Unperceived, the impact of information gap design plateware on food waste.

Curiosity is a powerful motivator of behaviour. Although there have been some studies pertaining to the application of curiosity in the realm of food, research examining the potential to influence consumer food waste behaviour through the induction of curiosity is lacking. This study conducted two onsite dining experiments to explore the role and mechanism of curiosity in reducing food waste in a real dining environment by utilising an information gap design in tableware to induce participants' curiosity. Experiment 1 investigated the differences in food waste between participants using bowls with an information gap design and those using bowls with no information gap (blank bowls). Experiment 2 further controlled for other variables that could potentially influence the outcomes between bowls with and without information gaps; the latter displayed complete text externally. The results of both experiments consistently demonstrated a significant reduction in participants' food waste when utilising utensils with an information gap design. Moreover, we conducted an exploratory analysis combining these two experiments to examine the mediating mechanisms involved. Furthermore, the exploratory analysis suggested the mediating mechanism of curiosity elicited by the information gap design, ultimately leading to a decrease in food waste. This study presents a potential avenue for a simple and innovative approach for mitigating food waste.

Unveiling the Paradox of Selflessness: Exploring Perceptions of Hypocrisy and Priority Outgroup in Intergroup Moral Dilemmas.

Purpose: This study examines the impact of prioritizing the out-group in intergroup moral dilemmas. The research aims to achieve three primary objectives: 1) investigating the relationship between out-group prioritization and perceptions of hypocrisy, 2) exploring the influence of perceived hypocrisy and negative emotions on moral judgments, and 3) uncovering the underlying reasons for perceiving outgroup prioritization as hypocritical. Methods: Experiments 1, 2 and 3 involved presenting Chinese participants with out-group rescuers and in-group rescuers and asking them to rate the two on three dimensions: level of hypocrisy, level of morality, and negative emotions toward the rescuers. In Experiment 3, the degree of similarity between participants and rescuers was manipulated to control for the level at which participants projected their own intrinsic motivations (ie, self-interest) onto the rescuers. Results: Experiments 1 and 2 jointly showed that participants perceived the out-group rescuer as more hypocritical and immoral compared to the in-group rescuer, and that participants had stronger negative emotions toward the out-group rescuer. Mediation analysis also demonstrated that the perception of hypocrisy and negative emotions largely mediated the relationship between the different rescuers and participants' evaluation of the rescuers' morality. In Experiment 3, participants gave higher hypocrisy ratings to high projection out-group rescuers compared to low projection out-group rescuers. Conclusion: In intergroup dilemmas, choosing to sacrifice the in-group to rescue the outgroup is perceived as more hypocritical, immoral, and objectionable. Perceived hypocrisy arises from an incongruity between individuals' subjective judgments of the rescuers' self-interest motives and the altruistic choice made by the rescuers to rescue the out-group.

The Effect of Beautification Strategies on Mating Popularity Judged by Men from the People's Republic of China.

Contemporary women frequently employ beautification strategies. The impact of such strategies, such as plastic surgery, on mating popularity in different mate contexts remains unclear. To investigate this issue, the current study conducted two experiments. In Experiment 1, beautification strategies were manipulated using three images of the same female with different conditions (natural, makeup, and plastic surgery). The results indicated that when the beautification strategies were not informed, surgical-enhanced and makeup targets were perceived as significantly more attractive, loyal, and popular among potential mates than natural targets. However, when participants were informed of the beautification strategies, both natural and makeup targets showed a significant increase in perceived loyalty and mating popularity. In contrast, surgically enhanced targets saw a reduction in these dimensions. Experiment 2 aimed to reduce the confounding effect of facial attractiveness by using vignettes. The results indicated that the mating popularity of natural targets was significantly higher than that of makeup or surgically enhanced targets, with surgically enhanced targets being the least popular. Moreover, the results revealed the mediating role of perceived loyalty in the impact of beautification strategies on long-term mating popularity. This study sheds light on the potential stigmatization and negative bias toward beautification strategies in the mating market. Additionally, it provides guidance for women who intend to enhance their mate popularity through plastic surgery.

