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1.
AIDS Educ Prev ; 32(3): 229-242, 2020 06.
Artigo em Inglês | MEDLINE | ID: mdl-32749875

RESUMO

Latinxs in the United States are disproportionately affected by HIV and present with more advanced disease than their non-Latinx peers, due to numerous barriers to care including HIV stigma. We describe the adaptation, implementation, and reach of Sólo Se Vive Una Vez (You Only Live Once), Baltimore's first social marketing campaign promoting HIV screening among Spanish-speaking Latinxs. The 6-month campaign promoted free HIV testing by addressing HIV stigma. The campaign included a website, a social marketing campaign, community outreach events, and advertisements via radio, billboards, local partners, and buses. During the campaign, there were 9,784 unique website users, and ads were served to over 84,592 people on social media platforms. Among Latinx HIV testers at the Baltimore City Health Department, 31.6% reported having seen or heard of Sólo Se Vive Una Vez and 25.3% of Latinx HIV testers reported that the campaign influenced them to get tested.


Assuntos
Sorodiagnóstico da AIDS/estatística & dados numéricos , Relações Comunidade-Instituição , Infecções por HIV/diagnóstico , Infecções por HIV/prevenção & controle , Promoção da Saúde/métodos , Hispano-Americanos/educação , Marketing Social , Estigma Social , Migrantes/educação , Baltimore , Infecções por HIV/etnologia , Conhecimentos, Atitudes e Prática em Saúde , Hispano-Americanos/psicologia , Humanos , Masculino , Programas de Rastreamento/métodos , Desenvolvimento de Programas , Avaliação de Programas e Projetos de Saúde , Mídias Sociais , Migrantes/psicologia , Estados Unidos
2.
Proc Natl Acad Sci U S A ; 117(34): 20503-20510, 2020 08 25.
Artigo em Inglês | MEDLINE | ID: mdl-32778577

RESUMO

This study examines how messaging approaches in a prosocial intervention can influence not only the effectiveness of the intervention but also, contagion afterward. Our investigation focuses on leveraging two motivations for solar adoption: self-interest and prosocial. Using data from a natural field experiment in 29 municipalities containing 684,000 people, we find that self-interest messaging is twice as effective in inducing solar adoption both during and after the intervention. Adoptions under self-interest messaging have 10% higher net present value, but prosocial messaging increases the likelihood that adopters recommend solar to their friends and neighbors. Income moderates the effectiveness of self-interest messaging, performing much better in high-income communities than low- and moderate-income communities. There was no significant difference across income groups for prosocial messaging. These results provide guidance to policy makers aiming to encourage prosocial behavior across all income groups.


Assuntos
Motivação , Marketing Social , Energia Solar , Humanos , Renda
3.
Artigo em Inglês | MEDLINE | ID: mdl-32796740

RESUMO

The aim of this paper was to investigate the level of influence of online media on the parents' attitudes toward vaccination of children in three countries of the Western Balkans-Montenegro, Serbia, and Bosnia and Herzegovina, in order to use the potentials of this form of communication effectively and efficiently. Online media are a critical factor of influence on the formation of attitudes in many areas of modern society, which is why their proper use plays an important role in strengthening vaccine confidence and which may further contribute to improvement of public health. On the other side, having in mind the fact that communication is an integral part of marketing, it is clear that social marketing has an extremely important role regarding the analyzed topic, especially because of the fact that social marketing activities tend to change or maintain people's behavior for the benefit of individuals and society as a whole. For the purpose of this research, a conceptual model was developed. Quantitative research was conducted online in the first quarter of 2020 using the survey method. Statistical analysis was applied to data collected from 1593 parents in the analyzed countries. The relevance of the hypotheses was tested using standard statistical tests, ANOVA test, eta coefficient, and logistic regression. The research showed that all analyzed variables from the model have a significant impact on the parents' attitudes toward the vaccination of children and that they correlate with the degree of trust in vaccines. The results also approved that online media have a significant influence on the formation of parents' attitudes toward the vaccination of children (obtained values of eta coefficient η2 = 0.216, η2 = 0.18, η2 = 0.167, η2 = 0.090, reliability Cronbach's Alpha 0.892), which confirms the importance of the use of social marketing in order to direct communication properly and to strengthen the level of trust in vaccines. Additionally, the results of logistic regression showed that the following groups of parents are particularly vulnerable to the influence of online media on attitudes toward vaccines: women, parents of younger age ("millennials"), and parents who are in common law marriage, as well as parents who have more children. In addition, the results showed that there is no statistically significant difference in the attitudes of parents in the observed countries (η2 = 0.000, F = 0.85). Based on the results of the research, the authors suggest that decision makers should pay more attention to modern forms of online communication and social marketing in order to use their potential for improvement of public health, as well as avoid the harmful impact that certain forms of communication may have on the formation of attitudes and loss of confidence in vaccines. The findings provide an important contribution for public health policy makers to identify and understand properly the impact of online media and social marketing and thus to better adapt their initiatives to changes in modern society.


