Why Social Threat Motivates Malevolent Creativity.

History is rife with examples of the dark side of creativity-ingenious weapons, novel torture practices, and creative terrorist attacks-yet its psychological origins are sparsely addressed and poorly understood. Building on work showing that social threat induces focused thinking as well as aggressive cognitions and readiness to fight, we propose that threats lead to more malevolent creativity and less creativity in threat-irrelevant domains. Prisoner's dilemma games were modified to evoke threat of exploitation. Participants then generated novel brick uses (Study 1, N = 113) or negotiation tactics (Study 2;N = 79). High (vs. low) social threat led to more "malevolent" creativity (e.g., using bricks as weapons; using intimidation as negotiation tactic). Social threat reduced nonthreat-related creative ideation only in Study 1. Study 2 showed that the increase of malevolent creativity was due to the motivation to defend and aggress, and emerged especially among individuals with a high need for cognition.

Effects of optimism on creativity under approach and avoidance motivation.

Focusing on avoiding failure or negative outcomes (avoidance motivation) can undermine creativity, due to cognitive (e.g., threat appraisals), affective (e.g., anxiety), and volitional processes (e.g., low intrinsic motivation). This can be problematic for people who are avoidance motivated by nature and in situations in which threats or potential losses are salient. Here, we review the relation between avoidance motivation and creativity, and the processes underlying this relation. We highlight the role of optimism as a potential remedy for the creativity undermining effects of avoidance motivation, due to its impact on the underlying processes. Optimism, expecting to succeed in achieving success or avoiding failure, may reduce negative effects of avoidance motivation, as it eases threat appraisals, anxiety, and disengagement-barriers playing a key role in undermining creativity. People experience these barriers more under avoidance than under approach motivation, and beneficial effects of optimism should therefore be more pronounced under avoidance than approach motivation. Moreover, due to their eagerness, approach motivated people may even be more prone to unrealistic over-optimism and its negative consequences.

Oxytonergic circuitry sustains and enables creative cognition in humans.

Creativity enables humans to adapt flexibly to changing circumstances, to manage complex social relations and to survive and prosper through social, technological and medical innovations. In humans, chronic, trait-based as well as temporary, state-based approach orientation has been linked to increased capacity for divergent rather than convergent thinking, to more global and holistic processing styles and to more original ideation and creative problem solving. Here, we link creative cognition to oxytocin, a hypothalamic neuropeptide known to up-regulate approach orientation in both animals and humans. Study 1 (N = 492) showed that plasma oxytocin predicts novelty-seeking temperament. Study 2 (N = 110) revealed that genotype differences in a polymorphism in the oxytocin receptor gene rs1042778 predicted creative ideation, with GG/GT-carriers being more original than TT-carriers. Using double-blind placebo-controlled between-subjects designs, Studies 3-6 (N = 191) finally showed that intranasal oxytocin (vs matching placebo) reduced analytical reasoning, and increased holistic processing, divergent thinking and creative performance. We conclude that the oxytonergic circuitry sustains and enables the day-to-day creativity humans need for survival and prosperity and discuss implications.

Time pressure undermines performance more under avoidance than approach motivation.

Four experiments were designed to test the hypothesis that performance is particularly undermined by time pressure when people are avoidance motivated. The results supported this hypothesis across three different types of tasks, including those well suited and those ill suited to the type of information processing evoked by avoidance motivation. We did not find evidence that stress-related emotions were responsible for the observed effect. Avoidance motivation is certainly necessary and valuable in the self-regulation of everyday behavior. However, our results suggest that given its nature and implications, it seems best that avoidance motivation is avoided in situations that involve (time) pressure.

Avoidance goal pursuit depletes self-regulatory resources.

