RESUMO
This paper aims to identify the revised international marketing strategies in communication during the COVID-19 pandemic by utilizing the firm's resources and capabilities. We conducted in-depth interviews and a questionnaire survey with key stakeholders of retail organizations which changed their digital marketing strategies during COVID-19. The data is collected from 587 respondents from different parts of the world through resource orchestration theory. The qualitative findings support a high degree of association among the firm's resources and capabilities, leveraging processes based on the revised international marketing strategies during the COVID-19 pandemic. We have developed a conceptual model based on these findings with six variables: leveraging process of the firm's capabilities information technology-related resources; information technology-related capabilities, dynamic capabilities, environmental uncertainty, and leveraging process of the firm's resources. However, environmental uncertainty and leveraging of the firm's resources were not influential in forming digital marketing strategies during COVID-19. This study proposes a new process for international marketing managers in business organizations to restructure the resources within their organizations by creating new capabilities and leveraging them.
RESUMO
After the COVID-19 pandemic began, organizations had to pivot and move to online remote work. As companies moved to digital platforms and technologies for remote working, a key concern was the increase in workplace withdrawal behaviors during the pandemic, including cyberloafing, a form of workplace deviance. Cyberloafing can be described as the action of using the internet for non-work-related activities or personal use during working hours. Given its effect on organizational effectiveness and efficiency, organizations must take measures to minimize cyberloafing. We examined how two factors-fear of COVID-19 and intolerance for uncertainty-were related to cyberloafing during the third lockdown in Israel. A sample of 322 adults who were enrolled in professional courses at a university in Israel were surveyed. Based on Conservation of Resources Theory, our findings suggest that distress significantly mediated the relationship between fear of COVID-19, intolerance for uncertainty, and cyberloafing. In an attempt to deal with the stress and depletion of personal resources during the COVID-19 lockdown, individuals engaged in cyberloafing as a way to handle the stress. Our results suggest that organizations should take measures to reduce fear and uncertainty in order to decrease distress, which, in turn, will reduce cyberloafing.
RESUMO
In supply chains where stakeholders belong to the economically disadvantaged segment and form an important part of the supply chain distribution, the complexities grow manifold. Fisheries in developing nations are one such sector where the complexity is not only due to the produce being perishable but also due to the livelihood dependence of others in the coastal regions that belong to the section of economically disadvantaged. This paper explains the contextual challenges of fish supply chain in a developing country and describes how integrating disruptive technologies can address those challenges. Through a positive deviance approach, we show how firms can help unorganized supply chains with economically disadvantaged suppliers by carefully redesigning the supply chain through the integration of satellite imagery and blockchain technology. With COVID-19 in the backdrop, we highlight how such technologies significantly improves the supply chain resilience and at the same time contributes to the income generating opportunities of poor fisherfolks in developing nations. Our study has important implications to both developing markets and food supply chain practitioners as this paper tackles issues such as perishability, demand-supply mismatch, unfair prices, and quality related data transparency in the entire value chain.
