"I will attend to college to give my family a better life": Indebtedness with the family and the challenges of building occupational plans for Peruvian adolescents.

Identifying a future occupation is an important achievement during adolescence, a process particularly complex for Peruvian adolescents. Perú is a postcolonial country with many forms of inequality, and one of them is the opportunity gap to attend a college. However, most adolescents aspire to go to university as a way out of poverty, and, since Perú is a collectivist society, this is a family task: it is adolescents' responsibility to go to college in order to give a better life to their families. Theories developed for WEIRD societies (Western, Educated, Industrialized, Rich and Democratic) do not provide an accurate explanation of Peruvian adolescents' occupational projects because they envision a person with autonomy and resources to choose a career. Thus, our goal is to analyze adolescents' occupational plans considering the role adolescent-caregivers relationships play in this configuration. This study is part of the project "Being an adolescent in Perú" (PUCP-UNICEF) which characterized Peruvian adolescence by studying 14 variables through a qualitative study with 66 participants. In depth interviews were conducted and the data was analyzed using thematic analysis. Results of the thematic analysis are organized in three topics that explain the relationship between occupational plans and adolescent-caregiver relationship (1) adolescents have occupational aspirations rather than achievable projects that are that are built alone, without adult support; (2) attending college as an occupational aspiration belongs to the family, not to the individual operating also a kind of "debt" to pay to their caregivers for being financially supported to be able to study in high school; and (3) caregivers do not have the possibility or resources of being able to accompany their adolescent's occupational plans. We conclude that Peruvian adolescents think about their future within the framework of their family's needs, rather than linked to personal and occupational goals, impeding adolescents from exploring and selecting a realistic occupational goal consistent with their interests. The results allow us to discuss the relevance of studying adolescent development taking into account the particularities of the adolescents' cultural and socioeconomic contexts as well as the core role that relationship with caregivers plays in this process in Perú.

Cross-cultural experiences and self-development: a psychobiographical study of Bruce Lee.

A common challenge people face in today's cross-cultural world is how to solve a series of adaptation problems caused by cultural conflict. Exploring Bruce Lee's successful cross-cultural experiences through psychobiography offers some inspiration and thoughts. How did Bruce Lee successfully integrate martial arts, symbolising the Eastern culture, with films representing the Western culture, finally propelling kung fu films onto the international stage? Numerous publicly available materials about Bruce Lee were collected for this study, and the research data were evaluated using thematic analysis. Bruce Lee's success benefitted from reconstructing cultural environment information and exercising his initiative to shape a new cultural environment. His life experiences reflect individual cognition behaviour and social and cultural environments as two aspects of a dynamic circulation system and show that the two have reached internal and spiralling harmony through mutual integration. In the context of the Oriental collectivism culture's family narrative, Chinese adults' personality development features the unique theme of 'inheritance and innovation'. Dealing with the relationship between self-actualisation and familism is another important and challenging task in developing the Chinese personality.

Advancing equity in cross-cultural psychology: embracing diverse epistemologies and fostering collaborative practices.

Psychology, and cross-cultural psychology (CCP) in particular, plays a pivotal role in understanding the intricate relationship between culture and human behavior. This paper sheds light on the challenges of inequity and marginalization, especially concerning scholarship from the Global South, which have roots in historical colonial practices. It highlights how intellectual extractivism and the predominance of Western research methodologies often overlook the contributions of Global South scholars and indigenous ways of knowing. Such imbalances risk narrowing the scope of psychological inquiry, privileging American and European perspectives, and undermining the richness of global human experiences. This paper calls for a shift toward more equitable collaborations and the recognition of diverse epistemologies. By advocating for genuine representation in research and valuing local knowledge, it proposes pathways for a more inclusive and authentic exploration of human behavior across cultures.

Measuring the menu, not the food: "psychometric" data may instead measure "lingometrics" (and miss its greatest potential).

This is a review of a range of empirical studies that use digital text algorithms to predict and model response patterns from humans to Likert-scale items, using texts only as inputs. The studies show that statistics used in construct validation is predictable on sample and individual levels, that this happens across languages and cultures, and that the relationship between variables are often semantic instead of empirical. That is, the relationships among variables are given a priori and evidently computable as such. We explain this by replacing the idea of "nomological networks" with "semantic networks" to designate computable relationships between abstract concepts. Understanding constructs as nodes in semantic networks makes it clear why psychological research has produced constant average explained variance at 42% since 1956. Together, these findings shed new light on the formidable capability of human minds to operate with fast and intersubjectively similar semantic processing. Our review identifies a categorical error present in much psychological research, measuring representations instead of the purportedly represented. We discuss how this has grave consequences for the empirical truth in research using traditional psychometric methods.

