaze aversion is often interpreted as a sign of submission and direct gaze is seen as a dominance cue, men in Viva displayed a high level of gaze aversion and women in Playboy often gazed directly at the camera, especially when their pubic area was exposed. Additional content analysis examined the personality characteristics attributed to male models in Viva and Playmates in Playboy in their biographical sketches. In Viva, men were presented as possessing "bad boy" traits that may have been intended to compensate for the loss of power associated with male nudity. Playmates could be viewed as being naughty (by virtue of posing nude) and nice in the characterization of their personalities.

The good-in-bed effect: college students' tendency to see themselves as better than others as a sex partner.

Self-enhancement refers to the finding that people tend to see themselves as better than others. The present research tested whether people display self-enhancement with regard to beliefs about their competency as sexual partners (the good-in-bed effect). Participants were asked to list good and bad sexually related behaviors more frequently performed by the self or by others. Study 1 demonstrated that people selectively associate themselves with good and others with bad sexual behaviors. In Study 2, independent raters judged bad behaviors associated with the self as less negative than bad behaviors associated with others. Study 3 replicated the good-in-bed effect and also found that when the salience of the comparison between good and bad traits is increased, men are more likely than women to demonstrate the effect. Implications of the results for relationship satisfaction are considered.

Viva viva? Women's meanings associated with male nudity in a 1970s "for women" magazine.

Little research has been conducted with regard to how women view male nudity. The purpose of this analysis was to present an historical case study of Viva, a 1970s women's magazine geared toward the presentation of male nudity. Implicit in Viva's editorial direction was the assumption that women's sexuality is socially constructed and, thus, modifiable but also homologous to men's sexuality. Using sexual scripting theory as a sensitizing concept, a content analysis of women's letters to the editor was conducted. Letters justified inclusion of male nudity on the basis of principles of fairness and equality with men. In addition, letters tried to demarcate boundary conditions for what constituted acceptable male nudity in terms of the presence of erection, size, shape, and coloring of the penis, and whether inclusion of the penis was contextualized by other physical traits such as body musculature. Despite an early effort to modify cultural scripts on the basis of a constructivist world view, it was found that, ultimately, Viva advocated an essentialist viewpoint that reified existing conceptualizations of female sexuality as both static and uninterested in the visual representation of sexually related material. This study explored whether Viva's essentialist final position may have reflected financial exigencies rather than ideologies.

Self-serving judgments about winning the lottery.

Although myths and stereotypes about lottery winners tend to be negative (e.g., winners become extravagant), people continue to spend billions of dollars buying lottery tickets in the hope of winning. The authors applied findings from the self-enhancement literature to understand this paradox. Eighty college students received class credit for their participation, in which they read a scenario that asked them to imagine that they, or a target other, had won a lottery. Participants' responses to a 34-item questionnaire displayed a self-serving bias, such that changes to the self were expected to be more positive than changes to the other. For several items, this effect was moderated by the participant's gender. The present research indicates that the pervasive tendency to display self-serving biases can apply to future-oriented processing, an under-researched topic.