Can Social Norms Explain Long-Term Trends in Alcohol Use? Insights from Inverse Generative Social Science.

Social psychological theory posits entities and mechanisms that attempt to explain observable differences in behavior. For example, dual process theory suggests that an agent's behavior is influenced by intentional (arising from reasoning involving attitudes and perceived norms) and unintentional (i.e., habitual) processes. In order to pass the generative sufficiency test as an explanation of alcohol use, we argue that the theory should be able to explain notable patterns in alcohol use that exist in the population, e.g., the distinct differences in drinking prevalence and average quantities consumed by males and females. In this study, we further develop and apply inverse generative social science (iGSS) methods to an existing agent-based model of dual process theory of alcohol use. Using iGSS, implemented within a multi-objective grammar-based genetic program, we search through the space of model structures to identify whether a single parsimonious model can best explain both male and female drinking, or whether separate and more complex models are needed. Focusing on alcohol use trends in New York State, we identify an interpretable model structure that achieves high goodness-of-fit for both male and female drinking patterns simultaneously, and which also validates successfully against reserved trend data. This structure offers a novel interpretation of the role of norms in formulating drinking intentions, but the structure's theoretical validity is questioned by its suggestion that individuals with low autonomy would act against perceived descriptive norms. Improved evidence on the distribution of autonomy in the population is needed to understand whether this finding is substantive or is a modeling artefact.

An integrated dual process simulation model of alcohol use behaviours in individuals, with application to US population-level consumption, 1984-2012.

INTRODUCTION: The Theory of Planned Behaviour (TPB) describes how attitudes, norms and perceived behavioural control guide health behaviour, including alcohol consumption. Dual Process Theories (DPT) suggest that alongside these reasoned pathways, behaviour is influenced by automatic processes that are determined by the frequency of engagement in the health behaviour in the past. We present a computational model integrating TPB and DPT to determine drinking decisions for simulated individuals. We explore whether this model can reproduce historical patterns in US population alcohol use and simulate a hypothetical scenario, "Dry January", to demonstrate the utility of the model for appraising the impact of policy interventions on population alcohol use. METHOD: Constructs from the TPB pathway were computed using equations from an existing individual-level dynamic simulation model of alcohol use. The DPT pathway was initialised by simulating individuals' past drinking using data from a large US survey. Individuals in the model were from a US population microsimulation that accounts for births, deaths and migration (1984-2015). On each modelled day, for each individual, we calculated standard drinks consumed using the TPB or DPT pathway. In each year we computed total population alcohol use prevalence, frequency and quantity. The model was calibrated to alcohol use data from the Behavioral Risk Factor Surveillance System (1984-2004). RESULTS: The model was a good fit to prevalence and frequency but a poorer fit to quantity of alcohol consumption, particularly in males. Simulating Dry January in each year led to a small to moderate reduction in annual population drinking. CONCLUSION: This study provides further evidence, at the whole population level, that a combination of reasoned and implicit processes are important for alcohol use. Alcohol misuse interventions should target both processes. The integrated TPB-DPT simulation model is a useful tool for estimating changes in alcohol consumption following hypothetical population interventions.

Using Multi-objective Grammar-based Genetic Programming to Integrate Multiple Social Theories in Agent-based Modeling.

Different theoretical mechanisms have been proposed for explaining complex social phenomena. For example, explanations for observed trends in population alcohol use have been postulated based on norm theory, role theory, and others. Many mechanism-based models of phenomena attempt to translate a single theory into a simulation model. However, single theories often only represent a partial explanation for the phenomenon. The potential of integrating theories together, computationally, represents a promising way of improving the explanatory capability of generative social science. This paper presents a framework for such integrative model discovery, based on multi-objective grammar-based genetic programming (MOGGP). The framework is demonstrated using two separate theory-driven models of alcohol use dynamics based on norm theory and role theory. The proposed integration considers how the sequence of decisions to consume the next drink in a drinking occasion may be influenced by factors from the different theories. A new grammar is constructed based on this integration. Results of the MOGGP model discovery process find new hybrid models that outperform the existing single-theory models and the baseline hybrid model. Future work should consider and further refine the role of domain experts in defining the meaningfulness of models identified by MOGGP.

A software architecture for mechanism-based social systems modelling in agent-based simulation models.