Girls Tolerate Girls, men condemn men: Gender differences in the impact of beautification strategies on trustworthiness and morality evaluation.

It's not just women who aspire to enhance their appearance; it's a universal human desire. An increasing number of men are gradually embracing beautification strategies as well. The impact of gender on perceptions of strategies users remains uncertain. This study focuses on the role of gender in beautification strategies and their influence on trustworthiness and morality evaluations. It aims to analyze the role played by both the gender of evaluators and the gender of targets, while also comparing the differences between the two most popular beautification strategies, makeup and cosmetic surgery, in shaping trustworthiness and morality evaluations. The results revealed male participants demonstrated a stronger negative bias towards these users, particularly male users. On the other hand, the research revealed that females exhibited greater tolerance when evaluating same-sex makeup users. Conversely, males gave more negative evaluations to same-sex strategies users. Furthermore, the results showed morality and trustworthiness evaluation for beautification targets was predicted by evaluators' acceptance of cosmetic surgery. This study not only contributes to the existing literature on gender differences in beautification strategies but also offers a gender-based perspective to help reduce the stigma associated with these strategies.

The Effect of Moral Behavior on Facial Attractiveness.

Purpose: Evaluating face attractiveness is a core aspect of face perception, which plays an important role in impression formation. A more reliable source of information in impression formation is moral behavior, which forms the primary basis for the comprehensive evaluation of others. Previous studies have found that one can easily form an association when faces and moral behaviors are presented together, which in turn affects facial attractiveness evaluation. However, little is known of the extent to which these learned associations affect facial attractiveness and whether the influence of moral behavior on facial attractiveness was related to facial appearance. Methods: We used the associative learning paradigm and manipulated face presentation duration (Experiment 1 and Experiment 2) and response deadline (Experiment 2) to investigate these issues. Under these conditions, the association information was difficult to be retrieved. Participants learned associations between faces and scenes of moral behavior, and then evaluated facial attractiveness. Results: We found that both moral behavior and facial appearance influence facial attractiveness under conditions where associated information was difficult to retrieve, and their effects increased with the increase of face presentation time. With increasing response deadlines, the effect of moral behavior on facial attractiveness increased. The influence of moral behavior on facial attractiveness was associated with facial appearance. Conclusion: These results suggest that moral behavior continuously affects facial attractiveness. Our findings expand previous research by showing a robust influence of moral behavior on facial attractiveness evaluation, and highlight the important role of moral character in impression formation.

Keeping Morality "on the Straight" and Never "on the Bend": Metaphorical Representations of Moral Concepts in Straightness and Curvature.

The study of moral conceptual metaphors has been an important topic in recent years. In Chinese culture, the concepts of curvature and straightness are given certain semantic contents, in which curvature refers to being sly while straightness refers to having integrity. In the present study, we used the Implicit Association Test (IAT) paradigm (Experiment 1) and the Stroop paradigm (Experiment 2) to investigate whether there are metaphorical representations of curvature and straightness in moral concepts. The results revealed that the mean reaction time in compatible trials (i.e., moral words accompanied by a straight pattern and immoral words accompanied by a curved pattern) was significantly shorter than that in incompatible trials (i.e., moral words accompanied by a curved pattern and immoral words accompanied by a straight pattern). The Stroop paradigm showed that reaction times were significantly reduced when moral words were presented in a straight font, but there was no significant difference between the presentation of immoral words in a straight font and that in a curved font. The results suggest that mental representations of moral concepts are associated with straightness and curvature in Chinese culture.

Emotion concept in perception of facial expressions: Effects of emotion-label words and emotion-laden words.

