RESUMO
This paper examines the relationships within and outside organisations that have the leverage to influence culture in the context of men's elite football clubs in Norway. Participants from three clubs held positions as Performance Director (n=2), sport psychology practitioner (n = 3), and physiotherapist (n = 2) and participated in semi-structured interviews focusing on the relationships, tensions, and dynamic organisational forces in their respective clubs. Using reflexive thematic analysis, we developed two overarching themes showing (1) Organisational cultures in time frames and (2) Relationships among stakeholders influencing organisational culture. Developing these themes indicated that an organisational culture is not only a point of arrival, but also a point of departure for future activities. Hence, those charged with organisational culture work must maintain awareness of the influence of a club's history and how it influences dynamic tensions with stakeholders within and outside clubs. It is also critical that cultural practitioners are mindful of players' and staffs' individual journeys, which influence how they self-organise into fluid and temporary subgroups. The findings can sharpen our understanding of working with culture in elite football by emphasising other sources of culture besides leaders' attempts at controlling or steering it in their preferred way. Using the findings provided in this study can help practitioners recognise organisational tensions or slippage towards cultural problems before they lead to traumatic organisational crises.