Assuntos
Conhecimentos, Atitudes e Prática em Saúde , Pais/psicologia , Saúde Pública , Marketing Social , Mídias Sociais , Vacinação/psicologia , Vacinas/efeitos adversos , Bósnia e Herzegóvina , Criança , Feminino , Comunicação em Saúde , Humanos , Masculino , Montenegro , Reprodutibilidade dos Testes , Sérvia , Vacinas/administração & dosagem
4.
Artigo em Inglês | MEDLINE | ID: mdl-32674347

RESUMO

Eating Disorders (ED) and obesity are a pandemic in developed and developing societies. In 2018, Spanish Ministry of Health and Consumption reported data on obesity (15%) and ED (12%). Spain thus ranks fifth among European countries in childhood obesity, with the highest incidence in the 6-12-year-age group. Many studies point to media as one of the contributing elements to this growth. In this sense, it should be noted that Spanish children are exposed to an average of 9000 television commercials per year and the vast majority of these are for food and beverage products of little or no nutritional value. Educommunication becomes essential here, since media have the capacity to educate, prevent and influence the behaviour as part of their social marketing strategies and within the happiness management philosophy. The aim of this paper is to analyse food and beverage advertising on mobile devices aimed at children. The methodology used includes a content analysis, a survey, and focus groups. The results show that many of the food products are bought or ordered as a direct result of advertising. The main conclusions point to the need to regulate the messages transmitted in order to guide the social function of media so that public health and happiness can be improved.


Assuntos
Publicidade , Bebidas , Felicidade , Marketing Social , Criança , Alimentos , Indústria Alimentícia , Humanos , Marketing , Espanha , Televisão
5.
PLoS Negl Trop Dis ; 14(6): e0008360, 2020 06.
Artigo em Inglês | MEDLINE | ID: mdl-32555705

RESUMO

BACKGROUND: Social marketing is an approach to behavior change that contributes to disease prevention and control. This study aimed to understand how social marketing interventions have addressed neglected tropical diseases (NTDs). It examined the characteristics, breadth of coverage, and outcomes of social marketing interventions focused on the prevention and control of these diseases. METHODOLOGY/PRINCIPAL FINDINGS: Studies published in any language between January 1971 and April 2017, targeting at least one of the 17 NTDs prioritized in the World Health Organization (WHO) NTD Roadmap were considered. Included studies had interventions that applied both, at least one core social marketing concept, "social behavioral influence", and one social marketing technique, "integrated intervention mix", described in the Hierarchical Model of Social Marketing. This review is registered with PROSPERO CRD42017063858. Twenty interventions, addressing eight NTDs, met the inclusion criteria. They focused on behaviors related to four of the five WHO public health strategies for NTDs. Most interventions incorporated the concepts "relationship building" and "public / people orientation focus", and the technique "insight-driven segmentation". All the interventions reported changing behavioral determinants such as knowledge, 19 reported behavior change, and four influenced health outcomes. CONCLUSION/SIGNIFICANCE: Evidence from this study shows that social marketing has been successfully used to address behaviors related to most of the five public health strategic interventions for NTDs recommended by the WHO. It is suggested that social marketing interventions for the prevention and control of NTDs be grounded on an understanding of the audience and adapted to the contexts intervened. Building stakeholder relationships as early as possible, and involving the publics could help in reaching NTD outcomes. Elements of the intervention mix should be integrated and mutually supportive. Incorporating health education and capacity building, as well as being culturally appropriate, is also relevant. It is recommended that ongoing discussions to formulate the targets and milestones of the new global Roadmap for NTDs integrate social marketing as an approach to overcome these diseases.