Emotion perception, the ability to detect and categorize the emotions of others, is an important component of social competence. The basic emotion theory and constructed emotion theory remain controversial over the role of emotional semantic information in the processing of facial expressions. In the present study, in order to explore the mechanism of emotional semantic information in different processing stages of facial expressions, we used the ERPs to investigate the effects of emotion-label words (e.g., happy, disgusted) and emotion-laden words (e.g., flower, maggot) on the perception of happy and disgusted faces. The results showed that disgusted faces were more susceptible to emotion words, and there were differences between word types and consistency conditions in the N170 component. More importantly, disgusted faces showed a significant N400 effect in the emotion-label words condition, that is, the amplitude in the emotion inconsistent condition was negative compared with that in the emotion consistent condition. The processing of happy faces was not significantly affected by the emotional information of words, and no significant effects related to consistency or to word types were found. These results found that disgusted faces exhibited emotional semantic conflict in the inconsistent emotion-label words condition, suggesting that emotion words moderated the perception of disgusted faces, supporting the hypothesis that emotional semantic information influenced the perception of facial expressions.

Morality is Supreme: The Roles of Morality, Fairness and Group Identity in the Ultimatum Paradigm.

Purpose: A large number of decision-making need to be carried out in the context of social interactions. Previous studies have demonstrated the impact of fairness perception, moral judgment, and group identity on decision-making. However, there is no clear conclusion as to how the effect of these factors existing simultaneously on decision-making and the extent to which these factors play a role. Methods: We manipulated the moral quality of proposers to explore the issue of whether morality has an impact on fairness perception and manipulated the moral quality of proposer and responder simultaneously forming group identity to explore whether group identity has an impact on the effect of morality on fairness in decision-making. Results: Participants displayed a higher acceptance rates for positive moral proposers than the negative moral proposers regardless of the fairness of the allocation of money (Experiment 1) and group identity (Experiment 2). However, the effect of group identity was working, though it partially supported the In-group Preference (Experiment 1 and Experiment 2 combined analysis). We hold that the group identity was influenced by morality. Conclusion: When making an economic decision, morality has the supreme influence on individuals.

The Voice of Morality: The Two-Way Relationship Between the Beauty of Voice and Moral Goodness.

BACKGROUND: Morality is a point of great concern to us in our social interactions. We also assess people's morality based on a variety of external factors. Research has found that the beauty of faces can influence people's moral assessments, and that moral assessments can in turn influence our judgments about the beauty of faces. In real life, the voice is a very important communication mediu. People can gain knowledge of individuals through their voices. However, the relationship between voice beauty and moral goodness has never been investigated. OBJECTIVES: So, the present study investigated the two-way relationship between voice beauty and moral goodness traits during impression formation. METHOD: We collected empirical data from 32 college students in China followed the impression formation paradigm in Experiment 1 and collected empirical data from 32 college students in China followed moral priming paradigm. RESULTS: The results of Experiment 1 showed that high attractive voices were more likely to be judged to have higher moral goodness levels. Conversely, the results of Experiment 2 showed that the moral priming condition revealed a higher score for the voice than the immoral condition. The results showed that the bidirectional validation of voice beauty-moral goodness was significant, that is, participants tend to rate high attractive voices with higher moral goodness levels, and rate moral people's voices with higher beauty. CONCLUSION: Based on these results, we found a two-way relationship between the beauty of voice and morality, and once again demonstrated the role of voice in message transmission.

Ugly food, not eat: the eating intention of emotional eater for different esthetic food.

BACKGROUND: Emotional eaters eat to relieve their emotions. However, food also contains esthetic information. People generally perceive ugly food as unhealthy and unpalatable. Does the esthetic information of food influence an emotional eater's desire for food in a negative emotional state? In particular, do they have the same lower eating intentions for low esthetic food as non-emotional eaters? OBJECTIVE/DESIGN/MEASURES: Based on these questions, the present study examined whether the esthetic value of food influences emotional eaters' desires for food. The experiment used a 2 (eating type: emotional eating vs. non-emotional eating) × 2 (food style: high esthetic vs. low esthetic) mixed experimental design. We measured the emotional and non-emotional eaters' eating intentions for different esthetic foods when experiencing negative emotions. RESULTS: The results showed that emotional eaters have higher intention to eat high esthetic foods. However, they did not have a high eating intention for all foods, and their eating intention did not differ from that of non-emotional eaters when faced with low esthetic food. CONCLUSION: In conclusion, food esthetic value can affect individual eating intentions. Even for emotional eaters who are in a negative mood, they also did not have a higher eating intention for low esthetic food compared with no-emotional eater. LEVEL OF EVIDENCE: Level II: controlled trial without randomization.

