RESUMO
BACKGROUND: The purposes of this study were to explore the factors influencing physicians' intention of adopting telemedicine and to conduct a multigroup analysis comparing the perceptions about telemedicine adoption between experienced and inexperienced physicians. Based on the Theory of Planned Behavior, we conducted a cross-sectional survey to collect data from 15 hospitals in Taiwan. MATERIALS AND METHODS: In total, 106 valid questionnaires were returned. We used structural equation modeling to analyze the collected data. RESULTS: Attitude (AT), subjective norm (SN), and perceived behavioral control (PBC) were found to be positively related to behavioral intention (BI) for combined data. Moreover, the relationships between ATâBI, SNâBI, and PBCâBI varied significantly between experienced and inexperienced physicians. Experienced physicians held stronger beliefs about the relationship between ATâBI than inexperienced physicians. CONCLUSIONS: According to the results, our study suggests that differing strategies for experienced and inexperienced physicians must be formulated to substantially boost the adoption of telemedicine technology.