Assuntos
Doenças Negligenciadas/prevenção & controle , Marketing Social , Bases de Dados Factuais , Educação em Saúde , Humanos , Saúde Pública , Medicina Tropical , Organização Mundial da Saúde
6.
Int J Behav Nutr Phys Act ; 17(1): 44, 2020 03 30.
Artigo em Inglês | MEDLINE | ID: mdl-32228706

RESUMO

BACKGROUND: Poor dietary choices are a risk factor for non-communicable diseases. Young adults have low levels of engagement towards their health and may not see the importance in the adoption of healthy eating behaviours at this stage in their lives. Here we utilise social marketing principles, digital ethnography and online conversations to gain insights into young adults' attitudes and sentiments towards healthy eating. METHODS: Young Australian adults who use social media at least twice a day were recruited by a commercial field house. Using a mixture of methods, combining online polls, forums and conversations, participants (n = 195, 18-24 years old) engaged in facilitated discussions over an extended 4 week period about health and eating-related topics. Data were analysed using thematic analysis constant comparison approach. A post-hoc conceptual framework related to religion was theorised and used as a metaphor to describe the results. RESULTS: Findings demonstrate that different segments of young adults with varying attitudes and interest towards healthy eating exist. We developed a conceptual framework based on consumer segmentation which adopted religious metaphors as a typology of 'consumers'. Some young adults practice and believe in the message of healthy eating (saints), whilst some oppose these messages and are not motivated to make any change (sinners), another segment are both aware of and interested in the issues but do not put healthy eating behaviours as a current priority (person in the pew). CONCLUSIONS: Consumer segmentation and social marketing techniques assist health professionals to understand their target audience and tailor specific messages to different segments. Segmentation provides insights on which groups may be most easily influenced to adopt the desired behaviours. The typology presented may be a useful tool for health professionals and social marketers to design strategies to engage young adults in healthy eating, particularly those in the pew who are contemplating a change but lacking the motivation. The utilisation of marketing segmentation in health promotion has the potential to enhance health messaging by tailoring messages to specific segments based on their needs, beliefs and intentions and therefore drive the efficient use of resources towards those most likely to change.


Assuntos
Dieta Saudável , Princípios Morais , Marketing Social , Adolescente , Adulto , Austrália , Humanos , Adulto Jovem
7.
Hawaii J Health Soc Welf ; 79(3): 86-90, 2020 03 01.
Artigo em Inglês | MEDLINE | ID: mdl-32190841

RESUMO

The Prevent Diabetes, Hawai'i campaign aimed to increase awareness of prediabetes by encouraging adults to take a Diabetes Risk Test and share the results with their doctors or healthcare providers. The campaign was developed based on social marketing principles, and focus groups were used to inform the marketing mix. Television, radio, digital, and print advertisements featured local actor and comedian Frank De Lima, and a website with an online Diabetes Risk Test and resources for patients and providers were promoted in all advertisements. From March 2017 to November 2019, more than 55,000 Hawai'i residents visited the campaign website. Campaign outcomes were assessed through state-added questions to the 2017 Behavioral Risk Factor Surveillance System. Overall, 35.0% of adults said that they remembered seeing or hearing an advertisement featuring Frank De Lima and/or the Prevent Diabetes, Hawai'i message. Five percent of respondents reported taking an online or paper version of the Diabetes Risk Test in the past 12 months, and an additional 19.7% said that they planned to take it. Among those who reported taking the Diabetes Risk Test, 60.2% said they had already spoken to their doctor or other healthcare provider about the test results or risk for type 2 diabetes. The State Department of Health will continue efforts to increase awareness of type 2 diabetes and prediabetes, reach priority populations most at risk, and expand availability of evidence-based lifestyle change programs.


