Been There, Done That: A Practical Primer for Veterinarians Considering Inclusion of Small Animal Theriogenology Services in Their Practice.

Broadening your scope of practice to include theriogenology services offers a myriad of advantages. Theriogenology services are profitable, offer new revenue streams, and optimize the use of support staff and hospital. Offering reproductive services sets your practice apart from competitor practices. Breeder clients are demanding but loyal and return for repeat services; they also request and follow recommendations for "high-end" services. Your theriogenology clients often refer locally placed puppies and kittens to you for primary care and you gain new general practice clients. And it is fun!