Solid or Liquid Food-The Intention to Eat Different Foods under Negative Emotions.

Food can relieve an individual's emotions, especially for emotional eaters. For instance, chewing alleviates negative emotions. Solid and liquid foods comprise a huge part of our daily lives, and the chewiness of solid foods is always high. Here, we explored whether people, especially emotional eaters, have higher eating intentions to eat highly chewy foods while experiencing negative emotions by comparing their eating intentions toward solid and liquid foods. To this end, we conducted a survey of 147 participants using a questionnaire (Experiment 1) to understand their eating intention toward five types of food (purple potato, maize, black soya bean, mango, and soybean; each food group contained a solid food and a liquid food) while experiencing negative emotions. The results showed that individuals exhibited higher eating intention toward solid food compared with liquid food while experiencing negative emotions. In Experiment 2, we selected 85 and 65 high-emotional and low-emotional eaters, respectively, and further explored their preference for solid foods. The results showed that individuals with high levels of emotional eating exhibited higher intentions toward solid food while experiencing negative emotions compared with those with low levels of emotional eating. In conclusion, this study proved that individuals' higher eating intentions toward highly chewable food were pronounced among individuals with high levels of emotional eating under negative emotion conditions.

Does a beautiful environment make food better - The effect of environmental aesthetics on food perception and eating intention.

Generally, people prefer to dine in beautiful environments. Previous studies have reported that environmental factors affect an individual's perception of food; however, little is known about the effect of environmental aesthetics on food perception. In Experiment 1, we used photographs of restaurant (1a) or non-restaurant (1b) environments with high or low aesthetic value, paired with images of foods, and participants were asked to rate the visual, olfactory, and gustatory aesthetic value of the food. Results showed significantly higher ratings for food perception in all three sensory modalities in the high aesthetic value environment, together with positive emotion and the desire to eat, compared with the low aesthetic environment. Experiment 2 extended the study to two real-world environments (one high and one low aesthetic value) and actual food consumption. The results also found higher aesthetic ratings in the olfactory and gustatory systems and greater desire to eat again in an environment with high aesthetic value than in an environment with low aesthetic value. This research also explored the mediating role of emotion in the relationship between environmental aesthetics and food perception and found a significant mediating relationship. In conclusion, environmental aesthetics play an important role in food perception, and these findings provide insights into increasing positive food perception in daily life.

Tasting More Than Just Food: Effect of Aesthetic Appeal of Plate Patterns on Food Perception.

Interest has been growing in the role of subjective aesthetics in the field of food. This study explored the mechanisms by which the aesthetic appeal of plate patterns influences consumers' perceptions of food. Three experiments were conducted to compare whether different levels of beauty and types of plate pattern aesthetics (classical versus expressive) affected the perceptions of tastiness and healthiness of the food offered. Experiment 1 was carried out with 30 participants, and the results showed that participants perceived the food presented on more beautiful plates as tastier and healthier than the food on less beautiful plates. Experiment 2 was carried out with 128 participants; the results showed that, for expressively aesthetic plates, the participants experienced more positive emotions for very beautiful plates and more negative emotions for less beautiful plates. However, for classical aesthetic plates, participants' emotions were not affected by the beauty of the plate. Experiment 3 was carried out with 149 participants, and the results showed that, for classically aesthetic plates, participants perceived the food placed in the middle to be tastier than food placed at the edge; however, for expressively aesthetic plates, food placement did not affect participants' perceptions of food. These results demonstrate the importance of the subjective beauty of plate patterns in influencing consumers' food perceptions, although this influence varies depending on the type of aesthetic design of the plate pattern.