Assuntos
Diabetes Mellitus Tipo 2/prevenção & controle , Programas de Rastreamento/organização & administração , Adolescente , Adulto , Feminino , Hawaii , Humanos , Masculino , Programas de Rastreamento/estatística & dados numéricos , Pessoa de Meia-Idade , Desenvolvimento de Programas , Avaliação de Programas e Projetos de Saúde , Saúde Pública , Marketing Social , Adulto Jovem
8.
PLoS One ; 15(2): e0226046, 2020.
Artigo em Inglês | MEDLINE | ID: mdl-32045414

RESUMO

There is an increasingly growth of China's social security expenditure(SSE) during the past decade. Regarding to the great responsibility and impact on citizens' welfare and economic development, the efficiency of social security expenditure has inevitably become the focus of growing attention. Based on Chinese provincial panel data over the period 2007-2016, a three-stage DEA model was conducted and found that the efficiency level of 29 provinces/municipalities did not reach the efficiency frontier. Environmental factors and statistical noises have a significant impact on the efficiency of SSE, if environmental factors and statistical noises are not considered, the efficiency of SSE in China is likely to be underestimated. The regional differences in the efficiency of SSE were significant and ranked by descending order as follows: central region, eastern region and western region.


Assuntos
Eficiência Organizacional , Modelos Teóricos , Previdência Social/economia , Orçamentos , China , Cidades , Desenvolvimento Econômico , Meio Ambiente , Humanos , Marketing Social , Seguridade Social , Urbanização
11.
Sci Rep ; 10(1): 657, 2020 01 20.
Artigo em Inglês | MEDLINE | ID: mdl-31959789

RESUMO

The description of user behavior in social networks is an important issue for studying social networks. Given that Petri nets can describe the resource flow problem, this study utilizes the features of Petri nets to portray the user behavior states during the message propagation of a micro-blog network and presents an information propagation formalized representation method of a micro-blog network. On this basis, this study analyzed the proposed formalized representation method in detail. We provide examples of applying formalized representation (e.g., micro-blog network addiction of users, user behavior influence, and public opinion analysis). In addition, we introduce the algorithms of formalized representation. We conduct experiments using Sina micro-blog data. Results show that the information propagation formalized representation method of micro-blog network based on Petri nets can depict user behaviors of micro-blog network intuitively and accurately. This study reveals a new perspective for information transmission of a micro-blog network and provides some tools to support public opinion monitoring and micro-blog marketing applications.


Assuntos
Blogging , Comportamento Social , Rede Social , Interface Usuário-Computador , Algoritmos , Humanos , Opinião Pública , Marketing Social
12.
Glob Health Action ; 13(1): 1711335, 2020.
Artigo em Inglês | MEDLINE | ID: mdl-31955668

RESUMO

Background: Gender is a determinant of health that intersects with other social stratifiers to shape the health and well-being of populations. Despite the recognition of gender in the global health agenda, limited evidence exists about the integration of gender considerations in interventions, including social marketing interventions, for the prevention and control of neglected tropical diseases. Social marketing is an ethical approach to behavior change aiming to benefit individuals, communities, and society. Since behaviors are gendered and affect disease transmission and healthcare patterns, one would expect social marketing interventions to be gender responsive.Objective: This study aims to understand the extent to which social marketing interventions focusing on neglected tropical diseases are gender responsive.Methods: This study uses data from social marketing interventions collected in a systematic review, this study examined 20 interventions addressing eight neglected tropical diseases in 13 countries. A modified version of the World Health Organization Gender Assessment Tool (GAT) was used to determine the gender responsiveness of the interventions, which was complemented by coding for intersectional sex and gender data. These results are presented in 12 themes.Results: One schistosomiasis intervention implemented in China was assessed as gender responsive. It was not possible to answer many questions from the GAT due to limited data reported in the publications describing the interventions. Despite this, strengths and limitations were found in all the interventions in relation to the use of sex and gender concepts, the disaggregation of data, the consideration of environmental factors, and the involvement of women or men in the different stages of the interventions.Conclusions: Many interventions showed positive actions towards gender responsiveness. However, only one was classified as gender responsive. Others failed to supply enough data for assessment. Recommendations about how sex and gender could be integrated into social marketing interventions are provided.


