[HUMAN RESOURCES MANAGEMENT OF A PRIVATE MEDICAL ORGANIZATION].

The article deals with the issues of human resources management of a private medical organization. The author investigates the current state of the staffing of Russian healthcare: the provision of specialists in the healthcare system, professional motivation and prospects for the development of private medicine. In recent years, a system of private medical organizations has been formed in the Russian market of medical services, which provide medical care in parallel with state medical structures. Research in the field of human resource management in healthcare of a theoretical and practical nature shows that the problem of personnel shortage in the field of medicine is urgent and needs to be solved. One of the factors of insufficient staffing of medical organizations is the underinvestment of the healthcare industry over a long period and low preparedness for emergency situations and response to them, which has worsened under the influence of the rapid spread of the coronavirus pandemic. In conclusion, it is concluded that the main task of the effective functioning of a medical organization and the provision of high-quality medical services is the management of human resources. The purpose of this study is to consider the issues of human resources management of a private medical organization.

[The modern mechanisms of integration of medical organizations in health care system].

The article considers mechanisms of cooperation of medical organizations of various forms of property, intersectoral interaction with purpose to unify resources of organizations to resolve established tasks, to form large medical clusters and to organize interaction of medical organizations with recreation structures. The actuality of issue is conditioned by the fact that population health is the most important value of society. This value is ultimate condition of prosperity and well-being of any state and depends on quality of medical care and efficiency of functioning of medical care system. In many countries occurs search for new mechanisms permitting to increase quality of medical care and its accessibility. The issues of interaction private sector with state system of financing of health care and state medical organizations, including development of integration mechanisms in health care system with private medicine potentials to update health care system is agenda priority. The purpose of the study is to consider modern mechanisms of integration of organizations in health care system and practical involvement into action.

[The main indices of development of medical services market in the Krasnodar Kray of the Russian Federation].

The article considers main indices characterizing development of medical services sector in regional market of the Krasnodar Kray. The statistical and analytical data, results of questionnaire surveys of residents, expertise results are presented. The conclusions are made concerning problems and perspectives of development of regional health care.

[The public-private partnership in medical services market].

The article considers the types of public-private partnership in the medical services market. Nowadays, health care is recognized all over the world as one of the most investment attractive platform for development of public-private partnership. The investments of private capital into medical services sector represent global trend conditioned by implementation of innovative treatment methods, technique support of medical clinics, improvement of quality of medical services, formation of new institutional structure in health care. The alterations like that make it necessary to attract financial resources, including at the expense of private investments entry. Thus, in modern economic conditions, issues of considering possibilities of public-private partnership projects in medical services market are actual in Russia.