Towards the smart tourism destination: Key factors in information source use on the tourist shopping journey.

This paper aims to contribute to the knowledge on how the Smart Tourism Destination (STD) might enhance the Tourist Shopping Journey (TSJ) through offering information sources that meet visitors' needs and preferences. The CAN (Cognitive-Affective-Normative) model was employed to explore the antecedents of using information sources for purchases made in destinations. The importance of the cognitive variables performance and effort expectancy in the purchasing process are highlighted: tourists are pragmatic when consulting information sources in destinations. This study contributes to the knowledge of the role of information sources in TSJ behaviour, and can help managers in the development of STD strategies and services. It also opens new research lines by considering the TSJ as a hitherto unexamined holistic process.

Influence of relationship networks on the internationalization process: the moderating effect of born global.

For some decades researchers have studied the internationalization strategy of businesses from different perspectives and using various theories. However, the literature on internationalization is fragmented and further studies are needed to analyze holistically and quantitatively how different types of companies develop their internationalization strategies. In this study we intend to analyze holistically how relationship networks affect the internationalization strategies adopted by businesses in the wine sector. We use PLS-SEM and multigroup analysis to analyze the moderating effect that being a born global company can have on the influence of relationship networks in gradually developing an internationalization strategy. The results show that some factors, such as bargaining power, number of distributors, the variety of distribution channels, company prestige, and brand awareness positively influence the gradualness of the internationalization strategies of all companies in the sector, while relationships with clients and national and international competitors have a negative influence on the gradualness of the development of the strategies of businesses characterized as born global.

Person-Organization Commitment: Bonds of Internal Consumer in the Context of Non-profit Organizations.

From an Organizational Behavior perspective, it is important to recognize the links generated between individuals and the organization that encourage a desire for permanence. After more than a half century of research, Organizational Commitment remains one of the open questions in the Psychology of Organizations. It is considered an essential factor for explaining individual behavior in the organization such as satisfaction, turnover intention, or loyalty. In this paper, we analyze different contributions regarding the nature of the bond between the individual and the organization. Taking into account the peculiarities of Non-profit Organizations, we present different interpretation for later validation, comparing results from the Confirmatory Factor Analysis of the four models obtained using exploratory factor analysis, both conducted on a sample of 235 members of Non-profit Organizations.

Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention.

The advance of the Internet and new technologies over the last decade has transformed the retailing panorama. More and more channels are emerging, causing consumers to change their habits and shopping behavior. An omnichannel strategy is a form of retailing that, by enabling real interaction, allows customers to shop across channels anywhere and at any time, thereby providing them with a unique, complete, and seamless shopping experience that breaks down the barriers between channels. This paper aims to identify the factors that influence omnichannel consumers' behavior through their acceptance of and intention to use new technologies during the shopping process. To this end, an original model was developed to explain omnichannel shopping behavior based on the variables used in the UTAUT2 model and two additional factors: personal innovativeness and perceived security. The model was tested with a sample of 628 Spanish customers of the store Zara who had used at least two channels during their most recent shopping journey. The results indicate that the key determinants of purchase intention in an omnichannel context are, in order of importance: personal innovativeness, effort expectancy, and performance expectancy. The theoretical and managerial implications are discussed.