Enhancing Personalized Ads Using Interest Category Classification of SNS Users Based on Deep Neural Networks.

The classification and recommendation system for identifying social networking site (SNS) users' interests plays a critical role in various industries, particularly advertising. Personalized advertisements help brands stand out from the clutter of online advertisements while enhancing relevance to consumers to generate favorable responses. Although most user interest classification studies have focused on textual data, the combined analysis of images and texts on user-generated posts can more precisely predict a consumer's interests. Therefore, this research classifies SNS users' interests by utilizing both texts and images. Consumers' interests were defined using the Curlie directory, and various convolutional neural network (CNN)-based models and recurrent neural network (RNN)-based models were tested for our user interest classification system. In our hybrid neural network (NN) model, CNN-based classification models were used to classify images from users' SNS postings while RNN-based classification models were used to classify textual data. The results of our extensive experiments show that the classification of users' interests performed best when using texts and images together, at 96.55%, versus texts only, 41.38%, or images only, 93.1%. Our proposed system provides insights into personalized SNS advertising research and informs marketers on making (1) interest-based recommendations, (2) ranked-order recommendations, and (3) real-time recommendations.

Driver Identification System Using Normalized Electrocardiogram Based on Adaptive Threshold Filter for Intelligent Vehicles.

Driver-centered infotainment and telematics services are provided for intelligent vehicles that improve driver convenience. Driver-centered services are performed after identification, and a biometrics system using bio-signals is applied. The electrocardiogram (ECG) signal acquired in the driving environment needs to be normalized because the intensity of noise is strong because the driver's motion artifact is included. Existing time, frequency, and phase normalization methods have a problem of distorting P, QRS Complexes, and T waves, which are morphological features of an ECG, or normalizing to signals containing noise. In this paper, we propose an adaptive threshold filter-based driver identification system to solve the problem of distortion of the ECG morphological features when normalized and the motion artifact noise of the ECG that causes the identification performance deterioration in the driving environment. The experimental results show that the proposed method improved the average similarity compared to the results without normalization. The identification performance was also improved compared to the results before normalization.