Awareness of distractors is necessary to generate a strategy to avoid responding to them: A commentary on Lin and Murray (2015).

Lin and Murray published in the 2015 January Issue of Psychological Science a study that claims to have made the surprising discovery of unconscious effects that are stronger than equivalent conscious effects. Specifically, the authors claim to have uncovered dissociable components of aware and unaware orienting and inhibition in exogenous cueing. They suggest an awareness-dependent location-based inhibition mechanism referred to as a negative attentional aftereffect. Here we argue for a simpler explanation, based on established literature, that all they have shown is response inhibition to a consciously perceived cue presented at a fixed location.