RESUMO
OBJECTIVES: to analyze the profile of nursing students at a university in southern Brazil and verify the effectiveness of the use of social networks in students' location and adherence. METHODS: a quantitative, descriptive and exploratory study, carried out with 314 students through a questionnaire prepared on Google Forms, made available through digital social networks and e-mails. RESULTS: students were women, without training in a technical/assistance nursing course, participants in projects and research groups, with a graduate degree. Furthermore, more than 75% obtained their first job within six months after graduation, more than 80% worked in healthcare, with public employment, workload of up to 40 hours a week, income between four and ten minimum wages, and 92% indicated that they were satisfied and/or very satisfied with the course. CONCLUSIONS: the strategic use of social networks enabled greater adherence by the target audience and nursing students' profile design.
Assuntos
Bacharelado em Enfermagem , Estudantes de Enfermagem , Brasil , Emprego , Feminino , Humanos , Rede Social , Inquéritos e Questionários , UniversidadesRESUMO
ABSTRACT Objectives: to analyze the profile of nursing students at a university in southern Brazil and verify the effectiveness of the use of social networks in students' location and adherence. Methods: a quantitative, descriptive and exploratory study, carried out with 314 students through a questionnaire prepared on Google Forms, made available through digital social networks and e-mails. Results: students were women, without training in a technical/assistance nursing course, participants in projects and research groups, with a graduate degree. Furthermore, more than 75% obtained their first job within six months after graduation, more than 80% worked in healthcare, with public employment, workload of up to 40 hours a week, income between four and ten minimum wages, and 92% indicated that they were satisfied and/or very satisfied with the course. Conclusions: the strategic use of social networks enabled greater adherence by the target audience and nursing students' profile design.
RESUMEN Objetivos: analizar el perfil de los enfermeros graduados de una universidad del sur de Brasil y verificar la efectividad del uso de las redes sociales para localizar e incorporar a los graduados. Métodos: estudio cuantitativo, descriptivo y exploratorio, realizado con 314 graduados a través de un cuestionario elaborado en Google Forms, disponible a través de redes sociales digitales y correos electrónicos. Resultados: el perfil de los graduados fue de mujeres, sin formación en un curso técnico/auxiliar de enfermería, participantes en proyectos y grupos de investigación, con posgrado. Además, más del 75% consiguió su primer trabajo dentro de los seis meses posteriores a la graduación, más del 80% trabajó en el área de cuidado, con empleo público, carga de trabajo de hasta 40 horas semanales, ingresos entre cuatro y diez salarios mínimos, y el 92% indicó estar satisfecho y/o muy satisfecho con el curso. Conclusiones: el uso estratégico de las redes sociales permitió una mayor adhesión del público objetivo y el diseño del perfil de egresado de enfermería.
RESUMO Objetivos: analisar o perfil dos enfermeiros egressos de uma universidade do sul do Brasil e verificar a efetividade do uso das redes sociais na localização e adesão dos egressos. Métodos: estudo quantitativo, descritivo e exploratório, realizado com 314 egressos através de questionário elaborado no Google Forms, disponibilizado por redes sociais digitais e e-mails. Resultados: o perfil dos egressos foi de mulheres, sem formação em curso técnico/auxiliar de enfermagem, participantes de projetos e grupos de pesquisa, com pós-graduação. Ainda, mais de 75% obtiveram o primeiro emprego em até seis meses após a formatura, mais de 80% atuavam na área assistencial, com vínculo empregatício público, carga horária de até 40 horas semanais, renda entre quatro e dez salários mínimos e 92% indicaram estarem satisfeitos e/ou muito satisfeitos com o curso. Conclusões: o uso estratégico das redes sociais possibilitou maior adesão do público-alvo e o delineamento do perfil do egresso de enfermagem.
