[Creativeness and creative personalities--a study of successful entrepreneurs]. / Kreativität und kreative Persönlichkeiten--eine Untersuchung über erfolgreiche Unternehmensgründer.

ABSTRACT

The term creativity is defined, and the underlying creative process is described. The creative process is developed with the help of the new metaphors. The two most successful and creative from over 130 entrepreneurs involved in a research project are taken as examples. The essentials of the creative process the inexhaustible process of the phantasy concerning certain ideas and problems is enlarged in connection with the results of the Giessen Test S and the two above-mentioned entrepreneurs.