Assuntos
Doenças Negligenciadas/epidemiologia , Doenças Negligenciadas/terapia , Fatores Sexuais , Marketing Social , Medicina Tropical/organização & administração , China , Feminino , Saúde Global , Humanos , Organização Mundial da Saúde
13.
Am J Health Promot ; 34(1): 91-95, 2020 01.
Artigo em Inglês | MEDLINE | ID: mdl-31337242

RESUMO

OBJECTIVE: To update the prior systematic review from studies published in the past 9 years that examine the effects of condom social marketing (CSM) programs on condom use in low- and middle-income countries. DATA SOURCES: PubMed, CINAHL, PsycINFO, Sociological Abstracts, and EMBASE. Hand searching of AIDS, AIDS and Behavior, AIDS Care, and AIDS Education and Prevention. STUDY INCLUSION AND EXCLUSION CRITERIA: (a) Published from 1990 to January 16, 2019, (b) low- or middle-income country, (c) evaluated CSM, (d) analyses across preintervention to postintervention exposure or across multiple study arms, (e) measured condom use behavior, and (f) sought to prevent HIV transmission. DATA EXTRACTION: Following Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines, 2 reviewers extracted citation, inclusion criteria, methods, study population, setting, sampling, study design, unit of analysis, loss to follow-up, comparison group characteristics, intervention characteristics, and eligible outcome results. DATA SYNTHESIS: The 2012 review found 6 studies (combined N = 23 048). In a meta-analysis, the pooled odds ratio for condom use was 2.01 (95% confidence interval [CI]: 1.42-2.84) for the most recent sexual encounter and 2.10 (95% CI: 1.51-2.91) for a composite of all condom use outcomes. Studies had significant methodological limitations. Of 518 possible new citations identified in the update, no new articles met our inclusion criteria. CONCLUSIONS: More studies are needed with stronger methodological rigor to help provide evidence for the continued use of this approach globally. There is a dearth of studies over the past decade on the effectiveness of CSM in increasing condom use in low- and middle-income countries (LMIC).


Assuntos
Preservativos , Países em Desenvolvimento , Marketing Social , Feminino , Infecções por HIV/prevenção & controle , Humanos , Masculino , Sexo Seguro
14.
Health Promot Int ; 35(1): 42-49, 2020 Feb 01.
Artigo em Inglês | MEDLINE | ID: mdl-30561619

RESUMO

Public health sponsorship is a unique phenomenon in Australia. The current research examines the critical success factors of Western Australian Health Promotion Foundation's (Healthway) sponsorship program, Australia's largest public health sponsorship program. Using stakeholder interviews and expert observational studies, two studies present five key success factors: (i) effective segmentation and targeting of health messages; (ii) collaboration between Healthway and partnering organization to leverage sponsored events; (iii) displacement of unhealth sponsorship; (iv) use of leveraging strategies to raise awareness of health messages; and (v) environmental changes that facilitate behavioural change. The current research provides insights into how and why sponsorship is an effective public health promotion tool.


Assuntos
Promoção da Saúde/organização & administração , Saúde Pública/métodos , Arte , Austrália , Promoção da Saúde/economia , Promoção da Saúde/métodos , Estilo de Vida Saudável , Humanos , Saúde Pública/economia , Marketing Social , Esportes/economia
15.
Health Promot J Austr ; 31(1): 26-37, 2020 Jan.
Artigo em Inglês | MEDLINE | ID: mdl-30972882

RESUMO

INTRODUCTION: A partnership between three Aboriginal Community Controlled Organisations and a mainstream health service was formed to develop, implement and evaluate a comprehensive and culturally appropriate social marketing project which aimed to encourage smokers to quit smoking. The project also supported quit attempts and promoted denormalisation of smoking. METHODS: The project was evaluated through baseline (n = 427) and follow-up (n = 611) surveys carried out face-to-face with Aboriginal and/or Torres Strait Islander participants 18 years and older recruited through convenience sampling at community events and venues during 2010-2011 and 2015. RESULTS: The proportion of participants who had made one or more quit attempts increased significantly between baseline and follow-up surveys (54%, 101 out of 187; vs 64%, 189 out of 297; P < 0.05). Participants who had intended to quit within 6 months (AOR, 3.29; 95% CI 1.90-5.68; P < 0.01); and participants disagreeing with the statement "I don't mind if people smoke inside my home" (AOR, 1.74; 95% CI 1.06-2.84; P < 0.05) were significantly more likely to have made one or more quit attempts compared to the respective reference groups. CONCLUSION: Study findings demonstrate that the project was associated with increased quit attempts. Intention to quit and attitude were found to be the predictors of making a quit attempt. SO WHAT?: Many studies suggest the need to denormalise smoking; this study demonstrated both change in attitudes and an increase in quit attempts. It is recognised that many quit attempts may be needed for long-term smoking cessation.


