Distinct neurocognitive pathways underlying creativity: An integrative approach.

By examining the shared neuro-cognitive correlates of curiosity and creativity, we better understand the brain basis of creativity. However, by only examining shared components, important neuro-cognitive correlates are overlooked. Here, we argue that any comprehensive brain model of creativity should consider multiple cognitive processes and, alongside the interplay between brain networks, also the neurochemistry and neural oscillations that underly creativity.

Engaging in Creativity Broadens Attentional Scope.

Previous studies have shown that creativity is enhanced by a broad attentional scope, defined as an ability to utilize peripheral stimuli and process information globally. We propose that the reverse relationship also holds, and that breadth of attention also is a consequence of engaging in a creative activity. In Study 1, participants showed increased breadth of attention in a visual scanning task after performing a divergent thinking task as opposed to an analytic thinking task. In Study 2, participants recognized peripheral stimuli displayed during the task better after performing a divergent thinking task as compared to an analytic task, whereas recognition performance of participants performing a task that involves a mix of divergent and analytic thinking (the Remote Associates Test) fell in between. Additionally, in Study 2 (but not in Study 1), breadth of attention was positively correlated with performance in a divergent thinking task, but not with performance in an analytic thinking task. Our findings suggest that the adjustment of the cognitive system to task demands manifests at a very basic, perceptual level, through changes in the breadth of visual attention. This paper contributes a new, motivational perspective on attentional breadth and discusses it as a result of adjusting cognitive processing to the task requirements, which contributes to effective self-regulation.

Linking Self-Construal to Creativity: The Role of Approach Motivation and Cognitive Flexibility.

While some evidence has linked the way individuals define themselves in relation to others (independent versus interdependent self-construal) to creativity, little is known about the underlying mechanism in explaining why and how self-construal influences creativity. Integrating approach-avoidance motivation theory and the dual pathway to creativity model, this research focuses on the motivational and cognitive mechanisms that transfer the effects of self-construal on creativity. Specifically, we expect that independent self-construal is a driver of creativity because it facilitates individuals' approach motivation, which in turn increases flexible information processing. To test the three-stage mediation model, one experiment and one survey study were conducted. In Study 1, in a sample of 231 Dutch students, self-construal was manipulated by a story-writing task; approach-avoidance motivation, cognitive flexibility, and creativity were measured. In Study 2, self-construal, approach (and avoidance) motivation, cognitive flexibility, and creativity were all measured in a second sample of Dutch students (N = 146). The results of two studies supported the three-stage mediation model, showing that approach motivation and cognitive flexibility together mediated the effects of self-construal on creativity. Limitations and implications for future research are discussed.

Self-Evaluative and Other-Directed Emotional and Behavioral Responses to Gossip About the Self.

Gossip, or informal talk about others who are not present, is omnipresent in daily interactions. As such, people who are targeted are likely to hear some gossip about themselves, which may have profound implications for their well-being. We investigated the emotions and behavioral intentions of people who hear performance-related gossip about themselves. Based on the affective events theory, we predicted that gossip incidents have strong emotional consequences for their targets and that these emotional responses trigger different behaviors. Two scenario studies (N 1 = 226, M age = 21.76; N 2 = 204, M age = 34.11) and a critical incident study (N = 240, M age = 37.04) compared targets' responses to positive and negative gossip. Whereas, targets of positive gossip experienced positive self-conscious emotions (e.g., pride), targets of negative gossip experienced negative self-conscious emotions (e.g., guilt), especially when they had low core self-evaluations. In turn, these negative self-conscious emotions predicted repair intentions. Positive gossip also led to positive other-directed emotions (e.g., liking), which predicted intentions to affiliate with the gossiper. Negative gossip, however, also generated other-directed negative emotions (e.g., anger), especially for targets with high reputational concerns, which in turn predicted retaliation intentions against the gossiper. This pattern of emotional reactions to self-relevant gossip was found to be unique and different from emotional reactions to self-relevant feedback. These results show that gossip has self-evaluative and other-directed emotional consequences, which predict how people intend to behaviorally react after hearing gossip about themselves.