Principles to guide research and policy on psychological well-being in remote island developing states in the South Pacific.

Adverse climatic changes around the globe and predictions of catastrophic and irreversible alteration in global weather patterns, temperature rise, and coast-line habitability require a careful examination of consequences on the resilience and mental health of people who will endure these changes. This paper is concerned with the South Pacific region. This geography has benefited from a relatively stable climate that is seen in the lush and vibrant natural world with many unique species of plants and animals exclusively found here. This paper examines the psychological profile of the people in the South Pacific using an evolutionary framework, and considers their local climate risks and lifestyle patterns with the aim of exploring possible mental health trajectories.

Studying large language models as compression algorithms for human culture.

Large language models (LLMs) extract and reproduce the statistical regularities in their training data. Researchers can use these models to study the conceptual relationships encoded in this training data (i.e., the open internet), providing a remarkable opportunity to understand the cultural distinctions embedded within much of recorded human communication.

Lay Misperceptions of Culture as "Biological" and Suggestions for Reducing Them.

Culture is typically studied as socialized and learned. Yet lay intuitions may hold that culture is associated with biology via perceptions of race, presenting a problem for those who study culture: There may be a mismatch between how psychologists study culture and how their research is interpreted by lay audiences. This article is a call to researchers to recognize this mismatch as a problem and to critically evaluate the way we study culture. We first describe evidence that laypeople tend to associate culture with notions of folk biology. Next, we propose three suggestions for researchers: explicitly address whether biological processes are, or are not, relevant for studying culture in their work; consider using multiple methods because different methods for studying culture may come with assumptions about culture as more tied to socialization or biology; and represent all people as cultural by studying multiple forms of culture and by contextualizing all psychological research. Last, we provide an example for how researchers can implement these suggestions to encourage more accurate interpretations of findings.

A Critical Sociocultural Understanding of Evidence-Based Research and Practice Paradigm in Contemporary Psychology.

The paper aims to develop a critical sociocultural understanding on the epistemological and historical analysis of evidence-based (EB) paradigm in contemporary psychological knowledge-production (research) and knowledge-application (practice). It firstly retraces the emergence of EB in medical disciplines, its paradigmatic status, and its subsequent adoption by mainstream psychological sciences. The description of EB historical roots and key concepts leads to the second part, where the paper reflects on key epistemological criticalities scholars have raised toward the EB paradigm. Then, we develop our sociocultural perspective to enrich the epistemological analysis and critique of EB. Specifically, we propose a hermeneutic and interpretative understanding which frames EB as a re-enactment of the positivist scientific research ambition to reach for a complete formalization of biological/psychological phenomena (endo-genetical dynamics), and of new socioeconomic, political, and individual needs posed by contemporary Western societal institutions to scientific knowledge (exo-genetical dynamics). Furthermore, building on such understanding, we suggest that EB works as a contemporary epistemic indicator and threshold, serving two functions: selective filtering and exclusion. Finally, we speculate that EB endo-genetical and exo-genetical developmental dynamics can be interpreted as an expression of the contemporary presentist regime of temporality and as a shift towards the regime of performative techniques instead of context-specific and future-oriented relational competences, also tracing a determining factor that has directed, directs and will continue to direct scientific research in psychology.

A comparative analysis of colour-emotion associations in 16-88-year-old adults from 31 countries.

As people age, they tend to spend more time indoors, and the colours in their surroundings may significantly impact their mood and overall well-being. However, there is a lack of empirical evidence to provide informed guidance on colour choices, irrespective of age group. To work towards informed choices, we investigated whether the associations between colours and emotions observed in younger individuals also apply to older adults. We recruited 7393 participants, aged between 16 and 88 years and coming from 31 countries. Each participant associated 12 colour terms with 20 emotion concepts and rated the intensity of each associated emotion. Different age groups exhibited highly similar patterns of colour-emotion associations (average similarity coefficient of .97), with subtle yet meaningful age-related differences. Adolescents associated the greatest number but the least positively biased emotions with colours. Older participants associated a smaller number but more intense and more positive emotions with all colour terms, displaying a positivity effect. Age also predicted arousal and power biases, varying by colour. Findings suggest parallels in colour-emotion associations between younger and older adults, with subtle but significant age-related variations. Future studies should next assess whether colour-emotion associations reflect what people actually feel when exposed to colour.