The Role of Understanding on Architectural Beauty: Evidence From the Impact of Semantic Description on the Aesthetic Evaluation of Architecture.

There is evidence that greater aesthetic experience can be linked to artworks when their corresponding meanings can be successfully inferred and understood. Modern cultural-expo architecture can be considered a form of artistic creation and design, and the corresponding design philosophy may be derived from representational objects or abstract social meanings. The present study investigates whether cultural-expo architecture with an easy-to-understand architectural appearance design is perceived as more beautiful and how architectural photographs and different types of descriptions of architectural appearance designs interact and produce higher aesthetic evaluations. The results showed an obvious aesthetic preference for cultural-expo architecture with an easy-to-understand architectural appearance design (Experiment 1). Moreover, we found that the aesthetic rating score of architectural photographs accompanied by an abstract description was significantly higher than that of those accompanied by a representational description only under the difficult-to-understand design condition (Experiment 2). The results indicated that people preferred cultural-expo architecture with an easy-to-understand architectural appearance design due to a greater understanding of the design, providing further evidence that abstract descriptions can provide supplementary information and explanation to enhance the sense of beauty of abstract cultural-expo architecture.

The impact of action observation and motor imagery on the aesthetic preference of Chinese calligraphy.

The creation of artwork requires motor activity. However, few empirical studies have directly explored the relationship between the experience of an artist's action and aesthetic experience. This study aimed to examine the effect of observing and imagery of the artist's action on the participants' aesthetic preferences. In Experiment 1 and 2, we took hard-pen and brush-pen Chinese calligraphy images as the stimulus, respectively, to explore the influence of action observation on the aesthetic preference by manipulating the artists' actions. The results of both Experiment 1 and 2 show that when participants observed the artists' actions, they tended to report a higher preference for calligraphy images compared with the control condition. In Experiments 3 and 4, we used instructions to manipulate the motor imagery tasks and investigated the effect of imaging the artist's action on the participants' aesthetic preferences. The results showed that both kinesthetic imagery and visual imagery increased the participants' preference. In general, our study shows that both action observation and motor imagery contribute to participants' aesthetic preferences. The results are discussed in terms of how artists' actions possibly influence the aesthetic preference of Chinese calligraphy.

Spacious Environments Make Us Tolerant-The Role of Emotion and Metaphor.

The physical environment plays an important role in moral cognition. Previous research has demonstrated that the physical environment affects individual moral judgment. Investigators have argued that the environment influences moral judgment through emotion and cognition, such as during metaphor processing. Following the intensification of urbanization and increases in population size, the phenomenon of a narrow environment has become more common. However, the relation between environmental spaciousness and moral judgment has not been thoroughly examined. We examined the effect of environmental spaciousness (spaciousness vs. narrowness) on moral judgments in Experiment 1 and Experiment 2. Results showed that participants report a higher rating score of moral judgment in more spacious environments compared with narrow environments. We further explored the roles of emotion and metaphor in the relation between environmental spaciousness and moral judgments. We found support for a partial mediation effect of emotion in the relationship between environmental spaciousness and moral judgment. The results also supported an association between the concept of spaciousness and tolerant cognition. Spacious environments may elicit positive emotions and more tolerant cognition, which in turn influences moral judgment. These results provide new evidence for the influence of the environment on moral judgments, and more attention may be warranted to incorporate this relationship in environmental design.

The Impact of Motor Imageries on Aesthetic Judgment of Chinese Calligraphy: An fMRI Study.

