Memory for Radio Advertisements: the effect of program and typicality
Span. j. psychol
; 16: e80.1-e80.7, 2013. ilus
Artigo
em Inglês
| IBECS
| ID: ibc-116444
Biblioteca responsável:
ES1.1
Localização: BNCS
ABSTRACT
We examined the influence of the type of radio program on the memory for radio advertisements. We also investigated the role in memory of the typicality (high or low) of the elements of the products advertised. Participants listened to three types of programs (interesting, boring, enjoyable) with two advertisements embedded in each. After completing a filler task, the participants performed a true/false recognition test. Hits and false alarm rates were higher for the interesting and enjoyable programs than for the boring one. There were also more hits and false alarms for the high-typicality elements. The response criterion for the advertisements embedded in the boring program was stricter than for the advertisements in other types of programs. We conclude that the type of program in which an advertisement is inserted and the nature of the elements of the advertisement affect both the number of hits and false alarms and the response criterion, but not the accuracy of the memory (AU)
RESUMEN
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Coleções:
Bases de dados nacionais
/
Espanha
Base de dados:
IBECS
Assunto principal:
Auxiliares de Comunicação para Pessoas com Deficiência
/
34660
/
Comunicação e Divulgação Científica
/
Comunicação em Saúde
/
Memória
Limite:
Feminino
/
Humanos
/
Masculino
Idioma:
Inglês
Revista:
Span. j. psychol
Ano de publicação:
2013
Tipo de documento:
Artigo
Instituição/País de afiliação:
EHU+Spain
/
Universidade do Minho/Portugal