Assuntos
Promoção da Saúde/métodos , Grupo com Ancestrais Oceânicos , Abandono do Hábito de Fumar , Marketing Social , Adulto , Austrália , Competência Cultural , Feminino , Humanos , Masculino , Pessoa de Meia-Idade , New South Wales , Avaliação de Programas e Projetos de Saúde , Inquéritos e Questionários , Adulto Jovem
16.
J Med Life ; 13(4): 454-457, 2020.
Artigo em Inglês | MEDLINE | ID: mdl-33456591

RESUMO

The impact of climate change on humanity and nature is increasingly evident. The atmosphere and oceans have warmed, leading to rising sea levels, a sharp drop in Arctic sea ice, floods, heatwaves, and fires. Calls to action are getting stronger. Concerns about climate change have become a full social movement, stimulating climate activism from the bottom up to the world, especially among young people. Campaigns are initiated by governments and international organizations, scientists and scientific institutions, organizations, groups, and people in civil society, public intellectuals and political, religious leaders, people of culture and entertainment. These campaigns generally aim to inform, raise awareness and shape public understanding about the science, problems, and policy of climate change, with the hope that, first of all, people will change their attitudes and behavior, and secondly, will mobilize to put pressure on policymakers for effective climate policies.


Assuntos
Mudança Climática , Marketing Social , Adolescente , Regiões Árticas , Humanos
17.
Cult. cuid ; 23(56): 223-243, 2020. tab, ilus
Artigo em Espanhol | IBECS | ID: ibc-195782

RESUMO

OBJETIVO: Determinar las áreas de discusión sobre la aplicación del aislamiento y restricción en el campo de la salud, teniendo como base los motivos publicados en Twitter. MATERIALES Y MÉTODOS: En la investigación se aplicó un enfoque cualitativo basado en un diseño observacional transversal y de archivo. Se analizaron 188 imágenes publicadas en Twitter. RESULTADOS: Se identificaron cinco categorías: mensajes informativos y educativos; los equipos como artefactos; espacialidad; los sujetos a los que se le aplica restricción y connotaciones sociopolíticas sobre la aplicación de restricción. CONCLUSIONES: Basado en los resultados se concluye que las imágenes publicadas en Twitter sobre la aplicación de la restricción y aislamiento, están relacionados con los siguientes aspectos: Educar a otros sobre el tema, mostrar la espacialidad en la aplicación de la restricción, la percepción que se tiene sobre la restricción según las personas y objetos, y la connotación sociopolítica. Esto significa que las publicaciones de Twitter ofrecen a las enfermeras la oportunidad de participar en marketing social y connotar una dimensión ética a una persona asociada con medidas utilizadas para ejercer poder sobre los demás, ya que la comunicación sobre ciertos temas controvertidos en el cuidado de la salud está libre de jerarquías en Twitter


OBJECTIVE: To map areas of discussion about use of seclusion and restraint in healthcare, as expressed in motifs posted on Twitter. MATERIALS AND METHOD: We adopted a qualitative approach with an archival and cross-sectional observational design. 188 images from Twitter postings were analyzed. RESULTS: Five categories were identified: Informative and educational messages; Equipment as artifacts; Spatiality; The restrained subjects; Sociopolitical connotations of restraint. CONCLUSIONS: Based on our results we conclude that restraint- and seclusion images posted on Twitter included several aspects; the intention to educate others, show the spatiality in relation to restraint, imagining characterized by objects and persons, and asociopolitical connotation. This in turn means that Twitter posts offer nurses a chance to engage in social marketing and connoting an ethical dimension to a person associated with measures used to exert power over others. This is because communication surrounding certain controversial issues in healthcare is free from hierarchies on Twitter


