Modulation of facial muscle responses by another person's presence and affiliative touch during affective image viewing.

Stimulating CT-afferents by forearm caresses produces the subjective experience of pleasantness in the receiver and modulates subjective evaluations of viewed affective images. Receiving touch from another person includes the social element of another person's presence, which has been found to influence affective image evaluations without involving touch. The current study investigated whether these modulations translate to facial muscle responses associated with positive and negative affect across touch-involving and mere presence conditions. Female participants (N = 40, M(age) = 22.4, SD = 5.3) watched affective images (neutral, positive, negative) while facial electromyography was recorded (sites: zygomaticus, corrugator). Results from ANOVAs showed that providing touch to another person or oneself modulated zygomaticus site responses when viewing positive images. Providing CT-afferent stimulating touch (i.e., forearm caresses) to another person or oneself dampened the positive affective facial muscle response to positive affective images. Providing touch to another person generally increased corrugator facial muscle activity related to negative affect. Receiving touch did not modulate affective facial muscle responses during the viewing of affective images but may have effects on later cognitive processes. Together, previously reported social and touch modulations of subjective evaluations of affective images do not translate to facial muscle responses during affective image viewing, which were differentially modulated.

Evaluations of affective stimuli modulated by another person's presence and affiliative touch.

Affiliative touch carries affective meaning and affects the receiver. Although research demonstrates that receiving touch modulates the neural processing of emotions, its effects on evaluations of affective stimuli remain unexplored. The current research examined the effects of affiliative touch on the evaluation of affective images across 3 studies and aimed to disentangle the effect of another person's mere presence from the addition of affiliative touch. Participants thus underwent experimental conditions of social manipulation (presence, alone) and touch manipulations (receiving, self-providing, providing to experimenter) while viewing affective images (negative, neutral, and positive valence) and evaluated their valence. Study 1 included hand-squeezing (N = 39), and Study 2 included forearm-stroking (N = 40) in a within-subjects design. Study 3 included hand-squeezing (N = 109) in a between-subjects design. Across both studies, the results suggested that the receiving condition decreased the negativity of negative images, and the providing condition reduced the positivity of positive images. Furthermore, the other presence condition increased the positivity of positive images compared with the alone condition in Study 1 and to the receiving condition in Study 2. Hand-squeezing and forearm-stroking had differential effects on affective image evaluations depending on the image valence and who provided the touch. Overall, receiving touch seems to attenuate negative evaluations in negative contexts and the presence of others amplifies positive evaluations in positive situations. Discussion highlights the importance of affiliative touch within social interactions. (PsycInfo Database Record (c) 2021 APA, all rights reserved).