Como se constitui a atividade docente? uma análise pela psicologia histórico-cultural / ¿cómo se constituye la actividad docente? un análisis por la psicología histórico-cultural / How is the teaching activity constituted? an analysis by historical-cultural psychology

A Teoria da Atividade desenvolvida pelo pensador russo Alexis Leontiev oferece subsídios para compreender a constituição humana a partir das relações sociais e apropriação do conhecimento. Nesse caminho, o desenvolvimento das ações do professor no ensino deve se constituir em atividade. Assim, objetivamos investigar docentes em exercício na Educação Básica para reunir elementos sobre a constituição da atividade docente na sociedade do trabalho. Para isso, três professoras do Ensino Básico público contribuíram com a pesquisa: foram realizadas entrevistas semiestruturadas e acompanhadas as rotinas de trabalho nas escolas envolvidas. Nos resultados, depreendemos que há possibilidades das ações de ensino se constituírem em atividade, mesmo diante das condições alienantes e fragmentadas que o professorado vivencia nesse cenário. Ainda, como considerações, reiteramos a defesa por políticas públicas que garantam condições concretas para a atuação docente para que possa cumprir seu papel junto à transformação e emancipação dos sujeitos pela Educação.

La Teoría de la Actividad desarrollada por el pensador ruso Alexis Leontiev ofrece ayuda para comprender la constitución humana a partir de las relaciones sociales y apropiación del conocimiento. En ese camino, el desarrollo de las acciones del profesor en la enseñanza debe se constituir en actividad. Así, objetivamos investigar docentes en ejercicio en la Enseñanza Básica para reunir elementos sobre la constitución de la actividad docente en la sociedad del trabajo. Para eso, tres profesoras de la Enseñanza Básica pública contribuyeron a la investigación: se realizaron entrevistas semiestructuradas y acompañadas las rutinas de labor en las escuelas abarcadas. En los resultados, deprendemos que hay posibilidades das acciones de enseñanza se constituyeren en actividad, incluso delante de las condiciones alienantes y fragmentadas que el profesorado vivencia en ese escenario. Aún, como consideraciones, hacemos hincapié en la defensa por políticas públicas que garanticen condiciones concretas a la actuación docente para que pueda cumplir su papel junto a la transformación y emancipación de los sujetos por la Educación.

The Activity Theory developed by russian thinker Alexis Leontiev offers subsidies to understand human constitution from social relations and knowledge appropriation. In this way, the development of the teacher's actions in teaching should be the activity. Thus, we aim to investigate teachers' performance in the Basic Education to gather elements about the constitution of teaching activity in the labor society. For this, three teachers from public Basic Education contributed to the research: semi -structured interviews were conducted and the work routines were accompanied in the involved schools. In the results, we find that there are possibilities for teaching actions to be activity, even in the face of the alienating and fragmented conditions that the teacher's experiences in this scenario. Also, as considerations, we reiterate the defense for public policies that guarantee concrete conditions for teaching action so that it can fulfill its role with the transformation and emancipation of the subjects by education.

The cross-race effect in automatic facial expression recognition violates measurement invariance.

Emotion has been a subject undergoing intensive research in psychology and cognitive neuroscience over several decades. Recently, more and more studies of emotion have adopted automatic rather than manual methods of facial emotion recognition to analyze images or videos of human faces. Compared to manual methods, these computer-vision-based, automatic methods can help objectively and rapidly analyze a large amount of data. These automatic methods have also been validated and believed to be accurate in their judgments. However, these automatic methods often rely on statistical learning models (e.g., deep neural networks), which are intrinsically inductive and thus suffer from problems of induction. Specifically, the models that were trained primarily on Western faces may not generalize well to accurately judge Eastern faces, which can then jeopardize the measurement invariance of emotions in cross-cultural studies. To demonstrate such a possibility, the present study carries out a cross-racial validation of two popular facial emotion recognition systems-FaceReader and DeepFace-using two Western and two Eastern face datasets. Although both systems could achieve overall high accuracies in the judgments of emotion category on the Western datasets, they performed relatively poorly on the Eastern datasets, especially in recognition of negative emotions. While these results caution the use of these automatic methods of emotion recognition on non-Western faces, the results also suggest that the measurements of happiness outputted by these automatic methods are accurate and invariant across races and hence can still be utilized for cross-cultural studies of positive psychology.