OBJETIVO: Determinar as áreas de discussão sobre a aplicação de isolamento e restrição no campo da saúde, com base nos motivos publicados no Twitter. MATERIAIS E MÉTODO: Uma abordagem qualitativa baseada em um desenho observacional transversal e de arquivo foi aplicada na investigação. Foram analisadas 188 imagens publicadas no Twitter. RESULTADOS: foram identificadas cincocategorias: mensagensinformativas e educativas; equipamentoscomoartefatos; espacialidade; os sujeitos a quem são aplicadas restrições e conotaçõessociopolíticas na aplicação da restrição. CONCLUSÕES: Com base nos resultados,concluise que as imagens publicadas no Twitter sobre a aplicação da restrição e isolamento estão relacionadas aos seguintes aspectos: Educar outros sobre o assunto,mostrar a espacialidade na aplicação da restrição,a percepção de que Trata-se derestrição de acordo com pessoas e objetos e conotação sócio-política. Isso significa q ue as postagens no Twitter oferecem aosenfermeiros a oportunidade de participar de marketing social e conotam u ma dimensãoética a umapessoa associado a medidas usadas para exercer poder sobre os outroscomo comunicação sobre certas questões controversas na área da saúde estão livres de hierarquias no Twitter


Assuntos
Humanos , Isolamento Social , Pessoal Técnico de Saúde , Mídias Sociais , Má Conduta Profissional , Estudos Transversais , Pesquisa Qualitativa , Direitos do Paciente , Marketing Social , Comunicação em Saúde
18.
BMC Psychiatry ; 19(1): 417, 2019 12 27.
Artigo em Inglês | MEDLINE | ID: mdl-31881957

RESUMO

BACKGROUND: Since 2009 Time to Change has included among its strategies a social marketing campaign to tackle the stigma surrounding mental health problems. At the start of its third phase (2016-2021) the target group of the campaign was kept as people aged between mid-twenties and mid-forties but changed to middle-low income groups and the content was focused on men. METHODS: Participants (n = 3700) were recruited through an online market research panel, before and after each burst of the campaign. They completed an online questionnaire evaluating knowledge (Mental Health Knowledge Schedule, MAKS); attitudes (Community Attitudes toward Mental Illness, CAMI); and desire for social distance (Intended Behaviour subscale of the Reported and Intended Behaviour Scale, RIBS). Socio-demographic data and awareness of the campaign were also collected. RESULTS: For each of the 3 bursts, significant pre-post awareness differences were found (OR = 2.83, CI = 1.90-4.20, p < 0.001; OR = 1.72, CI = 1.22-2.42, p = 0.002; OR = 1.41, CI = 1.01-1.97, p = 0.043), and awareness at the end of the third burst was 33%. Demographic factors associated with awareness for one or more bursts included having children, familiarity with mental illness, male sex, being Black, Asian or other ethnic minorities and living in London or the East Midlands regions. An improvement across bursts in the "living with" subscale item of the RIBS, and in the "recover" and "advice to a friend" MAKS items were found. Familiarity with mental illness had the strongest association with all outcome measures, while the awareness of the campaign was also related with higher scores in MAKS and RIBS. CONCLUSIONS: These interim results suggest that the campaign is reaching and having an impact on its new target audience to a similar extent as did the TTC phase 1 campaign. While over the course of TTC we have found no evidence that demographic differences in stigma have widened, and indeed those by age group and region of England have narrowed, those for socioeconomic status, ethnicity and sex have so far remained unchanged. By targeting a lower socioeconomic group and creating relatively greater awareness among men and in Black and ethnic minority groups, the campaign is showing the potential to address these persistent differences in stigma.