OBJECTIVE: Research on the strength model of self-regulation is burgeoning, but little empirical work has focused on the link between distinct types of daily goal pursuit and the depletion of self-regulatory resources. The authors conducted two studies on the link between avoidance goals and resource depletion. METHOD: Study 1 (283 [228 female] Caucasians, ages 18-51) investigated the concurrent and longitudinal relations between avoidance goals and resource depletion over a 1-month period. Study 2 (132 [93 female] Caucasians, ages 18-49) investigated the concurrent and longitudinal relations between avoidance goals and resource depletion over a 1-month period and explored resource depletion as a mediator of the avoidance goal to subjective well-being relation. RESULTS: Studies 1 and 2 documented both a concurrent and a longitudinal negative relationship between avoidance goals and self-regulatory resources, and Study 2 additionally showed that self-regulatory resources mediate the negative link between avoidance goals and subjective well-being. Ancillary analyses demonstrated that the results observed in the two studies were independent of neuroticism. CONCLUSIONS: These findings advance knowledge in both the resource depletion and avoidance goal literatures, and bolster the view that avoidance goal pursuit over time represents a self-regulatory vulnerability.

Necessity is the mother of invention: avoidance motivation stimulates creativity through cognitive effort.

Compared with approach motivation, avoidance motivation has often been related to reduced creativity because it evokes a relatively inflexible processing style. This finding seems inconsistent with the dual pathway to creativity model, which poses that both flexible and persistent processing styles can result in creative output. Reconciling these inconsistencies, the authors hypothesized that avoidance-motivated individuals are not unable to be creative, but they have to compensate for their inflexible processing style by effortful and controlled processing. Results of 5 experiments revealed that when individuals are avoidance motivated, they can be as creative as when they are approach motivated, but only when creativity is functional for goal achievement, motivating them to exert the extra effort (Experiments 1-4). The authors found that approach motivation was associated with cognitive flexibility and avoidance motivation with cognitive persistence (Experiment 1), that creative tasks are perceived to be more difficult by avoidance- than by approach-motivated individuals, and that avoidance-motivated individuals felt more depleted after creative performance (Experiment 2a, 2b, and 3). Finally, creative performance of avoidance-motivated individuals suffered more from a load on working memory (Study 4). The present results suggest that for people focusing on avoiding negative outcomes, creative performance is difficult and depleting, and they only pay these high cognitive costs when creativity helps achieving their goals.

Working memory benefits creative insight, musical improvisation, and original ideation through maintained task-focused attention.

Anecdotes from creative eminences suggest that executive control plays an important role in creativity, but scientific evidence is sparse. Invoking the Dual Pathway to Creativity Model, the authors hypothesize that working memory capacity (WMC) relates to creative performance because it enables persistent, focused, and systematic combining of elements and possibilities (persistence). Study 1 indeed showed that under cognitive load, participants performed worse on a creative insight task. Study 2 revealed positive associations between time-on-task and creativity among individuals high but not low in WMC, even after controlling for general intelligence. Study 3 revealed that across trials, semiprofessional cellists performed increasingly more creative improvisations when they had high rather than low WMC. Study 4 showed that WMC predicts original ideation because it allows persistent (rather than flexible) processing. The authors conclude that WMC benefits creativity because it enables the individual to maintain attention focused on the task and prevents undesirable mind wandering.

The right side? Under time pressure, approach motivation leads to right-oriented bias.

Approach motivation, a focus on achieving positive outcomes, is related to relative left-hemispheric brain activation, which translates to a variety of right-oriented behavioral biases. In two studies, we found that approach-motivated individuals display a right-oriented bias, but only when they are forced to act quickly. In a task in which they had to divide lines into two equal parts, approach-motivated individuals bisected the line at a point farther to the right than avoidance-motivated individuals did, but only when they worked under high time pressure. In our analysis of all Fédération Internationale de Football Association (FIFA) World Cup penalty shoot-outs, we found that goalkeepers were two times more likely to dive to the right than to the left when their team was behind, a situation that we conjecture induces approach motivation. Because penalty takers shot toward the two sides of the goal equally often, the goalkeepers' right-oriented bias was dysfunctional, allowing more goals to be scored. Directional biases may facilitate group coordination but prove maladaptive in individual settings and interpersonal competition.