Mad genius revisited: Vulnerability to psychopathology, biobehavioral approach-avoidance, and creativity.

Although many believe that creativity associates with a vulnerability to psychopathology, research findings are inconsistent. Here we address this possible linkage between risk of psychopathology and creativity in nonclinical samples. We propose that propensity for specific psychopathologies can be linked to basic motivational approach and avoidance systems, and that approach and avoidance motivation differentially influences creativity. Based on this reasoning, we predict that propensity for approach-based psychopathologies (e.g., positive schizotypy and risk of bipolar disorder) associates with increased creativity, whereas propensity for avoidance-based psychopathologies (e.g., anxiety, negative schizotypy, and depressive mood) associates with reduced creativity. Previous meta-analyses resonate with this proposition and showed small positive relations between positive schizotypy and creativity and small negative relations between negative schizotypy and creativity and between anxiety and creativity. To this we add new meta-analytic findings showing that risk of bipolar disorder (e.g., hypomania, mania) positively associates with creativity (k = 28, r = .224), whereas depressive mood negatively associates (albeit weakly) with creativity (k = 39, r = -.064). Our theoretical framework, along with the meta-analytic results, indicates when and why specific psychopathologies, and their inclinations, associate with increased or, instead, reduced creativity. (PsycINFO Database Record

Differentiated selves help only when identification is strong and tasks are complex.

Whereas differentiation is overestimated - it more often hurts than helps group performance - identification is underestimated. A more viable perspective sees identification and cooperative motivation as the sine qua non of group functioning, with differentiation helping in a relatively narrow set of cognitively complex tasks that require creativity and deep and deliberate information processing by individual members.

Tell me the gossip: the self-evaluative function of receiving gossip about others.

We investigate the self-evaluative function of competence-related gossip for individuals who receive it. Using the Self-Concept Enhancing Tactician (SCENT) model, we propose that individuals use evaluative information about others (i.e., gossip) to improve, promote, and protect themselves. Results of a critical incident study and an experimental study showed that positive gossip had higher self-improvement value than negative gossip, whereas negative gossip had higher self-promotion value and raised higher self-protection concerns than positive gossip. Self-promotion mediated the relationship between gossip valence and pride, while self-protection mediated the relationship between gossip valence and fear, although the latter mediated relationship emerged for receivers with mastery goals rather than performance goals. These results suggest that gossip serves self-evaluative functions for gossip receivers and triggers self-conscious emotions.

Leaving a legacy neutralizes negative effects of death anxiety on creativity.

Mortality salience (MS) can lead to a paralyzing terror, and to cope with this, people strive for literal or symbolic immortality. As MS leads to conformity and narrow-mindedness, we predicted that MS would lead to lower creativity, unless creativity itself could lead to leaving a legacy and thus symbolic immortality. We show that this pattern holds (Experiment 1), but only when creativity is socially valued (Experiment 2). Finally, especially individualistic people are more creative under MS when they can leave a legacy than when they cannot, and high originality predicts subsequent accessibility of death thoughts (Experiment 3). Implications are discussed.

Time pressure undermines performance more under avoidance than approach motivation.

Four experiments were designed to test the hypothesis that performance is particularly undermined by time pressure when people are avoidance motivated. The results supported this hypothesis across three different types of tasks, including those well suited and those ill suited to the type of information processing evoked by avoidance motivation. We did not find evidence that stress-related emotions were responsible for the observed effect. Avoidance motivation is certainly necessary and valuable in the self-regulation of everyday behavior. However, our results suggest that given its nature and implications, it seems best that avoidance motivation is avoided in situations that involve (time) pressure.

Necessity is the mother of invention: avoidance motivation stimulates creativity through cognitive effort.