Kin relationality and ecological belonging: a cultural psychology of Indigenous transcendence.

In this article, we consider prosociality through the lens of an Indigenous "ethics of belonging" and its two constitutive concepts: kin relationality and ecological belonging. Kin relationality predicates that all living beings and phenomena share a familial identity of interdependence, mutuality, and organization. Within the value system of ecological belonging, an individual's identity is constituted in relation to the natural environment, centered on the sentiments of responsibility and reverence for Nature. We detail how Indigenous perspectives upon prosociality differ from Western scientific accounts in terms of the motives, scope, and rewards of altruistic action. Grounded in this understanding, we then profile three self-transcendent states, compassion, gratitude, and awe, and their similarities across Indigenous and Western approaches, and how kin relationality and ecological belonging give rise to cultural variations. We consider convergent insights across Indigenous and Western science concerning the role of ritual and narrative and the cultural cultivation of kin relationality and ecological belonging. We conclude by highlighting how these two core concepts might guide future inquiry in cultural psychology.

Politics and Psychology.

This article presents a discussion inspired by the invitation formed by Kevin Carriere's book: "Psychology in Policy - Redefining Politics Through The Individual". From a theoretical standpoint in culture psychology Carriere challenges the idea of politics as a particular practice carried out by mainly politicians. Instead, he attempts to anchor processes of politics in the everyday lives of individuals, directed at changing their worlds. In this article, we discuss how this ambition could evolve even further by relating it to other theoretical approaches working with similar ambitions.

Ethical Challenges of Cross-Cultural Research - The Example of a Psychological Research Project in the Andean Context.

Using the example of a psychological research project in the Andean context, this explorative interview study adds to the current debate about ethical challenges of psychological cross-cultural research projects by being one of the first to address those challenges empirically. Using a multilevel approach, we conducted interviews with three groups of experts (study participants, i.e., Kichwa mothers, research assistants and experts on research in Indigenous communities in Ecuador; N = 10). Overall, the thematic analysis identified that the establishment of horizontal research relationships allows the best adaption to context-specific values (e.g., balance between giving and receiving), norms and societal structures. On the grounds of the analysis, we derived reflective questions for addressing the complex ethical challenges in future cross-cultural projects.

Human Life Course as Constructive Migration.

In this paper, I discuss the systemic features of the life-span development approach which was initially elaborated by Baltes (1989) and more recently considered by Greve (Integrative Psychological and Behavioral Science, 1-21, 2023). I argue that the life-span development approach should recognize the agentivity of people as they not only passively react to changes inside and around themselves but rather imaginatively co-construct their selves (and, their environment) through aging. The irreversibility of human development is highlighted in this paper simultaneously with the recognition of the significance of past phenomenological experiences for self-construction. People are considered as historical agents who evolve through gradual qualitative transformations instead of jumping from one discrete (age) category to another. I consider "migration" as a metaphor for "development" (aging) as both imply movement from one temporal position to another as well as moving from one social position to another. The changes related to aging put an adult in a position similar to immigrants who occur abroad and need to make sense of their new positions in relation to their personal and cultural background and the immediate reality/context they live in. Migration and aging both lead to the innovative mixture of the meaning of old and new experiences/knowledge and the creation of new forms of selfhood and personal understanding at different temporal positions.

Meanings of social isolation for young Brazilians during the covid-19 pandemic

Introduction: The covid-19 pandemic has left a high number of infected and dead in the world, where several social measures have been imposed on the population, especially social isolation. Objective: Given this scenario, based on Vygotsky's socio-historical theory, this original article aimed to identify the meanings of social isolation in the covid-19 pandemic for Brazilian youth. Method: A survey was carried out, with the participation of 571 young Brazilians, women and men aged between 18 and 25, who answered a sociodemographic questionnaire and the Free Word Association Method (FWAM), analyzed with the help of IRaMuTeQ. Results: The results showed that virtualized socialization is insufficient for the social demand of young people, as evidenced by the most evoked words in category 1, "Homesickness" (χ² = 55,41); "Boredom" (χ² = 50,06); "Anxiety" (χ² = 42,67); "Loneliness" (χ² = 37,15); "Sadness" (χ² = 32,78). It was also identified that their routine was transformed with the insertion of obligations and leisure primarily in the home environment, demonstrated by the prevalence of words like "House" (χ² = 116,18); "Home Office" (χ² = 26,06); "Movie" (χ² = 26,06); "Mask" (χ² = 24,96); "Alcohol" (χ² = 21,67); "Lockdown" (χ² = 21,67), in category 2. Still, young people brought their resignifications in this period, in the face of collective responsibility, indicated by the choice of words in category 3, such as "Care" (χ² = 84,05); "Responsibility" (χ² = 59,21); "Respect" (χ² = 55,03); "Prevention" (χ² = 52,68); "Empathy" (χ² = 34,06); "Protection" (χ² = 21,99). Conclusions: It is concluded that isolation brought negative consequences on relationships and mental health of young people, but also a greater social awareness.

