RESUMO
BACKGROUND: The professional identity and brand image of nurses as leaders have not kept pace with the roles and scope of contemporary nursing practice. PURPOSE: To provide a framework to transform the professional identity and brand image of nursing from a caring discipline to one of leaders. METHODS: A Consensus Development Workgroup (CDW) design was used between the International Society for Professional Identity in Nursing (ISPIN) and the Institute for Brand Image of Nursing (IBIN) to advance the concept of All Nurses as Leaders across all settings and the public domain. DISCUSSION: The goal is to occupy a position in the minds of all stakeholders that differentiates nursing in a manner that is positive, relevant, accurate, desirable, and consistent over time. CONCLUSION: Current outcomes are endorsements, evidence-based strategies, and a framework to deconstruct the current brand image and align it with the desired brand image of All Nurses as Leaders.
Assuntos
Enfermeiras e Enfermeiros , Identificação Social , HumanosAssuntos
Currículo/normas , Bacharelado em Enfermagem/organização & administração , Guias como Assunto , Modelos Educacionais , Atitude do Pessoal de Saúde , Comportamento Cooperativo , Docentes de Enfermagem , Grupos Focais , Humanos , Aprendizagem , Avaliação das Necessidades , Pesquisa em Educação em Enfermagem , Inovação Organizacional , Filosofia em Enfermagem , Psicologia Educacional , Sociedades de Enfermagem , Estudantes de Enfermagem/psicologia , Pensamento , Estados UnidosRESUMO
The National League for Nursing is clear in its mission and its commitment to providing leadership in re-creating the landscape of nursing education. This commitment is grounded in the certainty that excellence in nursing education can be achieved. The initiatives described here are the newest and most exciting programs advanced by the NLN. We look forward to your joining us in this multifaceted effort to advance excellence in all types of nursing programs, and we ask you to remember the words contained in a contemporary piece of advice as you face the challenges inherent in this work: Excellence can be attained if you care more than others think is wise, risk more than others think is safe, dream more than others think is practical, and expect more than others think is possible.
