A systematic investigation of conceptual color associations.

Associations with colors are a rich source of meaning, and there has been considerable interest in understanding the capacity of color to shape our functioning and behavior as a result of color associations. However, abstract conceptual color associations have not been comprehensively investigated, and many of the effects of color on psychological functioning reported in the literature are therefore reliant on ad hoc rationalizations of conceptual associations with color (e.g., blue = openness) to explain effects. In the present work we conduct a systematic, cross-cultural, mapping of conceptual color associations using the full set of hues from the World Color Survey (WCS). In Experiments 1a and 1b we explored the conceptual associations that English monolingual, Chinese bilingual, and Chinese monolingual speaking adults have with each of the 11 Basic English Color Terms (black, white, red, yellow, green, blue, brown, purple, pink, orange, gray). In Experiment 2 we determined which specific physical WCS colors are associated with which concepts in these three language groups. The findings reveal conceptual color associations that appear to be universal across all cultures (e.g., white - purity; blue - water/skyrelated; green - health; purple - regal; pink - "female" traits) as well as culture specific (e.g., red and orange - enthusiastic in Chinese; red - attraction in English). Importantly, the findings provide a crucial constraint on, and resource for, future work that seeks to understand the effect of color on cognition and behavior, enabling stronger a priori predictions about universal as well as culturally relative effects of conceptual color associations on cognition and behavior to be systematically tested. (PsycInfo Database Record (c) 2020 APA, all rights reserved).

Development of the other-race effect in Malaysian-Chinese infants.

Little is known about how infants born and raised in a multiracial environment process own- and other-race faces. We investigated face recognition of 3- to 4-month-old (N = 36) and 8- to 9-month-old (N = 38) Chinese infants from Kuala Lumpur, Malaysia, a population that is considered multiracial, using female and male faces that are of infants' own-race (Chinese), experienced other-race (Malay) and less experienced other-race (Caucasian-White). Three- to 4-month-olds recognized own-race female faces, whereas 8- to 9-month-olds also recognized experienced other-race female faces (Malay) in addition to own-race female faces (Chinese). Furthermore, infants from this population did not show recognition for male faces at any age. This contrasts with 8- to 9-month-old British-White infants (Tham, Bremner, & Hay, ), a group that is considered single-race, who recognized female and male own-race faces. It appears that for infants born and raised in a multiracial environment, there is a developmental shift from a female-based own-race recognition advantage to a female-based own- and experienced other-race advantage that may relate to infants' social and caregiving experiences.

The other-race effect in children from a multiracial population: A cross-cultural comparison.

The role of experience with other-race faces in the development of the other-race effect was investigated through a cross-cultural comparison between 5- and 6-year-olds and 13- and 14-year-olds raised in a monoracial (British White, n=83) population and a multiracial (Malaysian Chinese, n=68) population. British White children showed an other-race effect to three other-race faces (Chinese, Malay, and African Black) that was stable across age. Malaysian Chinese children showed a recognition deficit for less experienced faces (African Black) but showed a recognition advantage for faces of which they have direct or indirect experience. Interestingly, younger (Malaysian Chinese) children showed no other-race effect for female faces such that they can recognize all female faces regardless of race. These findings point to the importance of early race and gender experiences in reorganizing the face representation to accommodate changes in experience across development.

In infancy the timing of emergence of the other-race effect is dependent on face gender.

Poorer recognition of other-race faces relative to own-race faces is well documented from late infancy to adulthood. Research has revealed an increase in the other-race effect (ORE) during the first year of life, but there is some disagreement regarding the age at which it emerges. Using cropped faces to eliminate discrimination based on external features, visual paired comparison and spontaneous visual preference measures were used to investigate the relationship between ORE and face gender at 3-4 and 8-9 months. Caucasian-White 3- to 4-month-olds' discrimination of Chinese, Malay, and Caucasian-White faces showed an own-race advantage for female faces alone whereas at 8-9 months the own-race advantage was general across gender. This developmental effect is accompanied by a preference for female over male faces at 4 months and no gender preference at 9 months. The pattern of recognition advantage and preference suggests that there is a shift from a female-based own-race recognition advantage to a general own-race recognition advantage, in keeping with a visual and social experience-based account of ORE.