Introducción: La pandemia del covid-19 ha dejado un alto número de contagiados y muertos en el mundo, donde se han impuesto varias medidas sociales a la población, en especial el aislamiento social. Objetivo: Ante ese escenario, con base en la teoría sociohistórica de Vygotsky, este artículo original tuvo como objetivo identificar los significados del aislamiento social en la pandemia de covid-19 para la juventud brasileña. Método: Se realizó una encuesta, con la participación de 571 jóvenes brasileños, mujeres y hombres de 18 a 25 años, que respondieron un cuestionario sociodemográfico y la Técnica de Asociación Libre de Palabras (TALP), analizados con la ayuda de IRaMuTeQ. Resultados: Los resultados mostraron que la socialización virtualizada es insuficiente para la demanda social de los jóvenes, como lo demuestran las palabras más evocadas en la clase 1, "Nostalgia" (χ² = 55,41) "Aburrimiento" (χ² = 50,06); "Ansiedad" (χ² = 42,67); "Soledad" (χ² = 37,15); "Tristeza" (χ² = 32,78). También identificaron que su rutina se transformó con la inserción de obligaciones y ocio principalmente en el ámbito del hogar demostrado por la prevalencia de palabras como "Casa" (χ² = 116,18); "Teletrabajo" (χ² = 26,06); "Película" (χ² = 26,06); "Mascarilla" (χ² = 24,96); "Alcohol" (χ² = 21,67); "Confinamiento" (χ² = 21,67), en la clase 2. Aún así, los jóvenes trajeron sus resignificaciones en este período, frente a la responsabilidad colectiva, indicado por la elección de palabras en la clase 3, como "Cuidado" (χ² = 84,05); "Responsabilidad" (χ² = 59,21); "Respeto" (χ² = 55,03); "Prevención" (χ² = 52,68); "Empatía" (χ² = 34,06); "Protección" (χ² = 21,99). Conclusiones: Se concluye que el aislamiento trajo consecuencias negativas en las relaciones y la salud mental de los jóvenes, pero también una mayor conciencia social.

Introdução: A pandemia de covid-19 tem deixado um elevado número de infectados e mortos no mundo, onde diversas medidas sociais foram impostas à população, especialmente de isolamento social. Objetivo: Diante desse cenário, com base na teoria sócio-histórica de Vygotsky, este artigo original objetivou identificar quais os significados do isolamento social na pandemia de covid-19 para a juventude brasileira. Método: Realizou-se uma pesquisa de levantamento, com a participação de 571 jovens brasileiros, mulheres e homens de 18 a 25 anos, que responderam um questionário sociodemográfico e à Técnica de Associação Livre de Palavras (TALP), analisados com auxílio do IRaMuTeQ. Resultados: Os resultados mostraram que a socialização virtualizada é insuficiente para a demanda social dos jovens, como evidenciado através das palavras mais evocadas na classe 1, "Saudade" (χ² = 55,41) "Tédio" (χ² = 50,06); "Ansiedade" (χ² = 42,67); "Solidão" (χ² = 37,15); "Tristeza" (χ² = 32,78). Também identificaram que a rotina destes foi transformada com a inserção das obrigações e lazer prioritariamente no ambiente de casa, demonstrado pela prevalência de palavras como "Casa" (χ² = 116,18); "Home Office" (χ² = 26,06); "Filme" (χ² = 26,06); "Máscara" (χ² = 24,96); "Álcool" (χ² = 21,67); "Lockdown" (χ² = 21,67), na classe 2. Ainda, os jovens trouxeram suas ressignificações nesse período, diante da responsabilidade coletiva, apontado pela escolha de palavras na classe 3, como "Cuidado" (χ² = 84,05); "Responsabilidade" (χ² = 59,21); "Respeito" (χ² = 55,03); "Prevenção" (χ² = 52,68); "Empatia" (χ² = 34,06); "Proteção" (χ² = 21,99). Conclusão: Conclui-se que o isolamento trouxe consequências negativas nas relações e saúde mental dos jovens, mas também uma maior conscientização social.