Compared with approach motivation, avoidance motivation has often been related to reduced creativity because it evokes a relatively inflexible processing style. This finding seems inconsistent with the dual pathway to creativity model, which poses that both flexible and persistent processing styles can result in creative output. Reconciling these inconsistencies, the authors hypothesized that avoidance-motivated individuals are not unable to be creative, but they have to compensate for their inflexible processing style by effortful and controlled processing. Results of 5 experiments revealed that when individuals are avoidance motivated, they can be as creative as when they are approach motivated, but only when creativity is functional for goal achievement, motivating them to exert the extra effort (Experiments 1-4). The authors found that approach motivation was associated with cognitive flexibility and avoidance motivation with cognitive persistence (Experiment 1), that creative tasks are perceived to be more difficult by avoidance- than by approach-motivated individuals, and that avoidance-motivated individuals felt more depleted after creative performance (Experiment 2a, 2b, and 3). Finally, creative performance of avoidance-motivated individuals suffered more from a load on working memory (Study 4). The present results suggest that for people focusing on avoiding negative outcomes, creative performance is difficult and depleting, and they only pay these high cognitive costs when creativity helps achieving their goals.

Emotions that associate with uncertainty lead to structured ideation.

This study tested the role of emotion in structured ideation, a process in which newly generated ideas and insights closely follow previously generated ideas and insights. Emotions can be differentiated on a number of underlying dimensions, including uncertainty, and uncertainty can influence information processing. On these grounds, we proposed and tested the idea that (1) emotions that associate with appraisals of uncertainty (fear, sadness) lead to more structured ideation than emotions that associate with appraisals of certainty (happiness, anger) and that (2) appraisals of uncertainty drive this effect. Findings of four experiments on idea generation in which (un)certainty was primed (Study 1) and emotions were induced through self-generated imagery (Study 2-4) supported these predictions.

Working memory benefits creative insight, musical improvisation, and original ideation through maintained task-focused attention.

Anecdotes from creative eminences suggest that executive control plays an important role in creativity, but scientific evidence is sparse. Invoking the Dual Pathway to Creativity Model, the authors hypothesize that working memory capacity (WMC) relates to creative performance because it enables persistent, focused, and systematic combining of elements and possibilities (persistence). Study 1 indeed showed that under cognitive load, participants performed worse on a creative insight task. Study 2 revealed positive associations between time-on-task and creativity among individuals high but not low in WMC, even after controlling for general intelligence. Study 3 revealed that across trials, semiprofessional cellists performed increasingly more creative improvisations when they had high rather than low WMC. Study 4 showed that WMC predicts original ideation because it allows persistent (rather than flexible) processing. The authors conclude that WMC benefits creativity because it enables the individual to maintain attention focused on the task and prevents undesirable mind wandering.

When prevention promotes creativity: the role of mood, regulatory focus, and regulatory closure.

Promotion-focused states generally boost creativity because they associate with enhanced activation and cognitive flexibility. With regard to prevention-focused states, research evidence is less consistent, with some findings suggesting prevention-focused states promote creativity and other findings pointing to no or even negative effects. We proposed and tested the hypothesis that whether prevention-focused states boost creativity depends on regulatory closure (whether a goal is fulfilled or not). We predicted that prevention-focused states that activate the individual (unfulfilled prevention goals, fear) would lead to similar levels of creativity as promotion-focused states but that prevention-focused states that deactivate (closed prevention goals, relief) would lead to lower levels of creativity. Moreover, we predicted that this effect would be mediated by feelings of activation. Predictions were tested in 3 studies on creative insights and 1 on original ideation. Results supported predictions. Implications for self-regulation, motivation, mood, and creativity are discussed.

Motivated information processing, social tuning, and group creativity.

The extent to which groups are creative has wide implications for their overall performance, including the quality of their problem solutions, judgments, and decisions. To further understanding of group creativity, we integrate the motivated information processing in groups model (De Dreu, Nijstad, & Van Knippenberg, 2008) with work on epistemic social tuning (Lunn, Sinclair, Whitchurch, & Glenn, 2007). Three propositions were advanced: (a) Groups produce more ideas when members have high rather than low epistemic motivation, especially when members also have a prosocial rather than pro-self motivation; (b) these ideas are more original, appropriate, or feasible when a group norm favors originality, appropriateness, or feasibility; and (c) originality is valued more in individualistic cultures (e.g., the Netherlands), whereas appropriateness is valued more in collectivist cultures (e.g., Korea). Four studies involving 3-person groups generating ideas supported these propositions: Epistemic motivation (mild vs. intense time pressure; presence vs. absence of process accountability) stimulated production and originality, especially when prosocial rather than pro-self motives were present and participants were Dutch or originality norms were experimentally primed. When appropriateness norms were primed or participants were Korean, epistemic motivation stimulated production and appropriateness, especially when prosocial rather than pro-self motives were present. We discuss implications for research on group processes and for work on culture and creativity.

