Environmental values and attitudes among farmers in China - a case study in the watershed of Yuqiao reservoir of Tianjin Municipality, China.

Failure to curb water pollution in China brings to the fore the issue of environmental values and attitudes among Chinese farmers. Applying the New Ecological Paradigm Scale this study finds that the pro-environmental value of New Ecological Paradigm (NEP) Worldview has a stronger standing among the studied Chinese farmers than the Dominant Social Paradigm (DSP) Worldview.