RESUMO
It is well established that the Self has a unique representation in the social brain, as evident from the Self-Referential Effect (SRE). However, the timing and neural mechanisms underlying the representation of individuals with varying degrees of closeness and emotional relevance to the Self remain unclear. Twenty-two participants read 260 personality traits and decided whether they described themselves, a close friend, or an admired celebrity. A strong Self-Referential Effect (SRE) was found at behavioral, ERP, and neuroimaging levels. Three anterior ERP components were identified as sensitive to social information: a P200 (250-350 ms) responding to famous others' traits, a P600 (500-700 ms) responding to self-trait processing, and a late positivity (800-950 ms) responding to self-trait processing and close traits. Source reconstructions revealed partially overlapping but distinct neural sources for each individual. The right precuneus (bodily self) and inferior frontal areas (inner voice) were active only during self-processing, while the right medial prefrontal cortex (BA10) was consistently active across tasks, showing a robust SRE. These findings provide insights into the neural mechanisms underlying the representation of the Self in social contexts.