Self-concept clarity and the management of social conflict.

In 4 studies we examined the relationship between self-concept clarity and conflict management. Individuals with higher self-concept clarity were overall more active and showed more cooperative problem-solving behavior than people with low self-concept clarity. There were no relationships with contending or yielding. The positive relationship with cooperative behavior was mediated by less rumination (Study 2) and moderated by conflict intensity (Study 3). Specifically, it applied to relatively mild conflicts (Study 3). Finally, Study 4 extended these findings to the group level: Dyad members with higher self-concept clarity engaged in problem solving, whereas dyad members with lower self-concept clarity did not. We conclude that higher self-concept clarity associates with proactive problem solving in social conflict.

The selection of creative ideas after individual idea generation: choosing between creativity and impact.

It is commonly assumed that successful innovation depends on creative idea generation: the more ideas are generated, the higher the probability of selecting a very good idea should be. However, research has shown that people do not perform optimally at idea selection and that ideational output may not contribute much to creative idea selection. The present studies aim to explain this phenomenon. We identified the strong tendency of our participants to select feasible and desirable ideas, at the cost of originality, as the main reason for their poor selection performance. Two manipulations of participants' processing of the available ideas (exclusion instructions and quality ratings) had no effect on selection effectiveness. In contrast, explicitly instructing participants to select creative or original ideas did improve selection effectiveness with regard to idea originality, but at the same time decreased participants' satisfaction and the rated effectiveness of chosen ideas. Results are discussed in relation to an effectiveness-originality trade off.

A meta-analysis of 25 years of mood-creativity research: hedonic tone, activation, or regulatory focus?

This meta-analysis synthesized 102 effect sizes reflecting the relation between specific moods and creativity. Effect sizes overall revealed that positive moods produce more creativity than mood-neutral controls (r= .15), but no significant differences between negative moods and mood-neutral controls (r= -.03) or between positive and negative moods (r= .04) were observed. Creativity is enhanced most by positive mood states that are activating and associated with an approach motivation and promotion focus (e.g., happiness), rather than those that are deactivating and associated with an avoidance motivation and prevention focus (e.g., relaxed). Negative, deactivating moods with an approach motivation and a promotion focus (e.g., sadness) were not associated with creativity, but negative, activating moods with an avoidance motivation and a prevention focus (fear, anxiety) were associated with lower creativity, especially when assessed as cognitive flexibility. With a few exceptions, these results generalized across experimental and correlational designs, populations (students vs. general adult population), and facet of creativity (e.g., fluency, flexibility, originality, eureka/insight). The authors discuss theoretical implications and highlight avenues for future research on specific moods, creativity, and their relationships.

Mental set and creative thought in social conflict: threat rigidity versus motivated focus.

According to the traditional threat-rigidity reasoning, people in social conflict will be less flexible, less creative, more narrow-minded, and more rigid in their thinking when they adopt a conflict rather than a cooperation mental set. The authors propose and test an alternative, motivated focus account that better fits existing evidence. The authors report experimental results inconsistent with a threat-rigidity account, but supporting the idea that people focus their cognitive resources on conflict-related material more when in a conflict rather than a cooperation mental set: Disputants with a conflict (cooperation) set have broader (smaller) and more (less) inclusive cognitive categories when the domain of thought is (un)related to conflict (Experiment 1a-1b). Furthermore, they generate more, and more original competition tactics (Experiments 2-4), especially when they have low rather than high need for cognitive closure. Implications for conflict theory, for motivated information processing, and creativity research are discussed.