The Role of Understanding on Architectural Beauty: Evidence From the Impact of Semantic Description on the Aesthetic Evaluation of Architecture.

There is evidence that greater aesthetic experience can be linked to artworks when their corresponding meanings can be successfully inferred and understood. Modern cultural-expo architecture can be considered a form of artistic creation and design, and the corresponding design philosophy may be derived from representational objects or abstract social meanings. The present study investigates whether cultural-expo architecture with an easy-to-understand architectural appearance design is perceived as more beautiful and how architectural photographs and different types of descriptions of architectural appearance designs interact and produce higher aesthetic evaluations. The results showed an obvious aesthetic preference for cultural-expo architecture with an easy-to-understand architectural appearance design (Experiment 1). Moreover, we found that the aesthetic rating score of architectural photographs accompanied by an abstract description was significantly higher than that of those accompanied by a representational description only under the difficult-to-understand design condition (Experiment 2). The results indicated that people preferred cultural-expo architecture with an easy-to-understand architectural appearance design due to a greater understanding of the design, providing further evidence that abstract descriptions can provide supplementary information and explanation to enhance the sense of beauty of abstract cultural-expo architecture.

Neural correlates of appreciating natural landscape and landscape garden: Evidence from an fMRI study.

INTRODUCTION: Rambling natural landscapes or landscape gardens may invoke positive emotions. However, the manner in which people experience landscape gardens and the cortical differences in the appreciation of the naturalness and artificiality of landscapes remain unknown. METHODS: This study scanned participants with functional magnetic resonance imaging while they viewed photographs of natural landscapes and landscape gardens and performed scene type judgment task. RESULTS: As predicted, we identified brain regions that were associated with perceptual process, cognitive process, and rewarding experience when appreciating natural landscapes and landscape gardens without color preference. Meanwhile, the contrast between the appreciation of landscape gardens and natural landscapes was characterized by stronger activations of the inferior occipital lobe, the left superior parietal lobule (SPL), the right fusiform gyrus, the right cuneus, and the right hippocampus. CONCLUSIONS: Responses in these regions indicate that the appreciation of landscape gardens and natural landscapes relies on common cortical regions, and suggest the possibility that the inferior occipital lobe, the SPL, the fusiform gyrus, and the cuneus may be specifically associated with the appreciation of landscape gardens.

Attentional Bias to Beauty with Evolutionary Benefits: Evidence from Aesthetic Appraisal of Landscape Architecture.

Substantial evidence suggests that beauty is associated with the survival and reproduction of organisms. Landscape architecture is composed of a series of natural elements that have significant evolutionary implications. The present study used one pilot material ratings and three experiments to examine the mechanisms of aesthetic appraisals of landscape architecture. The results confirmed that landscape architecture elicited a sense of beauty and captured visual attention more easily than other types of architecture during explicit aesthetic rating task (Experiment 1) and implicit aesthetic perception task (dot-probe paradigm, Experiment 2). Furthermore, the spatial cueing paradigm revealed that response latencies were significantly faster for landscape architecture than non-landscape architecture on valid trials, but there was no significant difference in this contrast on invalid trials at 150-ms stimulus onset asynchrony (SOA, Experiment 3a). At 500-ms SOA (Experiment 3b), participants responded significantly faster for landscape architecture on valid trials, but reacted significantly slower for landscape architecture on invalid trials. The findings indicated that the beauty of landscape architecture can be perceived implicitly, and only faster orienting of attention, but not delayed disengagement of attention was generated at early stages of the processing of landscape architecture. However, the attentional bias at later stages of attentional processes may be resulted from both faster orienting of attention and delayed disengagement of attention from landscape architecture photographs.

The embodiment of beauty: Evidence from viewing Chinese concrete words and pictographs.

How is beauty embodied? According to the viewpoint of embodied cognition, the aesthetic processing of words or pictographs has roots in their referential archetypes. Four experiments tested whether the beauty of referential archetypes was routinely activated during the explicit and implicit aesthetic evaluations of the font structures of concrete Chinese words and pictographs in congruent or incongruent font colour. Results showed font structures of simplified Chinese words and pictographs were judged to be more beautiful when they referred to beautiful archetypes; and this pattern was reversed when they referred to ugly archetypes. Moreover, judgement was facilitated when font colour was congruent for Chinese words and pictographs referred to beautiful archetypes. For those referred to ugly archetypes, judgement was inhibited in congruent font colour but facilitated in incongruent font colour, suggesting aesthetic perceptions of the font structures of Chinese words and pictographs were derived from their referential natural objects. The spontaneous generation hypothesis of beauty is proposed to account for these findings.

Neural substrates of embodied natural beauty and social endowed beauty: An fMRI study.

What are the neural mechanisms underlying beauty based on objective parameters and beauty based on subjective social construction? This study scanned participants with fMRI while they performed aesthetic judgments on concrete pictographs and abstract oracle bone scripts. Behavioral results showed both pictographs and oracle bone scripts were judged to be more beautiful when they referred to beautiful objects and positive social meanings, respectively. Imaging results revealed regions associated with perceptual, cognitive, emotional and reward processing were commonly activated both in beautiful judgments of pictographs and oracle bone scripts. Moreover, stronger activations of orbitofrontal cortex (OFC) and motor-related areas were found in beautiful judgments of pictographs, whereas beautiful judgments of oracle bone scripts were associated with putamen activity, implying stronger aesthetic experience and embodied approaching for beauty were elicited by the pictographs. In contrast, only visual processing areas were activated in the judgments of ugly pictographs and negative oracle bone scripts. Results provide evidence that the sense of beauty is triggered by two processes: one based on the objective parameters of stimuli (embodied natural beauty) and the other based on the subjective social construction (social endowed beauty).

Neural correlates for aesthetic appraisal of pictograph and its referent: An fMRI study.

As one kind of language symbols, pictograph has a graphical structure based on its referential object. Are the aesthetic qualities of these referential objects reflected in the cognitive and neural processing of the font structure of pictographs? In this present study, participants performed aesthetic judgments on both pictographs and their referential object images whilst acquiring fMRI data. Square luminance judgment was served as baseline to control for activity in motor brain regions associated with the key responses. Behavioral results showed both font structures of pictographs and their corresponding object images which refer to beautiful objects were rated significantly higher on beauty than those refer to ugly objects. Functional MRI revealed regions of occipital lobe, frontal lobe and inferior orbitofrontal cortex (OFC) that were commonly activated for pictographs and object images referring to beautiful objects in the direct contrasts between beautiful judgment and luminance judgment. Moreover, only the aesthetic judgments of beauty for the pictographs but not the object images elicited activation of motor areas, which implied relevant embodied experience was elicited during the aesthetic perception of novel pictographs. In contrast, activities associated with pictographs referring to ugly objects were limited to visual processing regions of the bilateral inferior occipital gyri, which could be due to the intentions of avoiding ugly or aversive stimulus. In addition, object images were associated with broader recruitment in cortical areas than pictographs, likely due to the increased visual processing demands for the more visually complex object images. These findings indicate that aesthetic perceptions for the font structures of pictographs were derived from their referential objects, which could arouse a similar sense of beauty supported by common neural mechanisms with other aesthetic objects.