Assuntos
Conhecimentos, Atitudes e Prática em Saúde , Transtornos Mentais/psicologia , Pobreza/psicologia , Marketing Social , Estigma Social , Adulto , Grupos Étnicos , Feminino , Humanos , Londres , Masculino , Pessoa de Meia-Idade , Grupos Minoritários/psicologia , Avaliação de Programas e Projetos de Saúde/estatística & dados numéricos , Fatores Sexuais
19.
RECIIS (Online) ; 13(4): 817-830, out.-dez. 2019. ilus
Artigo em Português | LILACS | ID: biblio-1047572

RESUMO

Este artigo mapeia as estratégias de atuação do Ministério da Saúde na rede social Instagram. Realizou-se um estudo de caso no período de agosto de 2017 a agosto de 2018 para verificar como o tema da amamentação foi abordado na rede oficial do governo brasileiro para saúde. O corpus tem 65 posts sobre a questão, que foram analisados considerando as métricas de monitoramento das redes sociais: alcance; volume; atividade; engajamento dos usuários e influência do conteúdo junto aos seguidores. Analisando as estratégias de atuação do marketing social e digital identificou-se a falta de interação e resposta aos usuários e a baixa diversidade de representação das mulheres. O levantamento aponta a necessidade de problematizar as práticas do Ministério nesta rede e propor melhorias para ampliar o diálogo com a sociedade.


This article maps out the strategies of performance of the Brazilian Ministry of Health in Instagram's social network. A case study was carried out in the period from August 2017 to August 2018 to verify how the topic of breast-feeding was approached in the official network of the Brazilian government for health. The corpus has 65 posts about that issue which were analised considering the measures to monitor social networks: scope, volume, activity, user engagement and influence of the content on the followers. Analyzing the strategies of social and digital marketing used by the Brazilian government for health, it was identified the lack of interaction with users and of response to them and the low diversity of women represented on its Instagram profile. The research points out that we need to problematize Ministry practices in this network and to propose improvements to broaden the dialogue with the society.


El artículo mapea las estrategias de actuación del Ministerio de Salud de Brasil en la red social Instagram. Se realizó un estudio de caso en el período de agosto de 2017 hasta agosto de 2018 para escudriñar como se abordó el tema de la lactancia en la red oficial del gobierno brasileño para salud. El corpus tiene 65 posts a respecto del asunto y fueron estudiados considerando las medidas para monitorizar redes sociales: alcance; volumen; actividad; interacción de los usuarios e la influencia del contenido en los seguidores. Analizando las estrategias de actuación del marketing social y digital se identificó falta de interactividad, usuarios sin respuesta y la baja diversidad de representación de las mujeres en lo perfil del gobierno brasileño en Instagram. La investigación apunta la necesidad de problematizar las prácticas del Ministerio en esta red y de proponer mejorías para ampliar el diálogo con la sociedad.


Assuntos
Humanos , Feminino , Recém-Nascido , Lactente , Aleitamento Materno , Marketing Social , Mídias Sociais , Redes Sociais Online , Órgãos Governamentais , Promoção da Saúde , Sistema Único de Saúde , Brasil , Redes Comunitárias , Política de Saúde , Relações Interpessoais
20.
Aust N Z J Public Health ; 43(6): 551-557, 2019 Dec.
Artigo em Inglês | MEDLINE | ID: mdl-31667933

RESUMO

OBJECTIVE: To create supportive environments to reduce sugary drink consumption and increase water consumption by partnering with remote Aboriginal and Torres Strait Islander communities in Cape York. METHODS: This paper applied qualitative and quantitative methods to evaluate a co-designed multi-strategy health promotion initiative, implemented over 12 months from 2017 to 2018. Outcome measures included changes in community readiness, awareness of the social marketing campaign and changes in drink availability. Changes in store drink sales were measured in one community and compared to sales in a control store. RESULTS: Community readiness to address sugary drink consumption increased in two of the three communities. Awareness of social marketing campaign messaging was high (56-94%). Availability of drinking water increased in all communities. Water sales as a proportion of total drink volume sales increased by 3.1% (p<0.001) while sugary drink volume sales decreased by 3.4% (p<0.001). CONCLUSIONS: A multi-component strategy with strong engagement from local government, community leaders and the wider community was associated with positive changes in community readiness, drink availability and sales. Implications for public health: Partnering with community leaders in the co-design of strategies to create environments that support healthy drink consumption can stimulate local action and may positively affect drink consumption.


Assuntos
Água Potável , Promoção da Saúde/métodos , Meio Social , Marketing Social , Bebidas Adoçadas com Açúcar/estatística & dados numéricos , Comportamento de Escolha , Humanos , Grupo com Ancestrais Oceânicos , População Rural , Bebidas Adoçadas com Açúcar/provisão & distribução
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