This paper introduces the MBSSM (Mechanism-Based Social Systems Modelling) software architecture that is designed for expressing mechanisms of social theories with individual behaviour components in a unified way and implementing these mechanisms in an agent-based simulation model. The MBSSM architecture is based on a middle-range theory approach most recently expounded by analytical sociology and is designed in the object-oriented programming paradigm with Unified Modelling Language diagrams. This paper presents two worked examples of using the architecture for modelling individual behaviour mechanisms that give rise to the dynamics of population-level alcohol use: a single-theory model of norm theory and a multi-theory model that combines norm theory with role theory. The MBSSM architecture provides a computational environment within which theories based on social mechanisms can be represented, compared, and integrated. The architecture plays a fundamental enabling role within a wider simulation model-based framework of abductive reasoning in which families of theories are tested for their ability to explain concrete social phenomena.

The Normative Underpinnings of Population-Level Alcohol Use: An Individual-Level Simulation Model.

Background. By defining what is "normal," appropriate, expected, and unacceptable, social norms shape human behavior. However, the individual-level mechanisms through which social norms impact population-level trends in health-relevant behaviors are not well understood. Aims. To test the ability of social norms mechanisms to predict changes in population-level drinking patterns. Method. An individual-level model was developed to simulate dynamic normative mechanisms and behavioral rules underlying drinking behavior over time. The model encompassed descriptive and injunctive drinking norms and their impact on frequency and quantity of alcohol use. A microsynthesis initialized in 1979 was used as a demographically representative synthetic U.S. population. Three experiments were performed in order to test the modelled normative mechanisms. Results. Overall, the experiments showed limited influence of normative interventions on population-level alcohol use. An increase in the desire to drink led to the most meaningful changes in the population's drinking behavior. The findings of the experiments underline the importance of autonomy, that is, the degree to which an individual is susceptible to normative influence. Conclusion. The model was able to predict theoretically plausible changes in drinking patterns at the population level through the impact of social mechanisms. Future applications of the model could be used to plan norms interventions pertaining to alcohol use as well as other health behaviors.

Introducing CASCADEPOP: an open-source sociodemographic simulation platform for us health policy appraisal.

Largescale individual-level and agent-based models are gaining importance in health policy appraisal and evaluation. Such models require the accurate depiction of the jurisdiction's population over extended time periods to enable modeling of the development of non-communicable diseases under consideration of historical, sociodemographic developments. We developed CASCADEPOP to provide a readily available sociodemographic micro-synthesis and microsimulation platform for US populations. The micro-synthesis method used iterative proportional fitting to integrate data from the US Census, the American Community Survey, the Panel Study of Income Dynamics, Multiple Cause of Death Files, and several national surveys to produce a synthetic population aged 12 to 80 years on 01/01/1980 for five states (California, Minnesota, New York, Tennessee, and Texas) and the US. Characteristics include individuals' age, sex, race/ethnicity, marital/employment/parental status, education, income and patterns of alcohol use as an exemplar health behavior. The microsimulation simulates individuals' sociodemographic life trajectories over 35 years to 31/12/2015 accounting for population developments including births, deaths, and migration. Results comparing the 1980 micro-synthesis against observed data shows a successful depiction of state and US population characteristics and of drinking. Comparing the microsimulation over 30 years with Census data also showed the successful simulation of sociodemographic developments. The CASCADEPOP platform enables modelling of health behaviors across individuals' life courses and at a population level. As it contains a large number of relevant sociodemographic characteristics it can be further developed by researchers to build US agent-based models and microsimulations to examine health behaviors, interventions, and policies.

Toward inverse generative social science using multi-objective genetic programming.

Generative mechanism-based models of social systems, such as those represented by agent-based simulations, require that intra-agent equations (or rules) be specified. However there are often many different choices available for specifying these equations, which can still be interpreted as falling within a particular class of mechanisms. Whilst it is important for a generative model to reproduce historically observed dynamics, it is also important for the model to be theoretically enlightening. Genetic programs (our own included) often produce concatenations that are highly predictive but are complex and hard to interpret theoretically. Here, we develop a new method - based on multi-objective genetic programming - for automating the exploration of both objectives simultaneously. We demonstrate the method by evolving the equations for an existing agent-based simulation of alcohol use behaviors based on social norms theory, the initial model structure for which was developed by a team of human modelers. We discover a trade-off between empirical fit and theoretical interpretability that offers insight into the social norms processes that influence the change and stasis in alcohol use behaviors over time.