Diferencias e influencia en la Conducta Adaptativa por las regiones colombianas

La presente investigación tuvo por objetivo describir las diferencias e influencia de las regiones colombianas en las Habilidades Adaptativas Específicas y Dominios de la Conducta Adaptativa en niños colombianos entre 0-15 años, sin alteraciones en el neurodesarrollo y sin etiología de daño cerebral. Participaron padres y profesores de 2081 niños, divididos por 4 regiones geográficas: Andina, Caribe, Orinoquía y Pacífico. Se aplicó el cuestionario de conducta adaptativa ABAS-II en sus versiones Infantil padres a los padres de niños de 0 a 1,11 años, y las versiones escolar padres y escolar profesores a los padres y profesores de niños de 2 a 15 años. Los resultados indicaron que existen diferencias estadísticamente significativas entre los menores de las diferentes regiones, siendo los resultados más altos los de la región Pacífico y los más bajos los de la región Orinoquía. Con estos resultados se considera que es importante tener en cuenta los aspectos culturales, sociales, ambientales e históricos de cada región del país para la evaluación de su conducta adaptativa, entendiendo que estas diferencias no marcan o indican mayor susceptibilidad a patología, sino variaciones culturales dentro de los términos considerados como lo esperado.

The present research aimed to describe the differences and influence of Colombia geographic regions on Specific Adaptive Skills and Domains of Adaptive Behavior in Colombian children between 0-15 years of age without neurodevelopmental alterations and without etiology of cerebral disease. 2081 Colombian children´s parents and teachers participated, divided into 4 regions: Andean, Caribbean, Orinoquía and Pacific. The ABAS-II questionnaire was applied the chindren´s parent version to parents of children from 0 to 1,11 years and the school parents`and school teachers` versions to parents and teachers of children from 2 to 15 years of age. The results indicated that there are statistically significance differences between the children of the different regions, the highest results being those of the Pacific region and the lowest those of the Orinoquía region. It is considered with the results that it is important to take into account the cultural, social, environmental and historical aspects of each region of the country for the evaluation of their adaptive behavior; these differences do not mark or indicate greater susceptibility to pathology, but rather cultural variations within of the terms considered as the expected.

Collective Resilience and Coping Mechanisms Among International Faculty Members Amid Snap Lockdowns During the Delta and Omicron Variant Outbreaks in East China.

This study explores international faculty members' resilience and the active challenges to establishing coping mechanisms while facing a mental health crisis provoked by the Delta and Omicron lockdowns in China. Grounded in a qualitative approach, this study used a transcendental phenomenological methodology to examine 16 international faculty members affiliated with higher education institutions in Shanghai, Hangzhou, and Nanjing. The findings showed that participants had various mental health issues amid snap lockdowns and persistent nucleic acid application tests. They perceived the most influential sources of coping mechanisms to be (a) social and emotional support; (b) prosocial behavior; and (c) engagement with the public and social services alongside the domestic faculty members. This study emphasizes the significance of collective resilience and prosocial behaviors, calling on future scholars to pay more attention to the host group's cultural values and community resilience as coping mechanisms during the public health crisis provoked by the pandemic.

Comparative analysis of the influence of Chinese urban and rural family cultures on household financial asset allocation.

Despite the national strategic priority to achieve common prosperity, there still exist prominent discrepancies in financial asset allocation between Chinese urban and rural families, which requires a deeper, more comprehensive investigation. To fill this gap, the present research adopted a cultural perspective to investigate relevant issues by addressing the cognitive differences of residents between urban and rural families. Under the analytical framework of Hofstede's cultural values, this paper discusses the cognitive differences between urban and rural families in terms of financial asset allocation in the cultural dimensions of collectivism, individualism and uncertainty avoidance; hypotheses are accordingly developed. In terms of research methods, the data of the China Family Panel Studies (CFPS) were used in the probit model to investigate the influence of urban and rural family cultural differences on household financial asset allocation. The results of this paper are as follows: (1) family cultural values have a positive impact on family financial asset allocation; (2) knowledge acquisition plays an intermediary role in family cultural values and family financial asset allocation; (3) and for rural families with high collectivism and uncertainty avoidance, the mediating effect is more prominent. This paper provides a new perspective for exploring the possibility of household asset allocation from the perspective of cultural psychology. The contribution of this paper have theoretical and practical reference significance to narrow the wealth gap between urban and rural areas and achieve common prosperity.