Previous behavioral studies on aesthetics demonstrated that there was a close association between perceived action and aesthetic appreciation. However, few studies explored whether motor imagery would influence aesthetic experience and its neural substrates. In the current study, Chinese calligraphy was used as the stimuli to explore the relationship between the motor imagery and the aesthetic judgments of a participant using functional magnetic resonance imaging. The imaging results showed that, compared with the baseline, the activation of the brain regions [e.g., anterior cingulate cortex (ACC), putamen, and insula] involved in perceptual processing, cognitive judgments, aesthetic emotional, and reward processing was observed after the participants performed motor imagery tasks. The contrast analyses within aesthetic judgments showed that the kinesthetic imagery significantly activated the middle frontal gyrus, postcentral gyrus, ACC, and thalamus. Generally, these areas were considered to be closely related to positive aesthetic experience and suggested that motor imagery, especially kinesthetic imagery, might be specifically associated with the aesthetic appreciation of Chinese calligraphy.

The effect of aging on facial attractiveness: An empirical and computational investigation.

How does aging affect facial attractiveness? We tested the hypothesis that people find older faces less attractive than younger faces, and furthermore, that these aging effects are modulated by the age and sex of the perceiver and by the specific kind of attractiveness judgment being made. Using empirical and computational network science methods, we confirmed that with increasing age, faces are perceived as less attractive. This effect was less pronounced in judgments made by older than younger and middle-aged perceivers, and more pronounced by men (especially for female faces) than women. Attractive older faces were perceived as elegant more than beautiful or gorgeous. Furthermore, network analyses revealed that older faces were more similar in attractiveness and were segregated from younger faces. These results indicate that perceivers tend to process older faces categorically when making attractiveness judgments. Attractiveness is not a monolithic construct. It varies by age, sex, and the dimensions of attractiveness being judged.

Environmental Aesthetic Value Influences the Intention for Moral Behavior: Changes in Behavioral Moral Judgment.

The environment affects moral behavior. Previous research found that a beautiful environment leads to pro-social behavior, which is related to behavioral intention. However, the effect of environmental aesthetic value on immoral and moral behavior remains unclear. Therefore, in the present study, we explored the effect of environmental aesthetic value on behavioral intention and its possible mechanisms. We conducted four experiments. Experiment 1 adopted the priming paradigm and IAT paradigm to explore the relationship between environmental aesthetic value and behavioral intention. It used photographs of the environment as priming stimuli and scene drawings of behavior as target stimuli. The results showed that participants had a higher intention to engage in moral behavior in an environment with a high aesthetic value, and a lower intention to engage in immoral behavior, compared to in an environment with a low aesthetic value. Similarly, an environment with a low aesthetic value was related to immoral behavior. Experiment 2 further explored the possible mechanism for the above results: changes in moral judgment. The results showed that moral judgment in different environments may lead to different behavioral intentions. The current study extends prior research by demonstrating the effect of environmental aesthetic value on behavioral intention and moral judgment, and good knowledge about the relationship between environmental aesthetic value and moral behavior. In addition, it provides a new hypothesis for the relationship between environment and behavior according to the results of the environment-behavior matching hypothesis, which can provide a new perspective on moral education.

The effect of action observation on aesthetic preference of Chinese calligraphy: An fMRI study.

INTRODUCTION: There is some evidence suggesting that movement perception has an effect on aesthetic experience. However, the neural mechanisms underlying the observation of creators' creative action (the process that calligraphers create calligraphy) remain unclear. METHODS: In this study, participants were scanned with fMRI while performing aesthetic judgments on Chinese calligraphy images with/without action observation. RESULTS: Behavioral results showed that both the work by the expert and novice with action observation were rated significantly higher on aesthetic preference than those without action observation. Imaging results showed that brain regions associated with perceptual, cognitive, and emotional processing were commonly activated by calligraphy images with/without action observation. However, compared with no action observation, aesthetic judgments of calligraphy images with action observation elicited stronger activation in the anterior cingulate cortex and the bilateral insula. Meanwhile, the superior parietal lobe which is associated with relevant inner action imitation, was also activated when observing the creator's action. CONCLUSIONS: Brain activation in the superior parietal lobe, anterior cingulate cortex, and the bilateral insula indicated that observing the creative action of the creators contributed to the aesthetic experience of the observer.