Food and wellbeing. Towards a consumer-based approach.

Interest in understanding how foods affect consumers' perceived wellbeing has grown in the last decade due to the increasing need to modify dietary patterns. Considering that wellbeing is a broad concept that lacks of a unique definition, in order to use and measure this concept it is necessary to explore how consumers understand it, particularly in the context of food consumption. The aim of the present work was to investigate consumers' perception of wellbeing in a food-related context using an exploratory qualitative approach. A study was carried out with 120 Uruguayan participants using three qualitative techniques: word association, open-ended questions and free listing. Wellbeing in a food-related context was strongly associated with physical health. The expected effects of foods on wellbeing were mainly related to non-communicable diseases such as high cholesterol levels, hypertension, and cardiovascular diseases. However, hedonic and emotional aspects of food consumption were also salient for consumers perceived wellbeing. The information gathered in this study can contribute to the development of scales for measuring consumer perceived wellbeing when consuming foods.

Evaluation of the sensory characteristics of strawberry cultivars throughout the harvest season using projective mapping.

BACKGROUND: Strawberry breeding programs should be able to rely on valid and simple methodologies for evaluating sensory quality of new cultivars. In this context, the aim of the present work was to evaluate the applicability of a simple sensory methodology, named projective mapping, to evaluate the sensory characteristics of strawberry cultivars and advanced selections throughout the harvest season. Three strawberry cultivars and two advanced selections were evaluated by an untrained assessor panel using projective mapping in three different moments of the harvest season: June (early season), August (mid-season) and September (peak harvest). Instrumental measurements were also performed. RESULTS: Projective mapping enabled the identification of the main sensory characteristics of the strawberry cultivars and advanced selections, as well as the similarities and differences among them. Sensory characteristics of the five evaluated strawberry cultivars and advanced selections largely varied throughout the harvest season. Simple instrumental measurements were not able to predict the sensory characteristics of the strawberry cultivars, suggesting the importance of sensory methodologies for the evaluation of new cultivars in breeding programs. CONCLUSIONS: Projective mapping consisted of a quick alternative for the evaluation of new cultivars relative to standard commercial cultivars. Its main advantage is that a large number of cultivars can be screened with minimal investment of time and resources.